The Inside News of PR & Marketing Communications

Last Updated: Fri., Aug. 17, 2018 @ 4:27 pm

Category: Food & Beverage PRReturn to Latest News

Trends Restaurant Marketers Can’t Ignore

Wed, Mar. 8, 2017

By Melissa Vigue

Melissa Vigue The restaurant industry has been upended by technological shifts and trends affecting the customer experience which pose major implications for restaurant owners and marketers.

Have We Reached a Purchasing Habits Tipping Point?

Tue, Mar. 7, 2017

By Atalanta Rafferty

Atalanta RaffertyConsumers and companies are engaging in social issues more than ever, which is changing not only the foods we’re consuming, but may finally drive an evolution in consumer product purchasing habits as well.

Millennials are Revolutionizing the Food Marketing Menu

Fri, Mar. 3, 2017

By Jon Gingerich

Hunter Public Relations 2016 Food News StudyMillennials may be the most food savvy and label-conscious generation to date, but their reliance on non-traditional channels when educating themselves on nutrition, recipes, products and food news has made them an elusive demographic for  marketers.

Millennials Eat Healthy, Still Indulge

Tue, Feb. 21, 2017

By John O'Dwyer

The Halo Group study of Millennial eating habitsDoes it have GMOs?  Are the chickens free range?  Is there a gluten-free option?  These are familiar questions from millennials, labeled the healthiest generation to date.

Sharp Expands to Florida

Mon, Feb. 6, 2017

By Editorial Staff

Sharp CommunicationsNew York City-based Sharp Communications is heading down to the sunshine state to keep up with client demand.

Fish Promotes, Adds Staffers

Thu, Feb. 2, 2017

By Editorial Staff

Jenna KantrowitzFranchise PR and marketing specialist Fish Consulting has promoted Jenna Kantrowitz to sr. VP/COO after more than a decade of service.

360PR+ Serves Up PR for Drizly

Mon, Jan. 30, 2017

By Editorial Staff

DrizlyDrizly, which lets you shop for beer, wine, and spirits from local retailers and then select one-hour delivery or in-store pickup, has named 360PR+ as agency of record.

Teuwen is AOR for Cognac Growers

Wed, Dec. 14, 2016

By Editorial Staff

Bureau National Interprofessional du CognacFood and beverage PR specialist Teuwen has been named 2017 AOR for Bureau National Interprofessional du Cognac (BNIC), which acts on behalf of all the Cognac growers and firms of the region of production.

The Little Kernel Pops with 5WPR

Thu, Dec. 1, 2016

By Editorial Staff

The Little Kernal5WPR is now AOR for The Little Kernel, a line of “miniature kernel” healthy popcorn snacks.

PadillaCRT Pitches for Welch's

Wed, Nov. 16, 2016

By Jon Gingerich

Welch’sPadillaCRT has been chosen to lead consumer PR and media relations programs for iconic food brand Welch's.

HIPPEAS Picks M&C Saatchi PR

Thu, Sep. 29, 2016

By Editorial Staff

Bag of HIPPEASGreen Park Brands, which makes the HIPPEAS assortment of organic chickpea puffs, hopes to compete in the crowded U.S. salty snack market.

marlo Named Margaritas AOR

Tue, Sep. 27, 2016

By Jon Gingerich

Margaritasmarlo marketing has been named agency of record for Margaritas Management Group Inc., owners of east coast restaurant chain Margaritas Mexican Restaurant.

Margaritaville Hires Hemsworth

Fri, Sep. 9, 2016

By Jon Gingerich

Margaritaville HoldingsHemsworth Communications has been named global agency of record for Margaritaville Holdings, LLC.

HFactor Enlists Evins

Thu, Sep. 1, 2016

By Jon Gingerich

HfactorHFactor has appoimted Evins Communications as its PR and marketing agency of record.

Avocados From Mexico Picks Weber Shandwick

Wed, Jul. 27, 2016

By Editorial Staff

AvocadoAvocados From Mexico, the top-selling avocado brand in the US, has picked Weber Shandwick to guide advertising and PR for the foodservice sector.

Pocky Picks S+L PR

Fri, Jul. 22, 2016

By Jon Gingerich

PockyS+L PR has been named U.S. agency of record for iconic snack brand Pocky.