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PR News & Commentary

Last Updated: Fri., Aug. 12, 2022 @ 5:15 pm

Category: Professional DevelopmentReturn to Latest News

PR's Top Pros Talk: Shonali Burke

Thu, May 12, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Shonali Burke, Chief Marketing Office, Arena Stage
Arena Stage chief marketing officer Shonali Burke talks about how the strategies she uses to help the company engage with its audiences can also apply to other types of businesses on the latest "PR's Top Pros Talk" video interview with Doug Simon.

Creating a Sustainable Agency

Wed, May 11, 2022

By Paul Furiga

Paul FurigaSustainability means agencies have to adapt. PR practitioners must remember that while the latest social or digital tools are cool—they are just tools.

PR's Top Pros Talk: Curtis Sparrer and Eric Chemi

Tue, May 10, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Curtis Sparrer & Eric Chemi of Bospar
Bospar principal Curtis Sparrer and senior vice president of broadcast strategies Eric Chemi talk with Doug Simon about how communicators in tech PR can move their clients' businesses forward by successfully connecting with reporters on the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Geoffrey Sidari

Fri, May 6, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Geoffrey Sidari, Sr. VP, Analytics, WE Communications
WE Communications senior vice president of analytics Geoffrey Sidari talks with Doug Simon about the growing importance of analytics for communicators in the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Andréa Richardson

Mon, May 2, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Andrea Richardson, Global Head of DE&I, Zeno Group
Zeno Group global head of diversity, equity & inclusion Andréa Richardson talks about the challenges of getting a multi-generational workforce to understand each other and work together in the latest "PR's Top Pros Talk" video interview with Doug Simon.

Fed’s Miscommunication Mangles Market

Mon, Apr. 25, 2022

By Fraser Seitel

FraserFederal Reserve Board chairman Jerome Powell was thrown into a crisis after he warned that the Fed would have to raise the federal funds rate more quickly in order to stave off inflation and avoid recession.

PR's Top Pros Talk: Carolina Lopez Herz

Mon, Apr. 25, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Carolina Lopez Herz, Sr. VP & Gen. Mgr., 5W PR, Miami
Carolina Lopez Herz, senior vice president and general manager at 5W PR's Miami office, talks with Doug Simon about the importance of earned media on the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Sharon Reis

Wed, Apr. 20, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Sharon Reis, Principal, The Reis Group
Being a successful PR pro takes more than just being a "people person," and The Reis Group principal Sharon Reis tells Doug Simon the other skills that top communicators need on the latest "PR's Top Pros Talk" video interview.

PR's Top Pros Talk: Robin Verges

Wed, Apr. 13, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Robin Verges, Sr. VP, Rubenstein
Rubenstein senior vice president Robin Verges gives some tips on how communicators can tell compelling stories about clients on the latest "PR's Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Michael Brito

Fri, Apr. 8, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Michael Brito, Global Head of Analytics, Zeno Group
Zeno Group global head of analytics Michael Brito discusses how can brands use data to drive results on the latest "PR's Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Mike Rosich

Wed, Apr. 6, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Mike Rosich, Gen. Mgr., dna Communications
Mike Rosich, general manager at dna Communications, talks about the importance of the human side of healthcare communicatons in the latest "PRs Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Dara Busch

Mon, Mar. 28, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Dara Busch, CEO, 5WPR
5WPR CEO Dara Busch talks about the findings of the agency's 2022 Consumer Culture Report on the latest "PR's Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Tracey Cassidy and Jill Feldman

Fri, Mar. 25, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Tracey Cassidy & Jill Feldman, Allison+Partners
The benefits of employee action groups are the topic of discussion for Allison+Parthers, New York partner and general manager Tracey Cassidy and Allison+Partners partner and managing director Jill Feldman on the latest "PRs Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Alison Grand

Wed, Mar. 23, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Alison Grand, President, Grand Communications
Grand Communications president Alison Grand talks about how entertainment PR is changing—from the drive in diversity in children's TV to the effects that streaming has had on the timing of PR campaigns—on the latest "PR's Top Pros Talk" video interview with Doug Simon.

PR's Top Pros Talk: Dale Bornstein

Mon, Mar. 21, 2022

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Dale Bornstein, CEO, M Booth
M Booth CEO Dale Bornstein gives Doug Simon some tips about how to build a successful workplace culture, and how to find clients that will inspire your team to do its best work, on the latest "PR's Top Pros Talk" video interview.