| Category: Social Media | Return to Latest News |
Despite being a top information source for many Americans, Facebook users typically see little news content in their personalized news feeds, according to a new report released by the social media giant.
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Twitter has been struggling with getting new users to regularly share content instead of simply looking at other people’s tweets.
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Voice-powered social media network Clubhouse is taking the world by storm. But there are several factors companies should consider before they begin using the platform in their PR or marketing efforts.
Video app TikTok is on track to surpass Instagram among Gen Z users by the end of this year, according to recent eMarketer estimates.
Two early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.
In spite of being an ongoing target for criticism in recent years, Facebook remains the platform that marketers can’t afford to ignore.
Americans who circulate fake news on social media platforms do so primarily because they lack the media literacy skills necessary to determine whether or not the content they share is accurate, according to a new study.
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How businesses can achieve success by expanding their marketing efforts on the wildly popular short-form video platform TikTok.
Brands that have found success marketing on Twitter may be interested in newsletter platform Revue.
Community social networking service Nextdoor is quickly becoming an ideal platform for brands seeking to interact with consumers, as word-of-mouth, recommendations, influencer marketing and positive reviews have become more valuable than ever.
Kivvit has hired Pearl Gabel, Jersey Governor Phil Murphy’s digital maven, as director of brand strategy and integration.
LinkedIn recently rolled out a series of new features which create new opportunities for businesses to generate leads and reach potential customers.
How some of the many changes happening at the major social media platforms could affect marketing in 2021.
All signs indicate that Facebook will maintain its strength, growth and popularity with marketers next year.
What brands advertising on Instagram can do to improve their strategy.
More than two-thirds of Americans think negative comments about companies or brands are on the rise online.
The growth of socially-conscious consumers could account for the single greatest impact to social media next year, according to a survey that asked industry experts to predict the top trends for 2021.
Facebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant to dedicate his time "to diversity, inclusion and equity.”
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