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Last Updated: Mon., Sep. 26, 2022 @ 1:00 pm

Category: Beauty & Fashion PRReturn to Latest News

How PR Can Revive, Relaunch a Familiar Brand

Thu, Sep. 11, 2014

By Elizabeth Maxim

Elizabeth MaximDepending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.

Gap Shops for PR

Mon, Nov. 11, 2013

By Kevin McCauley

gapGap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.

Beauty and Fashion Move Toward Getting "Real"

Fri, Sep. 6, 2013


O'Dwyer's September 2013 Beauty & Fashion PR MagazineCelebrity endorsements still increase the profiles of beauty and fashion products, but in some circles the stories of everyday people are taking over as the reigning fashion narrative du jour.