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Last Updated: Mon., Sep. 26, 2022 @ 3:08 pm

Category: Professional DevelopmentReturn to Latest News

PR's Top Pros Talk: Lauren Lawson-Zilai

Mon, Sep. 26, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Lauren Lawson-Zilai, Sr. Dir. of Media & PR, Shatterproof
Shatterproof senior director of media and public relations Lauren Lawson-Zilai tells Doug Simon how PR and communications professionals can help break down the stigma of substance use disorder on the lastest "PR's Top Pros Talk" video interview.

Be a Leader, Not a Boss

Thu, Sep. 22, 2022

By John O'Dwyer

Kerry O'GradyBosses tend to be more transactional, busy and unfamiliar with day-to-day activities, but leaders are ready to jump in and help, spend time listening and will keep great employees, stressed Georgetown University professor Dr. Kerry O’Grady in a Sep. 20th O’Dwyer’s/Researchscape webinar on overcoming toxic culture in the workplace.

PR's Top Pros Talk: David Zapata

Fri, Sep. 9, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: David Zapata, Founder & CEO, Zapwater Communications
Zapwater Communications founder and CEO David Zapata tells Doug Simon how turning down business can lead an agency to growth in the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Rachel Kay

Thu, Sep. 1, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Rachel Kay, CEO, Rachel Kay Public Relations
Rachel Kay Public Relations CEO Rachel Kay talks about how to handlie food and beverage communications in a world transformed by a new set of consumer shopping habits on the latest "PR's Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Heather Caouette

Tue, Aug. 30, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Heather Caouette, Mktg. & Comms. dir., Xealth
Heather Caouette, marketing and communications director at digital health prescribing platform Xealth, explains how to get the message about the latest developments in healthcare technology out to consumers.

PR's Top Pros Talk: Ethan Rasiel

Fri, Aug. 19, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Ethan Racial, CEO, Lightspeed PR & Marketing
Lightspeed PR & Marketing CEO Ethan Rasiel talks with Doug Simon about the five behaviors that PR can impact, how companies can effectively establish their brand identity, and importance of breaking down PR "muscle memory" on the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Marji Sherman

Mon, Aug. 15, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Marji Sherman, VP of Digital, Cognito Media
Brands need to be ahead of the curve when it comes to NFTs and the Metaverse, Cognito Media vice president of digital Marji Sherman tells Doug Simon in the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Mark Weiner

Wed, Aug. 3, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Mark Weiner, Chief Insight Officer, PublicRelay
Mark Weiner, chief insights officer at PublicRelay, talks with Doug Simon about why starting out simple can be a great way to make research and data pay off for communicators on the latest "PR's Top Pros Talk" video interview.
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The Rodney King Doctrine of Communications

Thu, Jul. 28, 2022

By Fraser Seitel

Fraser SeitelIn today’s politically polarized environment, there remain few journalists who exhibit neutrality and even-handedness or give guests who hold opposing views a fair hearing.

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PR's Top Pros Talk: David Barkoe

Wed, Jul. 13, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: David Barkoe, CEO & Founder, Carve Communications
Carve Communications CEO and founder David Barkoe discusses the ins and outs of putting together a sustainable PR strategy with Doug Simon on the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Michael Kaye

Fri, Jul. 8, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Michael Kaye, Assoc. Dir. of Global Comms.
OKCupid associate director of global communications Michael Kaye talks with Doug Simon about how communicators can build strong relationships with clients, colleagues, reporters and target consumers on the latest "PR's Top Pros Talk" video interview.

When Virtual Personas Miss the Mark

Wed, Jul. 6, 2022

By Chan Desai

Chan DesaiIdeally, virtual personas provide a connection to your customers and give you a chance to think through how you can serve them better. Unfortunately, leaning too heavily on a virtual persona can create a disconnect between you and your audience.

PR's Top Pros Talk: David Warschawski

Wed, Jul. 6, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: David Warschawski, Mng. dir. of W Ventures and Founder & CEO of Warschawski
Warschawski founder and CEO David Warschawski talks with Doug Simon about how PR pros can get the most out of working with start-ups on the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Stefan Pollack

Thu, Jun. 30, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Stefan Pollack, Pres., The Pollack Group
The Pollack Group president Stefan Pollack talks about how communicators can help clients pilot their way though a turbulent economic landscape on the latest "PR's Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Arielle Sobel

Wed, Jun. 15, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Arielle Sobel, Head of Global Comms., 21Shares
21Shares head of global communications Arielle Sobel talks how communicators can get their message across in the cryptocurrency market on the latest "PR's Top Pros Talk" video interview with Doug Simon.