Ruder Finn - What's Next

PR News & Commentary

Last Updated: Mon., Sep. 26, 2022 @ 1:00 pm

Category: Travel PRReturn to Latest News

What’s Next for Travel Public Relations?

Mon, Jul. 27, 2020

By Curtis Zimmerman

Curtis ZimmermanUncertainty has characterized today’s travel environment. But if the last few months have taught us anything, it’s that clients are looking to marketing partners to provide more of a “whatever it takes” content marketing approach, one that makes relevant connections with audiences and influences the decision that results in a meaningful conversion.

The Future of Travel and Hospitality

Thu, Jul. 23, 2020

By Ali Lundberg

Ali LundbergHarnessing the power of adventure, transformation, sustainability, connections and places to redefine how we travel.

Reopening Strong

Thu, Jul. 16, 2020

By Jennifer Baum

Jennifer BaumSteps travel brands can take as they return to business.

Economic Fever in the Travel Industry Could Linger

Mon, Jul. 13, 2020

By Charles Mardiks

Charles MardiksIt’s going to be a prolonged climb to recovery for the travel economy, as well as those of us who operate lifestyle-focused agencies whose clients have witnessed a sudden halt in their business. What can we do to weather this storm?

Navigating the Post-COVID-19 Media Landscape

Thu, Jul. 9, 2020

By Melanie Neff

Melanie NeffNow that travel is beginning to reopen, it’s paramount that travel brands reinvent themselves through engaging stories that appeal to the essence of travel while revealing their humanity.

Roadmap for a 360-Degree Reopening Strategy

Tue, Jul. 7, 2020

By Jennifer Hawkins

Jennifer HawkinsHospitality and travel brands have discovered a way to turn our current crisis into an opportunity, utilizing social media platforms in an effort to reinvent themselves while engaging and attracting new audiences.

Restoring Confidence in the Travel, Hospitality Industry

Mon, Jul. 6, 2020

By Richard Williams

Richard WilliamsMaking travel safer and implementing new health and safety standards are among the top challenges the travel and hospitality sector now faces in reassuring and convincing Americans to venture out.

Finn Partners Opens Up Italy

Tue, Jun. 23, 2020

By Kevin McCauley

ItalyThe Italian Tourist Board has hired Finn Partners in London to lure travelers from the UK as the country opens up to visitors.

Travelers Getting Urge to Hit the Road

Tue, Jun. 16, 2020

By Steve Barnes

MMGYTravelers are slowly beginning to feel more secure about heading out on trips, according to the latest MMGY Travel Safety Barometer.

Travel Journos Ready for Press Trips

Thu, Jun. 4, 2020

By Steve Barnes

FinnTravel journalists are ready to hit the road on press trips again, according to a new survey conducted by Finn Partners.

US Tourism to Take $10.3B Coronavirus Hit

Wed, Feb. 5, 2020

By Kevin McCauley

Tourism EconomicsThe US tourism sector is expected to take a $10.3B hit from the coronavirus outbreak due to the loss of 1.6M visits from Chinese travelers, according to Oxford Economics unit.

How Will Travelers Respond to Coronavirus?

Tue, Feb. 4, 2020

By Chris Davidson

Chris DavidsonPeople will continue to travel in light of the Coronavirus pandemic, albeit with a few potential adjustments to their itineraries.