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Mon, Mar. 19, 2018
By Paul Oestreicher
Big data, algorithms and artificial intelligence are driving today's decision-making in PR. But there’s a big difference between data and intelligence, between information and insight.
| Category: Data | Return to Latest News |
Big data, algorithms and artificial intelligence are driving today's decision-making in PR. But there’s a big difference between data and intelligence, between information and insight.
Jason Meyer, a branding digital communications pro, has returned to APCO Worldwide after a two-year stint at Marriott International.
Federal Communications Commission chair Ajit Pai today moved to kill 'Net Neutrality," which requires broadband service providers to provide all consumers equal access to the web.
Continuing its aggressive acquisition spree, Meltwater has acquired Cosmify, a knowledge discovery platform that employs advanced machine learning technology to analyze corporate data sets.
The Advertising Club of New York and Redbooks will preview martech’s future on August 1 at “ADTHINK 18: The Brightest in MarTech,” sponsored by Davis & Gilbert.
Cision LTD began trading on the New York Stock Exchange today under the CISN symbol, following the completion of its merger with Capitol Acquisition III, a publicly traded investment vehicle.
Data gathered by Standard Media Index and Bill Harvey Consulting finds the majority of advertisers who decreased advertising spend in TV, to fuel digital, ending up losing sales share.
Global Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.
The trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.
It seems counterintuitive to turn to data to find human connection, but the evidence is abundant. It’s because of data that your smartphone and your apps are able to understand and anticipate your needs before you articulate them—and they are just getting smarter.
As a growing number of companies adopt the 'brand as publisher' model, PR managers and communicators need to know which media channels most resonate with their audiences.
Unlike marketing, PR is still in transition to becoming a more data-driven function and ultimately requires a different approach when using metrics.
FleishmanHillard and its Washington-based Vox Global unit have formed a practice focused on privacy and cybersecurity amid a spate of high-profile hackings and data leaks.
Qorvis/MSLGroup has farmed out a chuck of digital work for Saudi Arabia to Targeted Victory, the Republican consulting firm in Alexandria, Va.
The Direct Marketing Association has blasted a "60 Minutes" report aired March 9 about data brokers "collecting, analyzing and packaging some of our most sensitive personal information and selling it as a commodity."
FleishmanHillard has brought in a Coca-Cola Co. exec to lead research, analytics and data for the firm.
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