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Last Updated: Fri., Dec. 8, 2023 @ 4:45 pm

Category: Marketing CommunicationsReturn to Latest News

How Long Will CMOs Have to Deal with COVID-19?

Mon, Mar. 30, 2020

By Ronn Torossian

Ronn TorossianMarketers must devise long-haul strategies for connecting with consumers during the COVID-19 outbreak, keeping in mind that ecommerce will likely become stronger than ever when the pandemic ends.

Marketers Fear Layoffs

Wed, Mar. 18, 2020

By Jon Gingerich

professionalNearly two-thirds of marketing industry professionals believe that the coronavirus crisis will lead to layoffs at their agency, according to a new survey.

Coronavirusí Impact on Global Ad Market: $20B

Fri, Mar. 13, 2020

By Jon Gingerich

COVID-19The coronavirus (COVID-19) pandemic’s estimated financial impact on the 2020 advertising market stands at about $20.3 billion, according to an updated full-year ad spending forecast by eMarketer.

Neuburger Ditches Uber Eats for Lululemon

Thu, Jan. 9, 2020

By Kevin McCauley

Nikki NeubergerLululemon Athletica has named Nikki Neuberger chief brand officer in charge of marketing, communications, creative, sustainability and storytelling initiatives. It’s a new position.

Fairness, Sustainability Defines Alpha Generation

Mon, Dec. 9, 2019

By Jon Gingerich

Hotwire Generation Alpha StudyDespite their young age, members of Generation Alpha—or those born after 2010—are highly conscientious and already maintain strong opinions regarding some of the biggest issues facing the world today, according to a recent Hotwire report.

Web Users Arenít Duped by Native Ads

Mon, Dec. 2, 2019

By Jon Gingerich

native adsInternet users aren’t “tricked” by sponsored content, and recognize native ads as advertising content as opposed to bona fide news, according to recent research.

Social Takes Most Programmatic Ad Spends

Fri, Nov. 29, 2019

By Jon Gingerich

eMarketerAdvertising across social media networks now accounts for more than half of all programmatic digital display ad spending in the U.S., according to new eMarketer estimates.

Online Reviews Influence Purchases Most

Mon, Nov. 11, 2019

By Jon Gingerich

RelevanceOnline customer reviews of brands have the most influential impact on consumers’ purchasing decisions, and mobile continues to gain as a dominating news source, according to the latest Relevance Report released by the USC Annenberg Center for Public Relations.

Shoppers Willing to Divulge Personal Data for a Deal

Wed, Aug. 28, 2019

By Jon Gingerich

online shoppingAmericans don’t mind parting with at least some of their personal data while shopping in brick-and-mortar stores, if it means they’ll get something out of it in return.

Media Coverage Drives Product Awareness, Purchases

Tue, Aug. 6, 2019

By Jon Gingerich

NewsEarned media remains more effective than ads, branded content, influencer recommendations and social media posts in driving product awareness and purchases among U.S. consumers, according to a recent report.

DuPont Unveils Branding Push

Mon, Jun. 17, 2019

By Kevin McCauley

Barbara PandosDuPont is launching a branding campaign tagged “Invent a better n:ow” to position the 217-year-old company as an innovative source of products that transform industries and people’s lives. Effort features dynamic video within live stream that syncs to viewer's time, location.

Uber's Marketing Chief Messina to Exit

Mon, Jun. 10, 2019

By Kevin McCauley

Rebecca MessinaRebecca Messina, Uber's first marketing chief, is stepping down after eight months on the job, following the massive $1B first-quarter red ink tide at the ride-hailing and delivery giant.

Peers, Influencers Key to Millennial Marketing Strategy

Fri, May 3, 2019

By Jon Gingerich

MillennialTwo-thirds of Millennials say they’re more likely to buy a product or service if it’s recommended by a friend online, and are more than 50 percent more likely than older generations to buy something pitched to them by an influencer.