| Category: Professional Development | Return to Latest News |
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| Arena Stage chief marketing officer Shonali Burke talks about how the strategies she uses to help the company engage with its audiences can also apply to other types of businesses on the latest "PR's Top Pros Talk" video interview with Doug Simon. |
Sustainability means agencies have to adapt. PR practitioners must remember that while the latest social or digital tools are cool—they are just tools.
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| Bospar principal Curtis Sparrer and senior vice president of broadcast strategies Eric Chemi talk with Doug Simon about how communicators in tech PR can move their clients' businesses forward by successfully connecting with reporters on the latest "PR's Top Pros Talk" video interview. |
How agencies can update their culture in ways that engage and empower people with a deeper sense of meaning and purpose.
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| WE Communications senior vice president of analytics Geoffrey Sidari talks with Doug Simon about the growing importance of analytics for communicators in the latest "PR's Top Pros Talk" video interview. |
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| Zeno Group global head of diversity, equity & inclusion Andréa Richardson talks about the challenges of getting a multi-generational workforce to understand each other and work together in the latest "PR's Top Pros Talk" video interview with Doug Simon. |
Federal Reserve Board chairman Jerome Powell was thrown into a crisis after he warned that the Fed would have to raise the federal funds rate more quickly in order to stave off inflation and avoid recession.
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| Carolina Lopez Herz, senior vice president and general manager at 5W PR's Miami office, talks with Doug Simon about the importance of earned media on the latest "PR's Top Pros Talk" video interview. |
“Business development should never be under pressure and like a fire drill,” Karen Swim stressed during O’Dwyer’s/Researchscape Apr. 21 webinar.
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| Being a successful PR pro takes more than just being a "people person," and The Reis Group principal Sharon Reis tells Doug Simon the other skills that top communicators need on the latest "PR's Top Pros Talk" video interview. |
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| Rubenstein senior vice president Robin Verges gives some tips on how communicators can tell compelling stories about clients on the latest "PR's Top Pros Talk" video interview with Doug Simon. |
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| Zeno Group global head of analytics Michael Brito discusses how can brands use data to drive results on the latest "PR's Top Pros Talk" video interview with Doug Simon. |
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| Mike Rosich, general manager at dna Communications, talks about the importance of the human side of healthcare communicatons in the latest "PRs Top Pros Talk" video interview with Doug Simon. |
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| 5WPR CEO Dara Busch talks about the findings of the agency's 2022 Consumer Culture Report on the latest "PR's Top Pros Talk" video interview with Doug Simon. |
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| The benefits of employee action groups are the topic of discussion for Allison+Parthers, New York partner and general manager Tracey Cassidy and Allison+Partners partner and managing director Jill Feldman on the latest "PRs Top Pros Talk" video interview with Doug Simon. |
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| Grand Communications president Alison Grand talks about how entertainment PR is changing—from the drive in diversity in children's TV to the effects that streaming has had on the timing of PR campaigns—on the latest "PR's Top Pros Talk" video interview with Doug Simon. |
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| M Booth CEO Dale Bornstein gives Doug Simon some tips about how to build a successful workplace culture, and how to find clients that will inspire your team to do its best work, on the latest "PR's Top Pros Talk" video interview. |
It used to be whatever came in a box. Now it's a synonym for writing and much else.
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