From Insights to Actions: a PR Pro’s Guide to Analytics
Mon, May 10, 2021
By Kayla Rodriguez, Sally Slater
Some of the ways in which analytics and artificial intelligence are transforming today’s communications landscape.
| Category: Data | Return to Latest News |
Some of the ways in which analytics and artificial intelligence are transforming today’s communications landscape.
Edelman has launched a disinformation offering to help clients combat deceptive and false material with fact-based communications.
The PR industry is known and trusted for its gut instinct, but given the wealth of information available today, public relations professionals should begin making decisions based also on analytics and all the facts available.
Facebook today agreed to pay $643K to Britain’s information commissioner’s office, for it's suspected failure to comply with UK data protection principles covering lawful processing of data and security.
More than half of Americans think PR professionals are “very” responsible for the scourge of disinformation in the U.S., and fewer than a third believe that the sector is currently making a worthwhile effort to combat the fake news problem.
FTI Consulting has hired Nick Sharkey, data guru for then-Wisconsin Governor Scott Walker’s bid for the Republican presidential nomination.
The vaccine debate is just one example of how big data can help us get beyond our own perspectives to better understand the world as it really is.
U.S. college students value the protections guaranteed by the First Amendment, but appear divided on whether those protections’ ability to cover more extreme forms of speech should take precedence over efforts to promote a more inclusive society.
The methods frequently used for measuring digital ads don’t take into account a litany of important factors, and could be inadequate for yielding accurate, reliable estimates of a campaign’s impact, according to a recent study.
As personal data is collected, stored, analyzed, sold and mined like never before, PR people need to engage consumers in an open dialogue about how their clients are using and protecting their digital information.
Brent McGoldrick has returned to FTI Consulting as senior managing director in its strategic communications arm.
Apple CEO Tim Cook today warned of the rise of a “data industrial complex” in which deeply personal information online “is being weaponized against us with military efficiency.”
Privacy is no longer a business issue only to be managed by lawyers, it is now a responsibility of corporate communications, too.
Nearly half of U.S. consumers said they’d be willing to sell their personal online information to brands for about $150.
Huawei has cut external affairs chief William Plummer as the $93B electronics giant has struggled to make its mark in the US due to its alleged ties with China's government.
Big data, algorithms and artificial intelligence are driving today's decision-making in PR. But there’s a big difference between data and intelligence, between information and insight.
Jason Meyer, a branding digital communications pro, has returned to APCO Worldwide after a two-year stint at Marriott International.
Federal Communications Commission chair Ajit Pai today moved to kill 'Net Neutrality," which requires broadband service providers to provide all consumers equal access to the web.
Continuing its aggressive acquisition spree, Meltwater has acquired Cosmify, a knowledge discovery platform that employs advanced machine learning technology to analyze corporate data sets.
The Advertising Club of New York and Redbooks will preview martech’s future on August 1 at “ADTHINK 18: The Brightest in MarTech,” sponsored by Davis & Gilbert.
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