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The Influencer Marketing Association, which includes Weber Shandwick, Unilever, 360PR+, Best Buy and Hunter, has launched as the official trade organization committed to protecting the authenticity and ethics of influencer marketing.
Communicating around a topic that no one really understands begs some key questions – what exactly is public relations? When you build a communications strategy, what’s the endgame?
Harold Burson, 98-year-old founding chairman of Burson-Marsteller, will move from New York to Memphis on July 23.
Top PR pros analyzed the seismic shifts reshaping the marketing communications business during a panel discussion presented by Public Relations Society of America's New York chapter on April 17 that was held by Makovsky & Co.
Federal lobbying powerhouse Ballard Partners, which has close ties with the Trump administration, has opened a strategic communications unit led by White House aide who handled PR for Brett Kavanaugh confirmation.
My life changed forever when my sister, Lucille, met Jack O’Dwyer in 1963. I became a big fan of Jack and his first employee.
2018 was a tumultuous year for PR as Donald Trump once again dominated the media landscape. WPP, Weber Shandwick’s win of IBM, Jamal Khashoggi and a string of major acquisitions did grab PR headlines. The year ended on a sad note with the passing of Jack O’Dwyer.
Let's sort out the White House's PR mess. In order of “PR terribleness,” these are the five worst Trump communications non-professionals.
The latest groundswell for diversity in the U.S. marketing sector seems more genuine and ambitious than previous industry inclusivity efforts.
Economic stats, including lowest unemployment since 2000, rising incomes, and a stock market that is setting records, offset negatives of the Trump Administration.
CooperKatz is committed to the term “PR” as the best descriptor of what its practitioners do, saying that the meaning of the term is evolving.
Carl Byoir & Assocs., third largest PR firm that vanished in the maw of WPP, was not the only casualty of a new ad industry-dominated culture. Nine PR media and 16 New York PR groups bit the dust.
Michael Morris gets legal and cybersecurity duties at Rasky Partners; Moyra Knight, Karl Uhlendorf and Andrew Lewis move up at pharmaceutical house Astellas; and Laura Braam shifts to Sheridan PR of Franklin, TN.
Beth Casteel, a veteran journalist of the Associated Press, joined The Reis Group as senior counselor.
The Museum of PR, in putting the spotlight on PR founder Ivy Lee, is also putting the spotlight on the need for a thorough history of PR.
PR founder Ivy Lee came out of journalism and believed PR should “shine the light” while founder Edward Bernays believed in using social psychology to influence public opinion for private purposes.
Donald Trump bypassed media and PR to win the presidency; “Cell” movie showed how cellphones control minds as well as inform them...
Public relations executive and advertising account manager were named in a CareerCast report as some of the most "overrated jobs" in 2016.
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