Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., Aug. 12, 2022 @ 5:15 pm

Category: Marketing CommunicationsReturn to Latest News

Time for Brand Journalism?

Mon, Dec. 7, 2020

By Ronn Torossian

Ronn TorossianBrand journalism provides a solution for brands to remain top of mind with consumers as newsrooms around the country continue to shrink.

eBay's CMO Deering Drives to Ford

Tue, Nov. 24, 2020

By Kevin McCauley

Suzy DeeringSuzy Deering, chief marketing officer at eBay, is joining Ford Motor Co. on Jan. 4 as its global marketing chief.

Univision's Amirshahi Shops at Macy’s

Tue, Nov. 24, 2020

By Steve Barnes

AmirshahiMalek Robert (Bobby) Amirshahi is joining Macy’s on Dec. 7 as senior VP-corporate communications. He is senior VP-corporate communications at Univision.

NPR's Goldthwaite Moves to Nature Conservancy

Thu, Nov. 12, 2020

By Steve Barnes

Meg GoldthwaiteFormer National Public Radio CMO Meg Galloway Goldthwaite is joining The Nature Conservancy as chief marketing and communications officer, effective Nov. 16.

BCW Hires Brand Guru Glazer

Tue, Oct. 20, 2020

By Kevin McCauley

Lauren GlazerBCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.

Reaching Consumers With Paid Newsletters

Mon, Sep. 28, 2020

By Jane Genova

Jane GenovaPaid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value.

Boeing Shoots Down PR Chief

Mon, Jul. 6, 2020

By Kevin McCauley

Niel GolightlyBoeing communications chief Niel Golightly has quit because of an employee complaint about an article that he wrote in 1987 as a Navy pilot questioning the ability of women to serve in combat.

AT&T Vet Becomes Goldman's First CMO

Tue, Jun. 23, 2020

By Kevin McCauley

Fiona CarterGoldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer.

COVID-19 Ad Market Worse Than ’08 Recession

Tue, Mar. 31, 2020

By Jon Gingerich

CovidMost media buyers now believe the COVID-19 pandemic will have an even more damaging effect on U.S. advertising budgets than the 2008 financial crisis.

How Long Will CMOs Have to Deal with COVID-19?

Mon, Mar. 30, 2020

By Ronn Torossian

Ronn TorossianMarketers must devise long-haul strategies for connecting with consumers during the COVID-19 outbreak, keeping in mind that ecommerce will likely become stronger than ever when the pandemic ends.

Marketers Fear Layoffs

Wed, Mar. 18, 2020

By Jon Gingerich

professionalNearly two-thirds of marketing industry professionals believe that the coronavirus crisis will lead to layoffs at their agency, according to a new survey.

Coronavirus’ Impact on Global Ad Market: $20B

Fri, Mar. 13, 2020

By Jon Gingerich

COVID-19The coronavirus (COVID-19) pandemic’s estimated financial impact on the 2020 advertising market stands at about $20.3 billion, according to an updated full-year ad spending forecast by eMarketer.