Marketing Trends That Drive Business Success
Tue, Oct. 9, 2018
By Charles Dearing
Five current marketing trends that any small businesses can use to jumpstart their marketing efforts.
| Category: Marketing Communications | Return to Latest News |
Five current marketing trends that any small businesses can use to jumpstart their marketing efforts.
Weber Shandwick has hired Julie Hall, a veteran of Havas, Schneider and Cone in Boston, to head its outpost in the city.
Software giant Adobe has acquired cloud-based B2B marketing platform Marketo for $4.75 billion.
Nearly half of businesses now spend at least a half-million dollars in digital marketing each year, according to a recent report.
Marketers could reduce their reliance on third-party data in the coming years, according to the latest edition of an annual survey conducted by the Fuqua School of Business at Duke University.
Jill Tannenbaum, who did a four-year stint as healthcare director at Weber Shandwick, has returned to the Interpublic unit as chief communications & marketing officer.
A recent survey found that personal email use is increasing in the workforce, and remains the most commonly used method for communicating with colleagues.
66 percent of businesses invest in online ads to reach customers, according to a new survey that gauged marketers’ online advertising habits.
Marketers in 2017 spent $450 million less on print magazine advertising than two years ago, according to numbers released by The MPA, but in a surprise twist, magazines are now engaging a higher percentage of U.S. young adults than Facebook.
The four major trade groups representing the U.S. marketing industry are pushing back against the Trump Administration’s proposal to add a question regarding citizenship to the 2020 Census.
Brenda Tsai, who worked at GE Capital, P&G and Clorox, joins investment giant BNY Mellon as chief marketing officer, a new position.
Millennials make consumer choices that reflect their personal values, and generally expect more than older generations when it comes to a brand’s stance on political and social issues, according to a Morning Consult report.
IHOP to IFLOP. Branding isn’t success because you lit up social media for a week. It is a disciplined process that is usually practiced over years, decades, even centuries, in the case of Guinness Brewery.
A recent marketing campaign for AirAsia is an example of how companies can overcome previous PR fumbles with the right strategy.
Although considered by many a dying strategy, most businesses still rely on email marketing outreach on either a weekly or daily basis, according to a recent survey.
Marketing trade group the Association of National Advertisers has acquired data-driven marketing industry trade giant the Data & Marketing Association.
Why influencer marketing has become one of the best digital marketing strategies available for today’s companies.
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