Get it Right
Tue, Jan. 5, 2021
By Kevin Foley
Reports of the premature death of actress Tanya Roberts reinforce the need for journalists and PR people to check out the facts before reporting or pitching a story.
| Category: Professional Development | Return to Latest News |
Reports of the premature death of actress Tanya Roberts reinforce the need for journalists and PR people to check out the facts before reporting or pitching a story.
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| Doug Simon, along with 20 other top communicators, offers tips on how the lessons learned from 2020 can be applied in 2021 on a special year-end edition of the “PR’s Top Pros Talk” video interview series. |
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| Kristin Cahill, who is taking the reins as CEO of GCI Health in January, talks with Doug Simon about how things have changed in the pharmaceutical industry in 2020—and about what healthcare communicators should expect in 2021—in the latest “PR’s Top Pros Talk” video interview. |
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| Groupon chief communications officer Jennifer Beugelmans talks about the strategies that got the company through a year of unprecedented change in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| In the latest “PR’s Top Pros Talk” video interview, NAACP National Press Secretary Marc Banks talks with Doug Simon about how the organization is working with brands to further its efforts toward increased social justice. |
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| IBM chief communications officer Jonathan Adashek talks with Doug Simon about the management style he has employed to pilot the company’s messaging through a year of both internal changes (a new CEO) and external forces (the COVID pandemic) in the latest “PR’s Top Pros Talk” video interview. |
Business leaders are betting that the Biden administration will be long on rhetoric and short on results, setting the stage for a political environment where the practice of public relations will once again flourish.
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| How can you get the best results from the pitches you make going into the new year? Michael Smart, chief executive officer of Michael Smart PR, provides a few answers to that question in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| In the latest “PR’s Top Pros Talk” interview, Nicholas & Lence Communications CEO Cristyne Nicholas, who helped rebuild New York City’s travel industry following the 9/11 attacks, talks with Doug Simon about how the city can get tourists to return in the wake of the COVID pandemic. |
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| Lou Hammond, founder and chairman of Lou Hammond Group, talks with Doug Simon about how travel-focused agencies can navigate the changes—and opportunities—brought about by the COVID-19 pandemic in the latest "PR’s Top Pros Talk" video interview. |
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| The Door | idea house CEO and founding partner Charlie Dougiello offers some tips about how to turn creative ideas into effective PR strategies in the latest “PR’s Top Pros Talk” video interview with Doug Simon. |
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| Can artificial intelligence make pitching the media an easier process? KWT Global CEO Aaron Kwittken, who is also the founder and CEO of Prophet, an AI-driven, SaaS platform for PR professionals, discusses that question with Doug Simon in the latest “PR’s Top Pros Talk” video interview. |
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| Agean Public Relations founder Alyssa Garnick talks with Doug Simon about the “push for optimism” that she says a lot of consumer brands are tapping into these days and lays out some guidelines that brands should follow to make the most of that push in the latest “PR’s Top Pros Talk” video. |
Trump’s inability to accept experts’ advice—along with a blatant lack of understanding of public relations—is what will cause him to lose an election he could have—and should have—won. (22 reader comments)
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| GoNoodle’s Julie Crabill talks with Doug Simon about the ins and outs of being “a communications-driven chief marketing officer” in the latest “PR’s Top Pros Talk” video. The core principles of public relations, she says, are as important to CMOs as they are to chief communications officers. |
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| Keeping the messaging of a major university on an even keel during an unpredictable crisis is the subject of the latest “PR’s Top Pros Talk” video, a conversation between D S Simon Media CEO Doug Simon and Michael Schoenfeld, the vice president for public affairs & government relations and chief communications officer at Duke University. |
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| In the latest “PR’s Top Pros Talk” video, Kaplow Communications founder and CEO Liz Kaplow talks with D S Simon Media CEO Doug Simon about some of the secrets of effective leadership in a constantly changing marketplace. |
Having now facilitated the acquisition of more than fifty public relations and digital/interactive agencies over the course of some sixteen years I have reached the conclusion that one element has been vastly overlooked—the psychology of selling.
Trump still has a chance to erase Biden’s lead and pull off another surprise election win in November.
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| Dropbox chief communications officer Lin-Hua Wu talks with D S Simon Media CEO Doug Simon about the lessons she and her company have learned as Dropbox transitioned from a mainly consumer-facing company to also become a major business tool in the latest “PR’s Top Pros Talk” video. |
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