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As the public relations M&A market continues to percolate with additional transactions, more potential suitors are now eyeing PR firms that can bolster their portfolio and deepen their bench.
Transactions between AT&T and Time Warner, Microsoft and LinkedIn, and 21st Century Fox and Sky accounted for $153.9 billion.
Mergers and acquisitions continue to be a strategy for companies to gain market share, acquire talent and expand offerings. For the decision-makers behind the scenes, however, it’s important to plan an effective communications strategy to guide the organization through planned change.
WordWrite Comms. president and CEO Paul Furiga estimates his agency’s revenue will increase by 25 percent with the acquisition of Jampole Comms.
Prospective PR firm buyers and sellers should find a comfort zone before delving into the specifics of what will hopefully be a fruitful transaction.
There’s no magic formula when it comes to a successful merger of PR companies. All deals arrive with their own risks and financial implications.
Joele Frank, Wilkinson Brimmer Katcher kept pace atop M&A PR advisors in the US through the third quarter, advising 79 transactions so far this year.
Gould+Partners has appointed a London-based senior advisor to facilitate buyer/seller transactions in the UK markets.
Publicly traded industrial auctioneer Ritchie Bros. relied on Sard Verbinnen & Co. for PR support in its $760M acquisition of venture-backed online auctioneer IronPlanet.
Sweden-based private equity group EQT engaged Kekst and Company for PR counsel in its $2.35B acquisition of Press Ganey Holdings, the patient survey administrator for healthcare institutions.
Brunswick Group and FTI Consulting led global M&A PR advisors for the first half of 2016, according to mergermarket.
Several trends are fueling an increase in transactions in the current public relations M&A market.
Joele Frank, Wilkinson Brimmer Katcher led deal PR advisers in the first half of 2016 with 47 transactions, according to The Deal.
InterOil Corp., a publicly traded oil and gas company, has engaged US PR support as it faces competing acquisition bids backed by ExxonMobil and France's Total.
Sitrick & Company and Rubenstein Associates are advising the private equity-backed deal to take Twinkie maker Hostess Brands public on the Nasdaq exchange.
Conyers Park Acquisition Corp., the Greenwich, Conn., blank check company of former Gillette CEO James Kilts eyeing $350M in an IPO, is working with Brunswick Group on the PR front.
Sard Verbinnen & Co. and ICR are advising Revlon's $870M acquisition of Elizabeth Arden.
Stanton PR & Marketing, Brunswick Group and Joele Frank are advising Symantec's $4.65B acquisition of Blue Coat Systems in a deal underscoring the importance of cybersecurity amid high-profile breaches.
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