How to Thrive in the Food and Beverage Industry
Mon, Mar. 18, 2019
By Heather DeSantis
Four strategic initiatives to build thriving brands.
| Category: Food & Beverage PR | Return to Latest News |
Four strategic initiatives to build thriving brands.
Instant access may have changed how and where we shop, but when it comes to what today’s consumers and customers expect, some things never change.
The restaurant industry is evolving at a rapid rate, and keeping pace with investor priorities is critical if communications are to be effective in helping business leaders build and protect their brands’ value.
Technology plays a big role in today’s food and beverage landscape, and with an ever-growing lineup of tech items on the menu, brands must adopt and adapt for the sake of their consumers.
If you’ve seen healthier options at your local fast food restaurant, you likely have Millennials and government to thank.
Our annual issue on food and beverage PR features articles from leading thought leaders in the field, plus profiles of 35 firms with expertise in this specialty.
Nearly half of Americans now consider headlines concerning food and nutrition to be more important than any other type of news, according to a recent survey.
According to a recent study, those who harbor the highest levels of opposition toward genetically modified foods typically know the least about it, even though they think they know the most. (1 reader comment)
Taking a cue from a series of diets that've surged in popularity, Chipotle has embraced new ideas and a new menu options in an attempt to reinvent itself.
The Infatuation, restaurant discovery platform and owner of the Zagat brand, has hired Michael Sinatra as its first-ever VP-communications.
Fruit and vegetable education nonprofit Produce for Better Health Foundation has named Padilla and its food and nutrition consulting division FoodMinds LLC as its agency of record.
Just as restaurateurs are always looking for new ways to attract customers and stand out in the marketplace, PR pros must do the same to build long-lasting partnerships with clients.
How to increase high exposure media coverage for new food and beverage products in a crowded marketplace.
The food and beverage industry is always in flux: changing ingredients, trends, promotions, industry stars and guest experiences to name a few.
Technology is just another means for maintaining personal, human connections. Here’s how we can balance these experiences with the digital-first approach that today’s fast-paced food and beverage environment demands.
How technology is impacting consumer choice in addition to the foods we eat.
Today’s food and beverage brands are staying true to their authentic values while creating higher tech, vivid content that can be easily shared by a diverse and specialized cast of influencers. (1 reader comment)
Diners can be agents for change by demanding professional and respectful environments for those working in the restaurant industry. (3 reader comments)
Several factors are currently driving big changes in the food, beverage and nutrition sector, presenting new opportunities for the industry to create meaningful and valuable connections with tomorrow’s consumer today.
Restaurants have caught onto the fact that offering a beautiful plate and photo-worthy decor has become just as important as how the food tastes.
CIIC has added Opal Apples, the naturally non-browning, non-GMO apple grown only in Washington state, to its food and beverage roster.
A list of several top influencers in the food realm, as well as some up-and-coming influencers that will be on every foodie's radar soon. (1 reader comment)
Trevelino/Keller has added Humrun, a restaurant equipment repair app, as it prepares for its launch.
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