PR & Marketing Communications News

Last Updated: Fri., Sep. 25, 2020 @ 12:39 pm

Category: Public RelationsReturn to Latest News

The Death of Nuance

Thu, Jun. 4, 2020

By John Berard

John BerardThere are many hard lessons for the PR business coming out of the Covid-19 pandemic and its devastating effects on employment and the economy, but with the death of George Floyd under the boot of a police officer and the public reaction to it, there is even more for us to know. (1 reader comment)

Trump Broke All Rules of Publicity With St. John's Stunt

Wed, Jun. 3, 2020

By Tom Goodman

Tom GoodmanThere is little doubt that President Trump’s June 1 publicity stunt at St. John’s Church will go down in the PR record books as one of the most ill-advised, dangerous and troubling moments in modern presidential history. (6 reader comments)

News of Firms: PAN Publishes COVID-19 Crisis Guide

Thu, Apr. 2, 2020

By Steve Barnes

PANPAN Communications has put together a reference guide with advice on how marketing and PR professionals can navigate the hurdles of the COVID-19 world... Ben Long, founder and CEO of Travaille Executive Search, has died. His firm placed PR and communications people in the DC area... William Mills Agency commissioned a survey by the Harris Poll to find out what effect social distancing was having on consumers’ use of digital banking and digital payments.

Celebration of Harold Burson

Mon, Mar. 2, 2020

By Kevin McCauley

Harold Burson"While I was expecting to see a dashing Hans Solo PR type walk through my door, in walked Yoda instead," said Jack Potter, former US postmaster general, in recalling the first time that he met the diminutive and soft-spoken Harold Burson.

MWWPR Likes Ike

Tue, Feb. 4, 2020

By Kevin McCauley

EisenhowerThe Dwight D. Eisenhower Memorial Commission has hired MWWPR to promote and handle media outreach for the memorial honoring the nation's 34th president that will be dedicated in Washington on May 8, the 75th anniversary of V-E Day.

Losing That 2020 Vision Trope

Tue, Jan. 28, 2020

By Jack Hughes

Jack HughesCountless companies and organizations have used the year 2020 as a thematic anchor for their strategic plans. Yet, with 2020 now upon us, that popular optical allusion will soon no longer be available to global management and marketing teams. Here are some ideas for replacing it.

My Day With Harold Burson

Tue, Jan. 14, 2020

By Kevin Foley

Kevin FoleyIn 1983, I was an account supervisor in Burson-Marsteller’s Los Angeles office and learned one afternoon that Harold Burson would be visiting the next day. I took him to meet a particularly difficult client with a tough story to tell. (3 reader comments)

Review of PR World 2019

Thu, Dec. 26, 2019

By Kevin McCauley

Anna Maria DeSalva2019 was a year jammed with wall-to-wall breaking news, making it harder for PR firms to chalk up placements for clients. Here are some of the highlights and lowlights covered by O’Dwyer’s in 2019.

5W Reps Art Basel's Banana Eater

Mon, Dec. 9, 2019

By Kevin McCauley

David Datunna5W Public Relations is handling New York performance artist David Datuna, who gained global fame Dec. 7 for removing the $120K banana that was duct-taped to a wall at the Art Basel exhibition in Miami and eating it. (3 reader comments)

MSL Alum Smith to Pilot Invariant's PR Push

Fri, Oct. 18, 2019

By Steve Barnes

Stephanie SmithStephanie Smith, who was global client and business development officer at MSL, has landed at Invariant to spearhead the government affairs/PA shop's push into strategic communications. 

Influencer Marketing Assn. Launches

Fri, Sep. 13, 2019

By Steve Barnes

Influencer Marketing AssociationThe Influencer Marketing Association, which includes Weber Shandwick, Unilever, 360PR+, Best Buy and Hunter, has launched as the official trade organization committed to protecting the authenticity and ethics of influencer marketing.

Doing PR About Something Nobody Understands

Tue, Jul. 23, 2019

By Ghislain d'Andlau

Ghislain d'AndlauCommunicating around a topic that no one really understands begs some key questions – what exactly is public relations? When you build a communications strategy, what’s the endgame?

Harold Burson Heads Home to Memphis

Wed, Jul. 17, 2019

By Kevin McCauley

Harold BursonHarold Burson, 98-year-old founding chairman of Burson-Marsteller, will move from New York to Memphis on July 23. (1 reader comment)

PRSA/NY Tackles Seismic Shifts Shaping PR

Mon, Apr. 22, 2019

By Lynn Appelbaum

PRSA-NY's Future of PR discussionTop PR pros analyzed the seismic shifts reshaping the marketing communications business during a panel discussion presented by Public Relations Society of America's New York chapter on April 17 that was held by Makovsky & Co.

Ballard Partners Launches StratComm Biz

Tue, Jan. 15, 2019

By Kevin McCauley

Raj ShahFederal lobbying powerhouse Ballard Partners, which has close ties with the Trump administration, has opened a strategic communications unit led by White House aide who handled PR for Brett Kavanaugh confirmation.

I Was Jack O'Dwyer's First Employee

Mon, Dec. 31, 2018

By Gloria Bohan

Gloria BohanMy life changed forever when my sister, Lucille, met Jack O’Dwyer in 1963. I became a big fan of Jack and his first employee. (1 reader comment)


Review of PR World 2018

Thu, Dec. 27, 2018

By Kevin McCauley

trump2018 was a tumultuous year for PR as Donald Trump once again dominated the media landscape. WPP, Weber Shandwick’s win of IBM, Jamal Khashoggi and a string of major acquisitions did grab PR headlines. The year ended on a sad note with the passing of Jack O’Dwyer. (2 reader comments)

The Worst PR Team Ever Assembled

Fri, Aug. 17, 2018

By Fraser Seitel

Fraser SeitelLet's sort out the White House's PR mess. In order of “PR terribleness,” these are the five worst Trump communications non-professionals. (1 reader comment)

Is Cry for PR Diversity Different This Time?

Wed, Jan. 17, 2018

By Rick Gould

Rick GouldThe latest groundswell for diversity in the U.S. marketing sector seems more genuine and ambitious than previous industry inclusivity efforts. (4 reader comments)

Trump Is Good for U.S. and Business including PR

Mon, Dec. 18, 2017

By Jack O'Dwyer

TrumpEconomic stats, including lowest unemployment since 2000, rising incomes, and a stock market that is setting records, offset negatives of the Trump Administration. (3 reader comments)

CooperKatz Says 'PR' Best Describes the Industry

Fri, Nov. 17, 2017

By Jack O'Dwyer

Anne GreenCooperKatz is committed to the term “PR” as the best descriptor of what its practitioners do, saying that the meaning of the term is evolving. (3 reader comments)

Byoir, PR Media, PR Groups, Destroyed by Ad Culture

Mon, Aug. 7, 2017

By Jack O'Dwyer

Carl Byoir & AssociatesCarl Byoir & Assocs., third largest PR firm that vanished in the maw of WPP, was not the only casualty of a new ad industry-dominated culture. Nine PR media and 16 New York PR groups bit the dust. (1 reader comment)