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Despite the increasing clout of social media channels—not to mention the growing influence of hipster Websites like BuzzFeed and Mashable—traditional channels such as 'Today' still pack an incredible punch.
The average value of each grant is $2,500 and will be offered to as many as 100 nonprofit organizations "doing good" on a local or national level for 2016.
According to Stevens the book will be given free of charge to any U.S. PR agency owner who requests it. It will also be available in a quality paperback version as well as through Amazon.
By hosting NBC’s Saturday Night Live last weekend Trump cashed in on his celebrity brand, making a case for himself as a populist anti-establishment Republican candidate who is making “America Great Again” through self-deprecation, bravado and entertainment.
Think about how your clients might be impacted by issues or in ways outside of your current scope of work. Are there opportunities for your client to be involved in the debate?
Left unchecked, gut-given writing rarely sticks out. That’s because the first thing that enters a busy writer’s brain is rarely the best thing.
Some valuable lessons for how to nurture new moms and ensure that the PR mom track doesn’t derail a career.
In the spirit of Halloween, here are some spooky items clients should consider when working with a communications agency.
It’s what any good PR operation does when there’s erroneous (or fuzzy) information circulating about your brand or client: Correct the information quickly and don’t leave the media any wiggle room.
From a communications perspective, trying to personalize Clinton seems like an uphill battle. After all, she’s been in the public eye for nearly 25 years, most recently as U.S. Secretary of State.
After nearly 26 years (Columbus Day is my anniversary), I decided it's time to add another line to my resume. Today is my last day at O'Dwyer's.
PR manager, advertising account exec and event coordinator are among the most overrated jobs of 2015, according to a study by CareerCast.
In his blog post, Edelman said he will reengage the city in which he grew up—and develop new revenue streams in the process.
Redwood Pacific Public Affairs is providing pro bono PR help to Anthony Sadler, one of the three Americans who helped foil a terrorist aboard a train in France earlier this month.
PR writers in Singapore, Hong Kong and Shanghai focus on their new mantra of snackable text, big-picture meaning, headline dominance and enhanced imagery.
Bruce Jentleson, former foreign policy advisor to former VP Al Gore and Duke University professor, has joined APCO at its Raleigh outpost.
Burson-Marsteller's Penn Schoen Berland unit has named Curtis Freet and Jon Penn CEOs of their respective operations to replace Jay Leveton, who had been at the helm since 2012.
Marketing communications may do more to shape US-Cuba relations in the decades to come than diplomatic dispatches pertaining to politics, according to Jack Leslie, chairman of Weber Shandwick.
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