Kardashian Focuses on Full Picture PR for Coty Deal
Mon, Jun. 29, 2020
By Kevin McCauley
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Category: Beauty & Fashion PR | Return to Latest News |
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
It used to be standard for PR professionals to operate firmly behind the scenes. However, this invisibility can come at a cost to opportunities for thought leadership, discovery and an enhanced online presence that are metrics of success in our digital world.
Students studying PR, marketing and communications with an interest in fashion will be hosted at AMP3’s SoHo offices June 30 for a day of real world training and guest speakers.
Beauty brands have continued to find success and growth — even in tough economic times — by actively listening to their consumer base and delivering on insights gleaned from this listening in meaningful ways.
The Boutique lifestyle and fashion PR shop will be handling publicity for the launch of international soccer star Cristiano Ronaldo’s denim collection this spring.
Steinreich Communications has been named agency of record for the online retailer that caters to young moms and working women searching for affordable head-to-toe styling.
Archroma, which has been providing textile mills with the ability to create season color palettes on any fabric for 130 years, has named Steinrech Communications as North American agency of record.
Beauty & lifestyle specialist CLY Communication has been picked to handle all US press relations for Dermablend makeup.
Former director of marketing at Monterey, CA-based luxury clothing brand Robert Talbott will take senior role in the firm’s fashion practice.
5W Public Relations has been named PR agency of record for hair care line It’s A 10 Haircare.
Hispanic market focused Chic Influence has been named agency of record for Reina Rebelde (Rebel Queen) makeup line.
Dress Abstract, which prints actual art pieces onto clothes, has signed NYC’s Beautiful Planning Marketing & PR.
Ronn Torossian’s 5W PR is moving up to 43,295 square-foot office space on the 31st and 32nd floors of the iconic Helmsley Building in midtown Manhattan above Grand Central Terminal.
The Brandon Agency has been named agency of record for luxury sport watch maker Hook + Gaff Watch Company.
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