PR & Marketing Communications News

Last Updated: Fri., Oct. 23, 2020 @ 5:56 pm

Category: DataReturn to Latest News

The Future of PR Needs to Rely Less on Gut and More on Data

Mon, Jan. 6, 2020

By Ben Chodor

Ben ChodorThe PR industry is known and trusted for its gut instinct, but given the wealth of information available today, public relations professionals should begin making decisions based also on analytics and all the facts available. (1 reader comment)

Facebook Closes UK Books on Cambridge Analytica Scandal

Wed, Oct. 30, 2019

By Kevin McCauley

Cambridge AnalyticaFacebook today agreed to pay $643K to Britain’s information commissioner’s office, for it's suspected failure to comply with UK data protection principles covering lawful processing of data and security. (1 reader comment)

Fake News a “Major” Problem in U.S.

Mon, Jul. 8, 2019

By Jon Gingerich

IPRMore than half of Americans think PR professionals are “very” responsible for the scourge of disinformation in the U.S., and fewer than a third believe that the sector is currently making a worthwhile effort to combat the fake news problem. (1 reader comment)

FTI Adds Scott Walker's Data Guru

Thu, May 30, 2019

By Kevin McCauley

Nick SharkeyFTI Consulting has hired Nick Sharkey, data guru for then-Wisconsin Governor Scott Walker’s bid for the Republican presidential nomination.

Inoculating Against Bubble-Think

Thu, May 16, 2019

By Ken Deutsch and Adam Pawluk

Ken Deutsch and Adam PawlukThe vaccine debate is just one example of how big data can help us get beyond our own perspectives to better understand the world as it really is.

Students Torn Between Free Speech, Inclusivity

Tue, May 14, 2019

By Jon Gingerich

Free Expression on College CampusesU.S. college students value the protections guaranteed by the First Amendment, but appear divided on whether those protections’ ability to cover more extreme forms of speech should take precedence over efforts to promote a more inclusive society.

Study Shines Light on Ad Measurement Shortcomings

Fri, Mar. 8, 2019

By Jon Gingerich

measurementThe methods frequently used for measuring digital ads don’t take into account a litany of important factors, and could be inadequate for yielding accurate, reliable estimates of a campaign’s impact, according to a recent study.

Consumers Are Ready for a Data Dialogue. Are You?

Fri, Jan. 4, 2019

By Melissa Kinch

Melissa KinchAs personal data is collected, stored, analyzed, sold and mined like never before, PR people need to engage consumers in an open dialogue about how their clients are using and protecting their digital information. (2 reader comments)

Apple CEO Warns of ‘Data Industrial Complex’

Wed, Oct. 24, 2018

By Kevin McCauley

Tim CookApple CEO Tim Cook today warned of the rise of a “data industrial complex” in which deeply personal information online “is being weaponized against us with military efficiency.”

New Laws Make Privacy a Public Matter

Fri, Jul. 13, 2018

By John Berard

John BerardPrivacy is no longer a business issue only to be managed by lawyers, it is now a responsibility of corporate communications, too.

Huawei Scales Back US Push

Tue, Apr. 17, 2018

By Kevin McCauley

William PlummerHuawei has cut external affairs chief William Plummer as the $93B electronics giant has struggled to make its mark in the US due to its alleged ties with China's government. (4 reader comments)

Thanks for Asking

Mon, Mar. 19, 2018

By Paul Oestreicher

Paul OestreicherBig data, algorithms and artificial intelligence are driving today's decision-making in PR.  But there’s a big difference between data and intelligence, between information and insight.

Digital Guru Meyer Rejoins APCO

Wed, Dec. 6, 2017

By Kevin McCauley

Jason MeyerJason Meyer, a branding digital communications pro, has returned to APCO Worldwide after a two-year stint at Marriott International.

FCC Moves to Kill 'Net Neutrality'

Tue, Nov. 21, 2017

By Steve Barnes

Ajit PaiFederal Communications Commission chair Ajit Pai today moved to kill 'Net Neutrality," which requires broadband service providers to provide all consumers equal access to the web. (1 reader comment)

Meltwater Stays Hot on Acquisition Trail

Tue, Aug. 22, 2017

By Steve Barnes

MeltwaterContinuing its aggressive acquisition spree, Meltwater has acquired Cosmify, a knowledge discovery platform that employs advanced machine learning technology to analyze corporate data sets.

Davis & Gilbert Jumps into Martech 'Shark Tank'

Tue, Jul. 18, 2017

By Steve Barnes

ADTHINK 18: The Brightest in MarTechThe Advertising Club of New York and Redbooks will preview martech’s future on August 1 at “ADTHINK 18: The Brightest in MarTech,” sponsored by Davis & Gilbert.

Cision Kicks Off NYSE Trading

Fri, Jun. 30, 2017

By Steve Barnes

Kevin AkeroydCision LTD began trading on the New York Stock Exchange today under the CISN symbol, following the completion of its merger with Capitol Acquisition III, a publicly traded investment vehicle.

Balance Digital and TV Ad Spend, Says Study

Fri, Mar. 17, 2017

By Editorial Staff

Standard Media IndexData gathered by Standard Media Index and Bill Harvey Consulting finds the majority of advertisers who decreased advertising spend in TV, to fuel digital, ending up losing sales share.

Global Strategy Group Unveils Analytics Practice

Tue, Jul. 12, 2016

By Editorial Staff

Emily NormanGlobal Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.

Pew: Whites Christians No Longer a U.S. Majority

Wed, Nov. 25, 2015

By Matthew Schwartz

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

The Disruptor: How Big Data Makes PR More Human

Mon, Nov. 23, 2015

By Lynn Fox

Lynn FoxIt seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter.