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Big Advertising may be down for the count, but the power of marketing lives on. That’s the big takeaway from Paul Dyer’s “Friction Fatigue,” a look at what advertising’s downward spiral means for “future-focused brands."
Sabrina Horn, the high-tech PR guru who sold her Horn Group to Finn Partners in 2015, has published “Make It, Don’t Fake It.”
“If Mark David Chapman had social media, he wouldn’t have shot John Lennon—he would have tweeted about him.” That’s a quote from Sandy Petty (aka “Fuse"), the protagonist of Eric Dezenhall’s latest work of fiction, “False Light”.
There’s probably no one more qualified to talk about how properly executed messaging can make a difference in the world than Bill Novelli, who has just written “Good Business: The Talk, Fight, Win Way to Change the World.”
Lawyer Alan Dershowitz publishes 'Guilt by Association: The Challenge of Proving Innocence in the Age of #MeToo' to push back against charges of sexual misconduct lodged by Virginia Giuffre.
The principles and strategies discussed in “Advancing Higher Education – New Strategies for Fundraising, Philanthropy and Engagement,” are transferable to fundraising and to PR and marketing support in almost any area.
PR pro Bill Doescher writes "Dear Folks" book to share lessons learned from his personal life and distinguished career (Dun & Bradstreet CCO, PRSA Foundation president) in communications.
Taylor founder Alan Taylor's new book tells the story of how he helped start sports and event PR, and of the athletes he met along the way.
In his new book, "In the Shadow of Statues," New Orleans Mayor Mitch Landrieu sees parallels between the rise of ex-Klansman David Duke in Louisiana politics during the 1990s and Donald Trump.
Heroin, which was marketed in 23 countries by Germany's Bayer, was considered extremely respectable. “Much of that respectability was the result of its sober advertising,” wrote Andrew Essex, ex-CEO of creative ad agency powerhouse Droga5, in his new book, "The End of Advertising."
Ofield Dukes, who broke through barriers erected against African-Americans via his political and PR work, is remembered in a book released by PRMuseum Press.
An effective PR crisis manager is like a good basketball point guard who knows the playbook and is blessed with "court vision," writes James Haggerty in his new book, Chief Crisis Officer.
Dr. Mark Zupan’s book, “Inside Job: How Government Insiders Subvert the Public Interest,” analyzes the negative effect of monopolization of power on the supply side of policymaking both in the U.S. and abroad.
In his new book, “Feisty: Chronicles & Confession of an Old PR Warhorse,” former Fleishman-Hillard principle Joe Finnigan gives an up-close look at life at the firm from the 1960s until the sale to Omnicom in 1997.
Rene Henry, who covered sports for UPI while still in high school, later taking sports PR posts at two colleges, has recounted his journey through 21 places of employment from 1953 to the present.
Bruce Weindruch, founder and CEO of The History Factory, has formalized his workplace philosophy with his new release “Start with The Future and Work Back: A Heritage Management Manifesto.”
Food publicity legend Leo Pearlstein shares inside stories and nostalgic photos of Hollywood in new book.
Journalist Jerry Oppenheimer’s new biography of RFK shreds the image of Camelot and gives the reader an unflinching look at the Kennedy family counter to their crafted public image.
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