Donald Trump and the End of Public Relations
Thu, Feb. 9, 2017
By Fraser Seitel
Only two weeks into the job, and already our new President has violated a half-dozen of the cardinal principles of public relations. (3 reader comments)
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Only two weeks into the job, and already our new President has violated a half-dozen of the cardinal principles of public relations. (3 reader comments)
As public relations professionals, we must work diligently, to tell the truth, even in cases when the client makes it difficult for us to do so. (2 reader comments)
How ExxonMobil under the watch of Rex Tillerson was able to transform its image and reputation, and managed to recapture lost credibility in the process. (2 reader comments)
Customer case histories bring clients to life and showcase the technologies that are helping businesses run more efficiently.
In this era of social media dominance, authenticity has emerged as the essential quality to being an effective and respected communicator.
Independent PR agencies better are able to guide clients toward marketing initiatives that make sense for them and PR initiatives that work best for their brands.
Several easily-avoided typographical offenses that PR folks should avoid when sending out press materials. (5 reader comments)
Experience in business and communications and can help aspiring writers develop a riveting plot narrative.
The countrywide demonstrations that have emerged in response to Donald Trump's nomination are a lesson to PR people regarding the importance of words.
Public relations counselors can glean several 21st century “lessons” from the most odious presidential election since Andrew Jackson’s campaign of 1828. (5 reader comments)
Important lessons from the election that apply to the PR profession. (5 reader comments)
Buzzwords are everywhere in the advertising and marketing world, but they don’t mean anything to your audience.
Edward Bernays, "the father of public relations," would have been 125 years old this month. (1 reader comment)
How PR pros can make the most of the few, precious hours they've allocated to securing media placements for clients.
Top media pros revealed how they keep up with the news and go about planning and selecting stories at a Washington Women in PR roundtable discussion.
Reasons why you should pencil some networking events into your social calendar.
Generational differences comprise some the most influential factors in workplace communication, but communicating on a fundamental level with your staff focuses on employees’ united needs.
Good client service goes beyond simply mitigating a media crisis. It acknowledges shifts in how our clients work and how technology changes the way they think about responsiveness.
An inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives. (1 reader comment)
Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Working for a small agency often gives PR pros a chance to offer more input on projects, as well as an opportunity to build lasting relationships.
Patience is one of the key factors in successfully securing top-tier media placement.
Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.
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