Himler Remembers Zarem
Mon, Sep. 27, 2021
By Peter Himler
Peter Himler, founder of Flatiron Communications, remembers his first boss, Bobby Zarem.
Start Planning for O'Dwyer's Annual Rankings of PR Firms - Due: Mar. 11 - Ranking Instructions
Start Planning for O'Dwyer's Annual Rankings of PR Firms - Due: Mar. 11 - Ranking Instructions
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Peter Himler, founder of Flatiron Communications, remembers his first boss, Bobby Zarem.
Despite the COVID-19 pandemic’s economic impact on newsrooms, PR and communications professionals generally don’t believe that earning media coverage has gotten any more difficult in the last year, according to a recent report.
Kathy Bloomgarden (Ruder Finn CEO), Peter Finn (Finn Partners CEO) and Amy Binder (RF|Binder CEO) provide their thoughts about their father, David Finn, the PR legend who turned 100 on Aug. 30.
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The Southern Poverty Law Center has appointed Tia Gordon chief communications officer. She had been CCO and head of advocacy for the UN Women organization.
Sard Verbinnen & Co. handles PR for Xponential Fitness, which plans an initial stock offering pegged in the $1.3B range.
There are many hard lessons for the PR business coming out of the Covid-19 pandemic and its devastating effects on employment and the economy, but with the death of George Floyd under the boot of a police officer and the public reaction to it, there is even more for us to know.
There is little doubt that President Trump’s June 1 publicity stunt at St. John’s Church will go down in the PR record books as one of the most ill-advised, dangerous and troubling moments in modern presidential history.
PAN Communications has put together a reference guide with advice on how marketing and PR professionals can navigate the hurdles of the COVID-19 world... Ben Long, founder and CEO of Travaille Executive Search, has died. His firm placed PR and communications people in the DC area... William Mills Agency commissioned a survey by the Harris Poll to find out what effect social distancing was having on consumers’ use of digital banking and digital payments.
"While I was expecting to see a dashing Hans Solo PR type walk through my door, in walked Yoda instead," said Jack Potter, former US postmaster general, in recalling the first time that he met the diminutive and soft-spoken Harold Burson.
The Dwight D. Eisenhower Memorial Commission has hired MWWPR to promote and handle media outreach for the memorial honoring the nation's 34th president that will be dedicated in Washington on May 8, the 75th anniversary of V-E Day.
Countless companies and organizations have used the year 2020 as a thematic anchor for their strategic plans. Yet, with 2020 now upon us, that popular optical allusion will soon no longer be available to global management and marketing teams. Here are some ideas for replacing it.
In 1983, I was an account supervisor in Burson-Marsteller’s Los Angeles office and learned one afternoon that Harold Burson would be visiting the next day. I took him to meet a particularly difficult client with a tough story to tell.
2019 was a year jammed with wall-to-wall breaking news, making it harder for PR firms to chalk up placements for clients. Here are some of the highlights and lowlights covered by O’Dwyer’s in 2019.
5W Public Relations is handling New York performance artist David Datuna, who gained global fame Dec. 7 for removing the $120K banana that was duct-taped to a wall at the Art Basel exhibition in Miami and eating it.
Patti Temple Rocks, who exited Golin after a six-year run last year, is among those profiled in a Wall Street Journal report about ageism in the workplace.
Stephanie Smith, who was global client and business development officer at MSL, has landed at Invariant to spearhead the government affairs/PA shop's push into strategic communications.
The Influencer Marketing Association, which includes Weber Shandwick, Unilever, 360PR+, Best Buy and Hunter, has launched as the official trade organization committed to protecting the authenticity and ethics of influencer marketing.
Communicating around a topic that no one really understands begs some key questions – what exactly is public relations? When you build a communications strategy, what’s the endgame?
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