PR News & Commentary

Last Updated: Fri., Jun. 11, 2021 @ 5:44 pm

Category: Healthcare PRReturn to Latest News

FleishmanHillard Finds Hindklev for Media Work

Mon, Jun. 7, 2021

By Kevin McCauley

Trine HindklevTrine Hindklev, a Weber Shandwick and MSL Group alum, has joined FleishmanHillard as senior VP/global media lead for the health & life sciences group.

Prime Policy Group Reps AstraZeneca's COVID-19 Jab

Mon, Apr. 26, 2021

By Kevin McCauley

AstrazenecaPrime Policy Group is repping Britain’s AstraZeneca on COVID-19 vaccine matters as Team Biden plans to donate 60M of the British shots to India and other countries hit hard by the pandemic.

Vaccine Hesitancy Driven by Lack of Information

Mon, Apr. 5, 2021

By Jon Gingerich

Vaccine Resistance SurveyAmericans who are most resistant to receiving a COVID-19 vaccine cite a lack of critical information regarding vaccines’ safety and potential side effects, according to a recent study.

Communications Can Help Heal A Broken Healthcare System

Wed, Mar. 17, 2021

By Goel Jasper

Goel JasperThe US spends much more than any other country on healthcare—and the bill keeps on growing. How do we bring those costs under control? Reinventing how the system communicates with itself can drive efficiencies that can increase both ease of access and quality of care for more people in addition to saving money.

Weber Shandwick Rolls Covid-19 Vax Unit

Thu, Mar. 11, 2021

By Steve Barnes

WeberWeber Shandwick launches Plan Vx, an initiative to help business leaders get the message out about the COVID-19 vaccine.

W2O Rebrands as Real Chemistry

Wed, Mar. 10, 2021

By Jon Gingerich

Real ChemistryHealthcare marketing and communications network W2O Group has rebranded under a new name, Real Chemistry.

W2O Scoops Up Swoop,

Thu, Jan. 7, 2021

By Kevin McCauley

Jim WeissW2O Group chief Jim Weiss continues his firm’s acquisition binge by adding Swoop and data-driven technology firms to its line-up.

IBM CMO Peluso Checks in at CVS Health 

Wed, Jan. 6, 2021

By Kevin McCauley

Michelle PelusoMichelle Peluso, IBM’s CMO and senior VP for digital sales, is joining CVS Health on Jan. 25 as chief customer officer, a new position.

Vaccine Skeptics Can Be Swayed by Peers

Mon, Dec. 14, 2020

By Jon Gingerich

COVID-19 VaccineNearly one in five vaccine skeptics said nothing could convince them to take a COVID-19 vaccine, according to a new survey, but nearly the same number admitted they’d have a change of heart if someone whom they knew took the vaccine without issue.

What to Expect from the Biden-Harris Administration in Healthcare

Fri, Nov. 13, 2020

By Michael Kempner

Michael KempnerOne of the most urgent priorities of the new Biden Administration will be tackling the COVID pandemic and providing health care security to millions of Americans. So, we will likely see President-elect Biden use his executive authority to advance many of his healthcare priorities very early in his Administration.

Pharma’s Shifting Reputation in the COVID Era

Fri, Nov. 6, 2020

By Simona Kormanikova, Bridie Lawlor O’Boyle, Camilla White

Camilla White, Simona Kormanikova and Bridie Lawlor O’BoylCommunicating their efforts to find a solution while staying ahead of potential reputational risks will be paramount for pharma companies searching for a COVID-19 vaccine.