Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., Aug. 5, 2022 @ 5:18 pm

Category: Public RelationsReturn to Latest News

Influencer Marketing Assn. Launches

Fri, Sep. 13, 2019

By Steve Barnes

Influencer Marketing AssociationThe Influencer Marketing Association, which includes Weber Shandwick, Unilever, 360PR+, Best Buy and Hunter, has launched as the official trade organization committed to protecting the authenticity and ethics of influencer marketing.

Doing PR About Something Nobody Understands

Tue, Jul. 23, 2019

By Ghislain d'Andlau

Ghislain d'AndlauCommunicating around a topic that no one really understands begs some key questions – what exactly is public relations? When you build a communications strategy, what’s the endgame?

Harold Burson Heads Home to Memphis

Wed, Jul. 17, 2019

By Kevin McCauley

Harold BursonHarold Burson, 98-year-old founding chairman of Burson-Marsteller, will move from New York to Memphis on July 23.

PRSA/NY Tackles Seismic Shifts Shaping PR

Mon, Apr. 22, 2019

By Lynn Appelbaum

PRSA-NY's Future of PR discussionTop PR pros analyzed the seismic shifts reshaping the marketing communications business during a panel discussion presented by Public Relations Society of America's New York chapter on April 17 that was held by Makovsky & Co.

Ballard Partners Launches StratComm Biz

Tue, Jan. 15, 2019

By Kevin McCauley

Raj ShahFederal lobbying powerhouse Ballard Partners, which has close ties with the Trump administration, has opened a strategic communications unit led by White House aide who handled PR for Brett Kavanaugh confirmation.

I Was Jack O'Dwyer's First Employee

Mon, Dec. 31, 2018

By Gloria Bohan

Gloria BohanMy life changed forever when my sister, Lucille, met Jack O’Dwyer in 1963. I became a big fan of Jack and his first employee.

Review of PR World 2018

Thu, Dec. 27, 2018

By Kevin McCauley

trump2018 was a tumultuous year for PR as Donald Trump once again dominated the media landscape. WPP, Weber Shandwick’s win of IBM, Jamal Khashoggi and a string of major acquisitions did grab PR headlines. The year ended on a sad note with the passing of Jack O’Dwyer.

The Worst PR Team Ever Assembled

Fri, Aug. 17, 2018

By Fraser Seitel

Fraser SeitelLet's sort out the White House's PR mess. In order of “PR terribleness,” these are the five worst Trump communications non-professionals.

Is Cry for PR Diversity Different This Time?

Wed, Jan. 17, 2018

By Rick Gould

Rick GouldThe latest groundswell for diversity in the U.S. marketing sector seems more genuine and ambitious than previous industry inclusivity efforts.

Trump Is Good for U.S. and Business including PR

Mon, Dec. 18, 2017

By Jack O'Dwyer

TrumpEconomic stats, including lowest unemployment since 2000, rising incomes, and a stock market that is setting records, offset negatives of the Trump Administration.

Byoir, PR Media, PR Groups, Destroyed by Ad Culture

Mon, Aug. 7, 2017

By Jack O'Dwyer

Carl Byoir & AssociatesCarl Byoir & Assocs., third largest PR firm that vanished in the maw of WPP, was not the only casualty of a new ad industry-dominated culture. Nine PR media and 16 New York PR groups bit the dust.

People on the Move at Rasky Partners, Astellas and Sheridan PR

Thu, Aug. 3, 2017

By Kevin McCauley

Michael MorrisMichael Morris gets legal and cybersecurity duties at Rasky Partners; Moyra Knight, Karl Uhlendorf and Andrew Lewis move up at pharmaceutical house Astellas; and Laura Braam shifts to Sheridan PR of Franklin, TN.

Styles of PR Founders Lee & Bernays Are Contrasted

Fri, Mar. 31, 2017

By Jack O'Dwyer

Ivy LeePR founder Ivy Lee came out of journalism and believed PR should “shine the light” while founder Edward Bernays believed in using social psychology to influence public opinion for private purposes.

PR Exec Among ‘Most Overrated Jobs’

Thu, Sep. 15, 2016

By Jon Gingerich

CareerCast Public relations executive and advertising account manager were named in a CareerCast report as some of the most "overrated jobs" in 2016.