How AI Is Influencing TV News Coverage
Thu, Apr. 16, 2026
By Doug Simon
Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.
| Category: Corporate Communications | Return to Latest News |
Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.
Tourism Jasper is looking for a firm to handle its annual Jasper in January festival, which is vital in supporting winter visitation to the town located on the northern edge of the Canadian Rockies.
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
Logan University, a Chesterfield, MO-based private university focused on chiropractic studies and the health sciences, is looking for an agency that can provide public relations and communication services.
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
WPP CEO Cindy Rose has retained Goldman Sachs to explore strategic options regarding its Burson PR flagship, according to a report in the London Times.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
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| Doug Simon, CEO of D S Simon Media, and Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, discussed how AI search, large language models, and evolving newsroom workflows are changing the value, and the lifecycle, of earned media. |
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
Why trusted and experienced public relations counselors can never be replaced by artificial intelligence.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
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| In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, explored how communications professionals can effectively navigate high-pressure situations. |
Bospar hires AI reporter and veteran tech journalist Clint Boulton to be a content creator and advise clients on how to appeal to top-tier media... Montieth & Company names Jeff Segvich global director, leading the firm’s UK and EMEA business... Narrative Strategies brings on Jordan Davis as managing director... Nissan names CCO Lavanya Wadgaonkar, who has been with the company for almost 14 years, to lead its revamped global communications structure.
Omnicom CEO John Wren enjoyed a 222 percent jump in 2025 compensation to $69.9M as the firm completed the acquisition of Interpublic.
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