| Category: Professional Development | Return to Latest News |
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| Steve Hirsch, CEO and co-founder of Hirsch Leatherwood, talks with Doug Simon about the importance of top-of-funnel content marketplace education on the latest "PR's Top Pros Talk" video interview. |
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| Forbes chief communications officer Laura Brusca talks with Doug Simon about the many ways in which communications pros can go about promoting and protecting their brands on the latest "PR's Top Pros Talk" video interview. |
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| Brandinc PR founder & CEO Brandi Sims talks with Doug Simon about how to create a winning collaboration between a celebrity and a brand, as well as the keys to successful mentor/mentee relationships, on the latest "PR's Top Pros Talk" video interview. |
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| Ketchum managing director of health services Jen Fuhrman-Kestler talks with Doug Simon about how the changing health ecosystem will affect communications—as well as why audiences should be a priority when collecting and analyzing data. Jen also points out some trends that health communicators can expect to see throughout 2024. |
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| Victoire & Co. president and founder Rachel Huff looks at how agencies and clients can build trusting relationships, as well as effectively navigating team turnover on both sides of the relationship, on the latest "PR's Top Pros Talk" video interview with Doug Simon. |
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| Weber Shandwick North America health lead Jamie Dowd talks with Doug Simon about how brands can handle the impact of misinformation with empathy on the latest "PR's Top Pros Talk" video interview. |
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| Rosanna Maietta, chief communications officer and senior counselor to the CEO at the American Clean Power Association, talks with Doug Simon about how comms pros can navigate a fast-paced news cycle on the latest "PR's Top Pros Talk" video interview. |
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| D S Simon Media CEO Doug Simon says a look back at the 2020 election cycle shows that opportunity can come along with election-year uncertainty, and he offers some tips and information that might make communications pros feel more comfortable about their prospects for snagging media coverage in 2024. |
The Change Agencies co-founders LaTricia Woods and Ben Finzel addressed the coordinated attack on topics that relate to fairness and equality and the environment during a Jan. 8 webinar hosted by O’Dwyer’s and moderated by Researchcape’s Jeffrey Henning.
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| ESSENCE Ventures VP of communications Alex Ebanks talks with Doug Simon how brands can leverage internship and mentorship programs to help them meet diversity and inclusion goals on the latest "PR's Top Pros Talk" video interview. |
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| Shannon Moylan, SVP of public relations at imre, talks with Doug Simon about why it's so important for healthcare communicators to remember the "heart of the story" (i.e. people being cured and lives being made better) on the latest "PR's Top Pros Talk" video interview. |
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| MacDougall Advisors managing director Megan Prock McGrath talks with Doug Simon about what communications pros should keep in mind when they're trying to connect with investors and consumers in the biotech space on the latest "PR's Top Pros Talk" video interview. She also examines the impact that the COVID-19 pandemic had on the space. |
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| Ben Finzel, president of RENEWPR and founding principal of The Change Agencies, talks with Doug Simon about how communications pros can bring common sense back to PR on the latest "PR's Top Pros Talk" video interview. Finzel also shares the story of how The Change Agencies got its start and looks at the challenges the communications industry still has to work on. |
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| Cheryl Overton, founder and CEO of Cheryl Overton Communications, talks with Doug Simon about how "designing for the margins" can result in a higher level of connection with all stakeholders on the latest "PR's Top Pros Talk" video interview. She also discusses her 2024 trend predictions. |
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| JPA Health EVP Tish Van Dyke talks with Doug Simon about how the agency's One Health concept, which brings together human, animal and environmental health, can be applied to an organization’s core business. She also describes key findings from JPA’s latest report, “One World, One Health: Exploring the Connectability between Human, Animal and Environmental Health.” |
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| Radina Russell, US chair, corporate affairs advisory & general manager, Atlanta southeast market at Edelman, talks about some key findings of Edelman’s 2023 Future of Corporate Communications Study with Doug Simon on the latest "PR's Top Pros Talk" video interview. |
WriterGirl content pros Heather Stanley and Lauran McHaffie encouraged O’Dwyer’s / Researchscape Dec. 12 webinar attendees to take as much care in planning their content creation as a publisher would.
Fearey President Aaron Blank and rGen Consulting Founder Ray Rasmussen encouraged agency leaders to see AI as a tool for tapping into their internal intellectual property during Dec. 5 webinar hosted by Researchscape's Tony Cheevers.
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