The Inside News of PR & Marketing Communications

Last Updated: Mon., Mar. 25, 2019 @ 5:14 pm

Category: Corporate CommunicationsReturn to Latest News

Philip Morris International Vapes With Vice Media

Thu, Mar. 21, 2019

By Kevin McCauley

Philip MorrisPhilip Morris International has cut a $6.5M sponsored content deal with Vice Media, which focuses on the 18- to 34-year-old market, to promote e-cigarette vaping.

Ex-Aide to Clintons Goes to Work for Brit Royals

Fri, Mar. 15, 2019

By Steve Barnes

Sara LathamSara Latham, whose resume includes working for both Bill and Hillary Clinton, has been chosen to head up the communications staff for Meghan Markle and Prince Harry.

Volkswagen Drives to Bridge

Fri, Mar. 15, 2019

By Kevin McCauley

VolkswagenVolkswagen has hired Bridge Public Affairs, the firm founded by three aides to former Tennessee Senator Bob Corker. The German automaker has a factory in Chattanooga.

Citizen Relations Pedals Huffy's PR

Fri, Mar. 8, 2019

By Kevin McCauley

HuffyCitizen Relations has earned brand communications duties for Huffy Bicycles, the iconic 125-year-old bike maker based in Dayton.

Facebook’s Steinfeld Deposits PR Savvy at Softbank

Thu, Mar. 7, 2019

By Kevin McCauley

Matt SteinfeldMatt Steinfeld, who was director of policy communications at Facebook, is joining Japanese telecommunications giant Softbank Group as corporate communications director on April 1. (1 reader comment)

Lessons From Cottonelle and Walmart LGBT Controversies

Thu, Mar. 7, 2019

By Curtis Sparrer

Curtis SparrerThe controversies surrounding recent social media video postings from Walmart and Cottonelle that feature gay men offer an object lesson in how negative reactions can actually work in a campaign’s favor.

Cook Provides PR Recipe to Mattel

Wed, Mar. 6, 2019

By Steve Barnes

Dena CookFormer Brew PR CEO Dena Cook is joining Mattel as executive VP and global head of communications and public relations.

Toxic Corporate Culture Challenges Boards

Tue, Mar. 5, 2019

By Steve Barnes

corporate cultureAvoiding the pitfalls of a dysfunctional corporate culture is becoming an increasingly important issue in the boardrooms of companies around the world, according to a new report conducted by Marsh & McLennan Companies with input from WomenCorporateDirectors. (1 reader comment)

Wells Fargo Unveils Image Push

Fri, Jan. 25, 2019

By Kevin McCauley

Wells FargoWells Fargo unveils new image campaign to showcase its commitment to customer service in the aftermath of its "fake accounts scandal."

Uber’s Post Rides to Compass

Mon, Jan. 21, 2019

By Kevin McCauley

Jason PostJason Post, who was public policy & communications director for Uber’s northeast US region, has joined Compass real estate technologies company as VP-communications.

Sommerlath Joins MMC as Corporate Brand Chief

Wed, Jan. 9, 2019

By Kevin McCauley

Ann SommerlathAnn Sommerlath, who was CCO at IMAX, joins Marina Maher Communications as head of its newly created corporate brand practice. (1 reader comment)

An Opportunity to Elevate National Dialogue

Wed, Jan. 9, 2019

By Matthew Schwartz

Matthew SchwartzAs Washington continues its descent into chaos, the private sector has an opportunity to be the lone adults in the room and showcase what constitutes good behavior. (2 reader comments)

Tesla Alum O'Brien Drives to Facebook

Mon, Dec. 17, 2018

By Kevin McCauley

Sarah O'BrienSarah O’Brien, who exited Tesla in September as VP-communications, has joined Facebook as VP for executive communications.

Snap Snaps Up 21CF's Henderson

Mon, Dec. 10, 2018

By Kevin McCauley

Julie HendersonSnap Inc. today announced that Julie Henderson will join as chief communications officer following completion of Walt Disney Co.’s acquisition of assets of 21st Century Fox, where she is executive VP-and CCO.

WPP's Read Merges JWT, Wunderman

Mon, Nov. 26, 2018

By Kevin McCauley

J Walter ThompsonWPP's Mark Read folds the venerable J. Walter Thompson with Wunderman as part of his strategy to employ 'radical rethinking' to restore momentum to ad/PR comglom.

BCW Hires Edelman's Ellner to Lead Corp. PR

Tue, Nov. 13, 2018

By Kevin McCauley

Brian EllnerBCW has named Edelman's Brian Ellner executive VP-global corporate solutions practice. He also served as vice chairman at MacAndrews & Forbes and lead strategist at the Human Rights Campaign.

Four Steps to Save $69M

Thu, Nov. 1, 2018

By Paul Oestreicher

Paul OestreicherNBC will take a $69M hit from the crash of former Fox star Megyn Kelly, who was never a good fit with the network's culture and brand. (1 reader comment)

Softbank Snags Time Warner, News Corp Vet

Wed, Oct. 31, 2018

By Kevin McCauley

Gary GinsbergGary Ginsberg, most recently executive VP for communications and marketing at Time Warner and a well-connected Democratic operative, will join Japan’s Softbank telecommunication giant Nov. 1.

Davos Disses ‘Davos in the Desert’

Mon, Oct. 22, 2018

By Kevin McCauley

World Economic ForumThe World Economic Forum today objected to the use of the “Davos” brand in connection with other events, such as Saudi Arabia’s Future Investment Initiative set to begin Oct. 23.

Peppercomm Stands Smart

Thu, Oct. 18, 2018

By Steve Barnes

PeppercommPeppercomm has unveiled StandSmart, a system designed to help companies stay ahead of the curve on the hot-button societal issues (e.g., immigration, gun control) that impact their business.