| Category: Food & Beverage PR | Return to Latest News |
Fruit and vegetable education nonprofit Produce for Better Health Foundation has named Padilla and its food and nutrition consulting division FoodMinds LLC as its agency of record.
Just as restaurateurs are always looking for new ways to attract customers and stand out in the marketplace, PR pros must do the same to build long-lasting partnerships with clients.
How to increase high exposure media coverage for new food and beverage products in a crowded marketplace.
The food and beverage industry is always in flux: changing ingredients, trends, promotions, industry stars and guest experiences to name a few.
Technology is just another means for maintaining personal, human connections. Here’s how we can balance these experiences with the digital-first approach that today’s fast-paced food and beverage environment demands.
How technology is impacting consumer choice in addition to the foods we eat.
Today’s food and beverage brands are staying true to their authentic values while creating higher tech, vivid content that can be easily shared by a diverse and specialized cast of influencers. (1 reader comment)
Diners can be agents for change by demanding professional and respectful environments for those working in the restaurant industry. (3 reader comments)
Several factors are currently driving big changes in the food, beverage and nutrition sector, presenting new opportunities for the industry to create meaningful and valuable connections with tomorrow’s consumer today.
Restaurants have caught onto the fact that offering a beautiful plate and photo-worthy decor has become just as important as how the food tastes.
CIIC has added Opal Apples, the naturally non-browning, non-GMO apple grown only in Washington state, to its food and beverage roster.
A list of several top influencers in the food realm, as well as some up-and-coming influencers that will be on every foodie's radar soon. (1 reader comment)
Trevelino/Keller has added Humrun, a restaurant equipment repair app, as it prepares for its launch.
The Almond Board of California has hired Padilla and its FoodMinds division to lead an industry communications program for the nonprofit.
The National Honey Board has named Porter Novelli PR agency of record to help the industry-funded agriculture group promote the nutritional value and uses for honey and honey products.
The national coffee roaster, wholesaler and distributor of coffee, tea and culinary products selects North Texas neighbor Champion Management as PR & social media agency of record.
5W Public Relations has been named agency of record for Brooklyn-based craft beverage maker BCGA Concept Corp.
Frozen treats brand JC’s has retained Havas Formula as its public relations agency of record.
L.C. Williams & Associates has acquired Oakbrook Terrace, IL-based food and beverage shop JSH&A Communications.
An important segment of consumers think food policy issues should play a higher profile in presidential debates. This sentiment is bolstered by a growing sense among the Opinion Leader Shopper segment that the primary responsibility for making the right food choices lies with society rather than with the individual.
When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.
‘Healthy’ has countless interpretations. Companies need to define what it means for their brand and tell their customers. Or risk having it defined for them.
A survey of nutrition experts reveals a decline in consumer interest in dieting. Instead, mindful and ‘clean’ eating are among the major food trends appearing on consumers’ plates this year.
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