The Inside News of PR & Marketing Communications

Last Updated: Thu., Sep. 20, 2018 @ 8:35 am

Category: Professional DevelopmentReturn to Latest News

Donald Trump and the End of Public Relations

Thu, Feb. 9, 2017

By Fraser Seitel

Fraser SeitelOnly two weeks into the job, and already our new President has violated a half-dozen of the cardinal principles of public relations. (3 reader comments)

The Importance of Truth in Public Relations

Tue, Jan. 31, 2017

By David Ritchey

David RitcheyAs public relations professionals, we must work diligently, to tell the truth, even in cases when the client makes it difficult for us to do so. (2 reader comments)

Rex Tillerson, Exxon and Public Relations

Mon, Jan. 23, 2017

By Fraser Seitel

Fraser SeitelHow ExxonMobil under the watch of Rex Tillerson was able to transform its image and reputation, and managed to recapture lost credibility in the process. (2 reader comments)

How to Pitch Customer Case Histories

Thu, Jan. 19, 2017

By Gabrielle Jasinski

Gabrielle JasinskiCustomer case histories bring clients to life and showcase the technologies that are helping businesses run more efficiently.

Media Training Tips to Get on Track in 2017

Mon, Jan. 9, 2017

By Joan Auritt

Joan AurittIn this era of social media dominance, authenticity has emerged as the essential quality to being an effective and respected communicator.

A PR Tutorial from the Trump Campaign

Mon, Nov. 14, 2016

By Arthur Solomon

Arthur SolomonThe countrywide demonstrations that have emerged in response to Donald Trump's nomination are a lesson to PR people regarding the importance of words.

PR Lessons from the Trump Travesty

Fri, Nov. 11, 2016

By Fraser Seitel

Fraser SeitelPublic relations counselors can glean several 21st century “lessons” from the most odious presidential election since Andrew Jackson’s campaign of 1828. (5 reader comments)

The Beginning of Public Relations

Fri, Oct. 28, 2016

By Ronn Torossian

Ronn Torossian Edward Bernays, "the father of public relations," would have been 125 years old this month. (1 reader comment)

Tailor Pitches to Pique Media's Interest

Wed, Oct. 26, 2016

By Christine O'Dwyer

WWPR - Washington Women in PRTop media pros revealed how they keep up with the news and go about planning and selecting stories at a Washington Women in PR roundtable discussion.

Communicating, Providing for Your Staff

Tue, Oct. 11, 2016

By Tom Coombes

Tom Coombes Generational differences comprise some the most influential factors in workplace communication, but communicating on a fundamental level with your staff focuses on employees’ united needs.

You Just Got Served

Mon, Oct. 3, 2016

By Michael O’Brien

Michael ObrienGood client service goes beyond simply mitigating a media crisis. It acknowledges shifts in how our clients work and how technology changes the way they think about responsiveness.

Recruiting Quality Talent Remains Top Challenge for PR Executives

Fri, Sep. 30, 2016

By Jon Gingerich

The Creative GroupAn inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives. (1 reader comment)

Benefits of Working for a Small Agency

Wed, Sep. 14, 2016

By Gabrielle Jasinski

Gabrielle Jasinski Working for a small agency often gives PR pros a chance to offer more input on projects, as well as an opportunity to build lasting relationships.

What Roger Ailes Should Tell Trump

Thu, Aug. 18, 2016

By Fraser Seitel

Fraser P. Seitel Now that Donald Trump has hired Roger Ailes to counsel him on the fall debates, here's some advice we might expect the former Fox News chairman will lend to the plummeting presidential candidate.