Accounts in Transit: KindComms* to Launch Vamoosh in US
Wed, Mar. 25, 2026
By Steve Barnes
KindComms*, a boutique lifestyle shop based in the UK and Ireland, is appointed to lead US influencer and media outreach for Vamoosh, a product designed to remove pet hair from fabrics in washing machines... Madden Media wins Association of Film Commissions International business... KW Public Relations scoops up PR duties for The Ultimate Human, the wellness platform founded by human biologist Gary Brecka, covering the UK, US and UAE... RG2 Communications lands RANDOM/RANDOM, a New York-designed, Japan-made fashion label.
IMAGINE PR wins North American PR duties for Time + Tide, safari camps and island properties in Zambia and Madagascar... The Wilful Group, a London certified B Corp shop,is working with Blue Earth Summit, described as the Festival of the Future, to deepen its risk and insurance content and partnerships... Backbone, which specializes in outdoor and active lifestyle brands, forms a partnership with Best Day Brewing, a non-alcoholic beer brand... The Consultancy PR is working with lifestyle brand Lulu and Georgia.
Rutgers University hires Brian Quigley to head up its governmental affairs office. Quigley comes to Rutgers from Prudential Financial... Capri Holdings Limited, a global fashion group, names Google's Corey Moran as CMO at Michael Kors, effective April 6... T-Mobile promotes Allan Samson to CMO.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
It used to be standard for PR professionals to operate firmly behind the scenes. However, this invisibility can come at a cost to opportunities for thought leadership, discovery and an enhanced online presence that are metrics of success in our digital world.
Students studying PR, marketing and communications with an interest in fashion will be hosted at AMP3’s SoHo offices June 30 for a day of real world training and guest speakers.
Beauty brands have continued to find success and growth — even in tough economic times — by actively listening to their consumer base and delivering on insights gleaned from this listening in meaningful ways.
The Boutique lifestyle and fashion PR shop will be handling publicity for the launch of international soccer star Cristiano Ronaldo’s denim collection this spring.
Steinreich Communications has been named agency of record for the online retailer that caters to young moms and working women searching for affordable head-to-toe styling.
Archroma, which has been providing textile mills with the ability to create season color palettes on any fabric for 130 years, has named Steinrech Communications as North American agency of record.
Beauty & lifestyle specialist CLY Communication has been picked to handle all US press relations for Dermablend makeup.
Former director of marketing at Monterey, CA-based luxury clothing brand Robert Talbott will take senior role in the firm’s fashion practice.
5W Public Relations has been named PR agency of record for hair care line It’s A 10 Haircare.
