Deadline to submit for O'Dwyer's annual PR firm rankings is Fri., Mar. 13 -- View details
| Category: Marketing Communications | Return to Latest News |
A recent survey found that personal email use is increasing in the workforce, and remains the most commonly used method for communicating with colleagues.
66 percent of businesses invest in online ads to reach customers, according to a new survey that gauged marketers’ online advertising habits.
Marketers in 2017 spent $450 million less on print magazine advertising than two years ago, according to numbers released by The MPA, but in a surprise twist, magazines are now engaging a higher percentage of U.S. young adults than Facebook.
The four major trade groups representing the U.S. marketing industry are pushing back against the Trump Administration’s proposal to add a question regarding citizenship to the 2020 Census.
Brenda Tsai, who worked at GE Capital, P&G and Clorox, joins investment giant BNY Mellon as chief marketing officer, a new position.
Millennials make consumer choices that reflect their personal values, and generally expect more than older generations when it comes to a brand’s stance on political and social issues, according to a Morning Consult report.
IHOP to IFLOP. Branding isn’t success because you lit up social media for a week. It is a disciplined process that is usually practiced over years, decades, even centuries, in the case of Guinness Brewery.
A recent marketing campaign for AirAsia is an example of how companies can overcome previous PR fumbles with the right strategy.
Although considered by many a dying strategy, most businesses still rely on email marketing outreach on either a weekly or daily basis, according to a recent survey.
Marketing trade group the Association of National Advertisers has acquired data-driven marketing industry trade giant the Data & Marketing Association.
Why influencer marketing has become one of the best digital marketing strategies available for today’s companies.
Principles, strategies and tactics that can help PR startups cross the chasm where inbound outpaces outbound sales efforts.
Just in-time branding, which relies on a heavy dose of interim PR, helps people and companies manage during periods of transition.
As influencer marketing gains prominence, it's up to PR pros to determine how best to engage the people and organizations that can be supporters as well as detractors.
The most successful organizations are the ones in which marketing and PR programs share strategies and messaging, and coordinate on tactics as they work side-by-side to provide optimum results for a business.
Online influencer programs always carry an element of risk, leading many to rethink whether influencer marketing is the right strategy for their brand.
Having the right people on your leadership team when growing and scaling advertising and PR companies is paramount in today’s constantly-evolving communications industry.
| « Previous | More » |