PR & Marketing Communications News

Last Updated: Fri., Aug. 7, 2020 @ 5:40 pm

Category: Travel PRReturn to Latest News

It’s All About Digital — Or Is It?

Thu, Jul. 25, 2019

By Andy Jorishie

Andy JorishiePR pros today often give in to the temptation to focus their efforts on all things digital. In the process, they might lose sight of the idea that strategy is always the starting point for reaching, connecting and ultimately, influencing travel decisions. (1 reader comment)

A Shift in Focus

Wed, Jul. 24, 2019

By Charlene Peters

Charlene PetersHow PR-driven cluster branding campaigns can meet the needs of destination management teams.

Sustainable Public Relations for Travel Brands

Mon, Jul. 22, 2019

By Amy Sedeño

Amy SedenoHow PR agencies can take a thoughtful approach to developing strategies that promote ethical and sustainable brands in the travel and tourism sector.

Why Independent Hotels Need PR More Than Ever

Wed, Jul. 17, 2019

By Jennifer Hawkins

Jennifer HawkinsGarnering press coverage for independent hotel brands is more challenging than ever, which only underscores the importance of finding the right PR agency.

Wellness is a Winning Strategy for the Travel Industry

Tue, Jul. 16, 2019

By Allyn Magrino

Allyn MagrinoResponding to traveler demand, the hospitality industry has begun employing a suite of wellness strategies in recent years. Now, some resorts are going a step beyond and making wellness programs a focus of their brand experience.

Social Responsibility, Safety Drive Travel Decisions

Wed, Jul. 10, 2019

By Jon Gingerich

travelAmericans have grown more conscientious regarding what ecological or ethical impacts their traveling choices have on the destinations they visit, though growing concerns over safety may deter travel to some places, according to a study on Americans’ vacationing habits.

The Power of Brand Partnerships

Wed, Jul. 10, 2019

By Tanya Scalisi

Tanya ScalisiHow partnerships can re-energize a travel brand, reaching and engaging new audiences in innovative ways.

Safety is Top of Mind for US Travelers

Mon, May 6, 2019

By Steve Barnes

MMGYSafety is top of mind for an increasing number of U.S. travelers, according to a new survey conducted by MMGY Global.

H&K Delivers Tourism Pitch for Azerbaijan

Tue, Feb. 5, 2019

By Kevin McCauley

AzerbaijanHill+Knowlton Strategies has picked up 2019 PR duties for Azerbaijan Tourism Board to promote the charms of the country considered the crossroads of Eastern Europe and Western Asia.

Finn Partners Catches CatchOn

Wed, Jan. 9, 2019

By Kevin McCauley

Cathy Feliciano-ChonFinn Partners has continued its acquisition spree with a deal to acquire a majority stake in CatchOn, a Hong Kong travel & lifestyle shop with 30 staffers.

CLIA Books Craighead

Thu, Nov. 29, 2018

By Kevin McCauley

Kelly CraigheadThe Cruise Lines International Assn. has recruited Kelly Craighead, who was deputy assistant secretary for travel/tourism in the Commerce Dept., as president effective Jan. 1.

NYC Unveils Digital-First Travel Push

Tue, Nov. 20, 2018

By Kevin McCauley

NYC & Co.NYC & Co., destination marketing organization of the City of New York, has unveiled a $15M digital-first global tourism campaign to keep the Big Apple top-of-mind of travelers throughout the world. (1 reader comment)

Visit Florida Unveils Post-Hurricane Push

Wed, Oct. 24, 2018

By Kevin McCauley

Visit FloridaVisit Florida has unveiled a $9M campaign to support tourism in the Sunshine State’s Panhandle region and the Gulf areas hit by red tide. Omnicom's Harrison & Shriftman, Ketchum provide support.

Financial Squeeze Shutters Tourism Concern

Mon, Oct. 1, 2018

By Kevin McCauley

Tourism concernTourism Concern, the leading advocate for ethical tourism, has shut down after three decades of operation due to financial pressures.

Social Media in the Era of 5G PR

Tue, Jun. 26, 2018

By O'Dwyer's Editorial Staff

Laura Davidson and Kim ZeborO’Dwyer’s met with Laura Davidson, President of LDPR, and their digital agency partner, Kim Zebor, Director of Social Media of Thin Pig Media, to discuss the present state and future of social media. (1 reader comment)

Relationship-Driven PR is More Important Than Ever

Mon, Jun. 25, 2018

By Teresa Delaney and Nichole DiBenedetto

Teresa Delaney and Nichole DiBenedettoRelationships are the backbone of all public relations efforts, and fostering and maintaining those relationships is more important now than ever in today’s increasingly fast-moving media environment.

A Shift in Storytelling

Thu, Jun. 21, 2018

By Julie Freeman and Nancy Friedman

Nancy Friedman & Julie FreemanHow emerging consumer trends, habits and preferences are impacting today’s travel and hospitality marketing world.

Travel and the Transformation Economy

Wed, Jun. 20, 2018

By Kerry Anne Watson

Kerry Anne WatsonHow travelers are shifting away from memorable vacations to transformative experiences that provide new perspectives and produce an emotional and psychological impact.

Has the Digital Revolution Really Changed Travel PR?

Tue, Jun. 19, 2018

By Geoffrey Weill

Geoffrey WeillPR pros working in the world of travel have adapted to publishing’s digital revolution, but many clients remain skeptical of digital media’s efficacy in bringing them business and continue to treat print as priority number-one, adding an additional obstacle to the challenges communicators face in the course of ensuring a client’s contentment and enhancing their bottom line. (1 reader comment)