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PR News & Commentary

Last Updated: Fri., Feb. 23, 2024 @ 6:00 pm

Category: DataReturn to Latest News

Revenue's Relevance in the Public Relations Plan

Tue, Jul. 6, 2021

By Curtis Zimmerman

Curtis ZimmermanThe communications industry is often so caught up in the role of measurement that it loses sight of arguably the most important component in the measurement mix—the client’s bottom line.

Edelman Targets Disinformation Epidemic

Tue, Feb. 23, 2021

By Kevin McCauley

Jim OLearyEdelman has launched a disinformation offering to help clients combat deceptive and false material with fact-based communications.

The Future of PR Needs to Rely Less on Gut and More on Data

Mon, Jan. 6, 2020

By Ben Chodor

Ben ChodorThe PR industry is known and trusted for its gut instinct, but given the wealth of information available today, public relations professionals should begin making decisions based also on analytics and all the facts available.

Facebook Closes UK Books on Cambridge Analytica Scandal

Wed, Oct. 30, 2019

By Kevin McCauley

Cambridge AnalyticaFacebook today agreed to pay $643K to Britain’s information commissioner’s office, for it's suspected failure to comply with UK data protection principles covering lawful processing of data and security.

Fake News a “Major” Problem in U.S.

Mon, Jul. 8, 2019

By Jon Gingerich

IPRMore than half of Americans think PR professionals are “very” responsible for the scourge of disinformation in the U.S., and fewer than a third believe that the sector is currently making a worthwhile effort to combat the fake news problem.

FTI Adds Scott Walker's Data Guru

Thu, May 30, 2019

By Kevin McCauley

Nick SharkeyFTI Consulting has hired Nick Sharkey, data guru for then-Wisconsin Governor Scott Walker’s bid for the Republican presidential nomination.

Inoculating Against Bubble-Think

Thu, May 16, 2019

By Ken Deutsch, Adam Pawluk

Ken Deutsch and Adam PawlukThe vaccine debate is just one example of how big data can help us get beyond our own perspectives to better understand the world as it really is.

Students Torn Between Free Speech, Inclusivity

Tue, May 14, 2019

By Jon Gingerich

Free Expression on College CampusesU.S. college students value the protections guaranteed by the First Amendment, but appear divided on whether those protections’ ability to cover more extreme forms of speech should take precedence over efforts to promote a more inclusive society.

Study Shines Light on Ad Measurement Shortcomings

Fri, Mar. 8, 2019

By Jon Gingerich

measurementThe methods frequently used for measuring digital ads don’t take into account a litany of important factors, and could be inadequate for yielding accurate, reliable estimates of a campaign’s impact, according to a recent study.

Consumers Are Ready for a Data Dialogue. Are You?

Fri, Jan. 4, 2019

By Melissa Kinch

Melissa KinchAs personal data is collected, stored, analyzed, sold and mined like never before, PR people need to engage consumers in an open dialogue about how their clients are using and protecting their digital information.

Apple CEO Warns of ‘Data Industrial Complex’

Wed, Oct. 24, 2018

By Kevin McCauley

Tim CookApple CEO Tim Cook today warned of the rise of a “data industrial complex” in which deeply personal information online “is being weaponized against us with military efficiency.”

New Laws Make Privacy a Public Matter

Fri, Jul. 13, 2018


John BerardPrivacy is no longer a business issue only to be managed by lawyers, it is now a responsibility of corporate communications, too.

Huawei Scales Back US Push

Tue, Apr. 17, 2018

By Kevin McCauley

William PlummerHuawei has cut external affairs chief William Plummer as the $93B electronics giant has struggled to make its mark in the US due to its alleged ties with China's government.