PR & Marketing Communications News

Last Updated: Sat., Dec. 14, 2019 @ 4:34 pm

Category: Food & Beverage PRReturn to Latest News

JWTís Van Someren Shifts to Edelman

Mon, Sep. 9, 2019

By Kevin McCauley

Megan Van SomerenMegan Van Someren, London-based global strategy director at J. Walter Thompson, will join Edelman Oct. 14 as global chair & EMEA lead for its food & beverage group.

Telling a Brandís Story Has Never Been More Important

Mon, Mar. 25, 2019

By Edward Hoffman

Edward HoffmanThe food industry is grappling with seismic shifts in how consumers eat and how quickly product must move. As brands navigate this changing environment, the importance of telling their story is greater than ever. Three key insights reveal how brand-building helps meet consumer expectations and sales goals.

Personalized Wellness: Whatís Next in Nutrition and Health

Thu, Mar. 21, 2019

By Ashley Desrosiers and Jean Owen Curran

Ashley Desrosiers and Jean Owen CurranThe personalized wellness movement represents a fundamental shift in the way consumers and health professionals approach nutrition, health and wellness. A look at today’s research and technology landscape illustrates some of the many promising opportunities on the horizon.

The Rise in Experiential Dining

Wed, Mar. 20, 2019

By Lacey Outten

Lacey OuttenWhy tapping into the experiential dining trend can lead to profitable success among the next generation of restaurant patrons.

Financial Communications in the Restaurant Industry

Wed, Mar. 13, 2019

By Raphael Gross and Alexis Tessi

Raphael Gross and Alexis TessierThe restaurant industry is evolving at a rapid rate, and keeping pace with investor priorities is critical if communications are to be effective in helping business leaders build and protect their brands’ value.

Embracing Tech in the Food and Beverage World

Tue, Mar. 12, 2019

By Maggie O'Neill

Maggie O’NeillTechnology plays a big role in today’s food and beverage landscape, and with an ever-growing lineup of tech items on the menu, brands must adopt and adapt for the sake of their consumers.

March Mag Focuses on Food & Beverage PR

Tue, Mar. 5, 2019

By John O'Dwyer

O'Dwyer's Mar. '19 Food & Beverage PR MagazineOur annual issue on food and beverage PR features articles from leading thought leaders in the field, plus profiles of 35 firms with expertise in this specialty.

Food News a Priority Among Americans

Wed, Jan. 23, 2019

By Jon Gingerich

headerNearly half of Americans now consider headlines concerning food and nutrition to be more important than any other type of news, according to a recent survey.

Extreme GM Opponents Understand GM Science Least

Thu, Jan. 17, 2019

By Jon Gingerich

TomatoAccording to a recent study, those who harbor the highest levels of opposition toward genetically modified foods typically know the least about it, even though they think they know the most. (1 reader comment)

Sinatra Sings Praises of The Infatuation

Tue, Sep. 18, 2018

By Kevin McCauley

Michael SinatraThe Infatuation, restaurant discovery platform and owner of the Zagat brand, has hired Michael Sinatra as its first-ever VP-communications.

Food Nonprofit Picks Padilla, FoodMinds as AOR

Tue, Mar. 27, 2018

By Jon Gingerich

Produce for Better Health FoundationFruit and vegetable education nonprofit Produce for Better Health Foundation has named Padilla and its food and nutrition consulting division FoodMinds LLC as its agency of record.

Serving Up Value in 2018

Mon, Mar. 26, 2018

By Caroline Callaway and Adrienne Wojtaszek

Caroline Callaway & Adrienne WojtaszekJust as restaurateurs are always looking for new ways to attract customers and stand out in the marketplace, PR pros must do the same to build long-lasting partnerships with clients.

Humanity in a World of Algorithms

Mon, Mar. 19, 2018

By Jason Stemm

Jason StemmTechnology is just another means for maintaining personal, human connections. Here’s how we can balance these experiences with the digital-first approach that today’s fast-paced food and beverage environment demands.

As Food Goes High Tech, U.S. Brands Boost Authenticity

Mon, Mar. 12, 2018

By Lorna Bush

Lorna BushToday’s food and beverage brands are staying true to their authentic values while creating higher tech, vivid content that can be easily shared by a diverse and specialized cast of influencers. (1 reader comment)