PR & Marketing Communications News

Last Updated: Fri., Jan. 15, 2021 @ 5:06 pm

Category: Food & Beverage PRReturn to Latest News

Embracing the Omni-Shoppertunity

Thu, Mar. 19, 2020

By Kristen Ingraham

Kristen IngrahamDigital technology has revolutionized how we buy food, but these disrupted consumer behaviors present opportunities for grocers to gain data-driven insights and improve upon their business for the future.

Teaching Consumers about Healthy, Sustainable Diets

Mon, Mar. 16, 2020

By Andrea Carrothers and Katie Padilla

Andrea Carrothers & Katie PadillaCompanies working across the food sector share a responsibility to educate consumers regarding the sustainability of their food and how to achieve healthy, sustainable diets.

Food & Bev PR Featured in March Mag

Fri, Mar. 6, 2020

By John O'Dwyer

Our annual issue on food and beverage PR features articles from leading thought leaders, plus profiles of 27 firms with expertise in this specialty.

Communicating Purpose in the Food and Beverage Industry

Thu, Mar. 5, 2020

By Cory Ziskind and Tim Streeb

Cory Ziskind & Tim StreebConsumers are paying attention to corporate responsibility and sustainability issues more than ever before. As a result, companies are now taking meaningful action because they realize their future depends on it.

Sustainability Writes Headlines for Food, Beverage News

Tue, Mar. 3, 2020

By Jon Gingerich

bagsSustainability has become a top concern in our current conversations about food, resulting in an uptick in sustainable practices and messaging for PR agencies whose food and beverage clients now view these issues as essential ingredients of a successful branding strategy.

Gen Z Rebuffs Restaurant Reviews

Mon, Feb. 3, 2020

By Jon Gingerich

Gen ZGeneration Z consumers aren’t nearly as influenced by online review sites as members of older generations, according to a recent survey.

JWTís Van Someren Shifts to Edelman

Mon, Sep. 9, 2019

By Kevin McCauley

Megan Van SomerenMegan Van Someren, London-based global strategy director at J. Walter Thompson, will join Edelman Oct. 14 as global chair & EMEA lead for its food & beverage group.

Telling a Brandís Story Has Never Been More Important

Mon, Mar. 25, 2019

By Edward Hoffman

Edward HoffmanThe food industry is grappling with seismic shifts in how consumers eat and how quickly product must move. As brands navigate this changing environment, the importance of telling their story is greater than ever. Three key insights reveal how brand-building helps meet consumer expectations and sales goals.

Personalized Wellness: Whatís Next in Nutrition and Health

Thu, Mar. 21, 2019

By Ashley Desrosiers and Jean Owen Curran

Ashley Desrosiers and Jean Owen CurranThe personalized wellness movement represents a fundamental shift in the way consumers and health professionals approach nutrition, health and wellness. A look at today’s research and technology landscape illustrates some of the many promising opportunities on the horizon.

The Rise in Experiential Dining

Wed, Mar. 20, 2019

By Lacey Outten

Lacey OuttenWhy tapping into the experiential dining trend can lead to profitable success among the next generation of restaurant patrons.

Financial Communications in the Restaurant Industry

Wed, Mar. 13, 2019

By Raphael Gross and Alexis Tessi

Raphael Gross and Alexis TessierThe restaurant industry is evolving at a rapid rate, and keeping pace with investor priorities is critical if communications are to be effective in helping business leaders build and protect their brands’ value.

Embracing Tech in the Food and Beverage World

Tue, Mar. 12, 2019

By Maggie O'Neill

Maggie O’NeillTechnology plays a big role in today’s food and beverage landscape, and with an ever-growing lineup of tech items on the menu, brands must adopt and adapt for the sake of their consumers.

March Mag Focuses on Food & Beverage PR

Tue, Mar. 5, 2019

By John O'Dwyer

O'Dwyer's Mar. '19 Food & Beverage PR MagazineOur annual issue on food and beverage PR features articles from leading thought leaders in the field, plus profiles of 35 firms with expertise in this specialty.