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The principles and strategies discussed in “Advancing Higher Education – New Strategies for Fundraising, Philanthropy and Engagement,” are transferable to fundraising and to PR and marketing support in almost any area. (1 reader comment)
PR pro Bill Doescher writes "Dear Folks" book to share lessons learned from his personal life and distinguished career (Dun & Bradstreet CCO, PRSA Foundation president) in communications. (2 reader comments)
Taylor founder Alan Taylor's new book tells the story of how he helped start sports and event PR, and of the athletes he met along the way.
In his new book, "In the Shadow of Statues," New Orleans Mayor Mitch Landrieu sees parallels between the rise of ex-Klansman David Duke in Louisiana politics during the 1990s and Donald Trump. (3 reader comments)
Heroin, which was marketed in 23 countries by Germany's Bayer, was considered extremely respectable. “Much of that respectability was the result of its sober advertising,” wrote Andrew Essex, ex-CEO of creative ad agency powerhouse Droga5, in his new book, "The End of Advertising."
Ofield Dukes, who broke through barriers erected against African-Americans via his political and PR work, is remembered in a book released by PRMuseum Press.
An effective PR crisis manager is like a good basketball point guard who knows the playbook and is blessed with "court vision," writes James Haggerty in his new book, Chief Crisis Officer.
Dr. Mark Zupan’s book, “Inside Job: How Government Insiders Subvert the Public Interest,” analyzes the negative effect of monopolization of power on the supply side of policymaking both in the U.S. and abroad.
In his new book, “Feisty: Chronicles & Confession of an Old PR Warhorse,” former Fleishman-Hillard principle Joe Finnigan gives an up-close look at life at the firm from the 1960s until the sale to Omnicom in 1997. (1 reader comment)
Rene Henry, who covered sports for UPI while still in high school, later taking sports PR posts at two colleges, has recounted his journey through 21 places of employment from 1953 to the present. (2 reader comments)
Bruce Weindruch, founder and CEO of The History Factory, has formalized his workplace philosophy with his new release “Start with The Future and Work Back: A Heritage Management Manifesto.”
Food publicity legend Leo Pearlstein shares inside stories and nostalgic photos of Hollywood in new book.
Journalist Jerry Oppenheimer’s new biography of RFK shreds the image of Camelot and gives the reader an unflinching look at the Kennedy family counter to their crafted public image.
In The Silencing: How the Left is Killing Free Speech [Regnery], USA Today columnist and FOX News Channel commentator Kirsten Powers examines many examples of what she calls the “illiberal left,” those who look to silence debate and impose viewpoints of morality, education, fairness and many other subjects.
Few books written during the 2016 presidential race will shed any real light on the issues and the personalities of the race the way Peter Schweizer's Clinton Cash does.
In Global Muckraking: 100 Years of Investigative Journalism from Around the World, Anya Schiffrin has compiled examples of effective and eye-opening reporting on a variety of topics on nearly every continent.
Retired PR counselor Larry Roth has written The Nazi Account, a novel based on Carl Byoir & Associates’ work for the Hitler government in the 1930s. It led to the Foreign Agents Registration Act.
In "All the Truth is Out," Matt Bai, Yahoo News national political correspondent, revisits Gary Hart scandal. It was a watershed moment for politics and the media and Bai presents it in a clearer focus than most people remember.
No book, conference agenda, white paper or serious discussion about the future of corporate communications in any forum going forward will be complete without a reading of auto PR vet Jason Vines' new tome, What Did Jesus Drive?
In his superbly reported book, Clinton Inc.: The Audacious Rebuilding of a Political Machine [Broadside Books, 2014], Daniel Halper, a reporter with The Weekly Standard, describes the Clinton family’s rehabilitation with the public, their friends and their enemies.
Floyd Abrams, one of the most highly regarded First Amendment attorneys, gives many examples of the conflicts inherent with the guarantee of free speech in his new book, Friend of the Court: On the Front Lines of the First Amendment.
A former Washington Post scribe chronicles his double life as a crime reporter who secretly battled crack addiction in DC in the 1980s and '90s.
"The Last Magazine" novel written by sex, drugs and rock & roll journalist Michael Hastings is a riveting affair that captures the Big Media World just at the beginning of its fall from grace.
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