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Last Updated: Tue., Nov. 29, 2022 @ 6:07 pm

Category: Marketing CommunicationsReturn to Latest News

Marketers to Boost Influencer Spending in 2019

Tue, Feb. 5, 2019

By Jon Gingerich

instagrammAn overwhelming majority of marketers find influencer marketing programs effective, and 60 percent say they plan to increase their influencer marketing budgets this year.

What's in Store for PR in 2019?

Mon, Jan. 14, 2019

By Melissa DiGianfilippo

Melissa DiGianfilippoThree trends that public relations professionals can expect to see shaping the industry in the year to come.

Yes, You Still Need Exposure in Third-Party Media

Mon, Jan. 14, 2019

By Jane Genova

Jane GenovaDespite the growth of social networks and digital media platforms without gatekeepers, third-party media are once again playing an important role in delivering messages to the public. This can lead to new opportunities for both established pros and newcomers to the business.

New Year, New PR Game

Fri, Jan. 11, 2019

By Tara Reid

Tara ReidSix resolutions that can help brands to assess their place in the market and chart a course for establishing stronger connections with target audiences in the new year.

Cultural Alignment Key for Brands Aiming at Gen Z

Tue, Dec. 11, 2018

By Gregg L. Witt

Gregg L. WittThere’s a reason why Mountain Dew collaborates with street artists, why Levi’s teams with urban youth on DIY skate spots and why Milk Cosmetics creates product collections with established lifestyle brands. They know deeper connections are crucial to alignment with youth culture.

Consumers Turned Off When Brands Ask Too Many Questions

Mon, Dec. 10, 2018

By Jon Gingerich

ShieldConsumers don’t mind sharing their personal information in exchange for special offers and personalized experiences, but asking too many questions can quickly drive consumers away.

Word of Mouth Drives Black Friday Sales More than Marketing

Fri, Nov. 23, 2018

By Jon Gingerich

Black FridayMore Americans are influenced to shop on Black Friday due to positive endorsements they receive from friends or family members, as opposed to brands’ ad or marketing efforts, according to recent research.

Sponsored Content is Growing, and so is Consumer Confusion

Wed, Oct. 31, 2018

By Jon Gingerich

Relevance ReportThe rising prevalence of sponsored content in marketing campaigns has given pause to at least some communications pros for the potential ethical implications this practice might have, according to a forthcoming report to be released by the USC Annenberg Center for Public Relations.

Micro-Influencers Pick Authenticity Over Profit

Thu, Oct. 18, 2018

By Jon Gingerich

InfluencerA recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.

Multiscreen Viewing Habits Killing TV Adsí Reach

Wed, Oct. 10, 2018

By Jon Gingerich

TV ViewersTV viewers today are increasingly distracted by companion devices and competing screens, which has hurt the medium’s power as a stand-alone advertising channel.

Hall Heads Boston for Weber Shandwick

Thu, Sep. 27, 2018

By Kevin McCauley

Julie HallWeber Shandwick has hired Julie Hall, a veteran of Havas, Schneider and Cone in Boston, to head its outpost in the city.

Adobe Acquires Marketo

Mon, Sep. 24, 2018

By Jon Gingerich

AdobeSoftware giant Adobe has acquired cloud-based B2B marketing platform Marketo for $4.75 billion.

Third-Party Data Dips Out of Favor

Mon, Sep. 10, 2018

By Jon Gingerich

CMO surveyMarketers could reduce their reliance on third-party data in the coming years, according to the latest edition of an annual survey conducted by the Fuqua School of Business at Duke University.

Tannenbaum Returns to Weber Shandwick

Thu, Sep. 6, 2018

By Kevin McCauley

Jill TannenbaumJill Tannenbaum, who did a four-year stint as healthcare director at Weber Shandwick, has returned to the Interpublic unit as chief communications & marketing officer.