How Tech Startups “Flip the Funnel” with PR
Thu, May 24, 2018
By Kevin McLaughlin
Principles, strategies and tactics that can help PR startups cross the chasm where inbound outpaces outbound sales efforts.
| Category: Marketing Communications | Return to Latest News |
Principles, strategies and tactics that can help PR startups cross the chasm where inbound outpaces outbound sales efforts.
Just in-time branding, which relies on a heavy dose of interim PR, helps people and companies manage during periods of transition.
As influencer marketing gains prominence, it's up to PR pros to determine how best to engage the people and organizations that can be supporters as well as detractors.
The most successful organizations are the ones in which marketing and PR programs share strategies and messaging, and coordinate on tactics as they work side-by-side to provide optimum results for a business.
Online influencer programs always carry an element of risk, leading many to rethink whether influencer marketing is the right strategy for their brand.
Having the right people on your leadership team when growing and scaling advertising and PR companies is paramount in today’s constantly-evolving communications industry.
Public relations professionals fall in love with our own jargon, using words like “visibility,” “content,” “reach” and “frequency,” “impressions” and “channels.” It’s no wonder that sometimes C-Suite leaders don’t know what to do with us.
Mystic Seaport kicked off a rebranding campaign May 1 to expand its reach and position as a relevant cultural center that connects Americans to the country's maritime experience.
Mobile ads are slated to outpace TV for the first time, accounting for nearly 34 percent of total U.S. ad spends versus TV's 31.6 percent share, according to eMarketer estimates.
More than 80 percent of respondents said they've abandoned an online form recently and never returned to complete it, according to a recent survey.
Sponsored content will account for 58.3 percent of all digital display ad spending in the U.S. this year, according to an eMarketer report.
Aaron Shapiro, co-founder of Interpublic’s Huge Inc. digital marketing communications shop, is exiting the Brooklyn-based operation in May. Michael Koziol, international president, moves into CEO slot, effective immediately.
About 16 percent of all U.S. Internet users — or nearly 45 million people — will access the web exclusively via a mobile device in 2018, according to a recent eMarketer report.
French/West/Vaughan has scooped up the North Carolina Pork Council to oversee its brand positioning, creative development, media relations, social media and advertising efforts.
Blockchain brings trust to a trust-less environment and is the ideal solution to address the challenges facing digital advertsing.
A recent survey of consumer advertising preferences shows that TV ads remain the most popular, effective and memorable advertising medium among consumers.
Trump Hotels, CNN, Fox News and NBC are among the brands that divide Democrats and Republicans the most, according to a recent study.
Celebrity endorsements remain a valuable opportunity to boost sales, loyalty and inspire consumer confidence, yet some guidelines are needed to determine if the star power of a celebrity partnership is truly right for your brand.
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