DDC Plucks Plunkett for Digital Work
Fri, Dec. 1, 2017
By Kevin McCauley
Jacqueline Plunkett, who did a five-year stint at Google, has joined DDC Public Affairs as senior VP for digital strategy.
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Jacqueline Plunkett, who did a five-year stint at Google, has joined DDC Public Affairs as senior VP for digital strategy.
Digital content doesn’t have to suffer simply because best practices tell us it should be short and easily digestible. Long form thought leadership is often the best fit — if you can spare the time.
A mob armed with cellphones could be the best ally of a PR campaign, said APCO president Evan Kraus at the Institute of PR’s research symposium held Nov. 29 in New York.
The Publicity Club of New York will host a Nov. 21 luncheon featuring news people who cover the parenting and children’s beats.
College students are clueless when it comes understanding First Amendment protections, according to a survey conducted by the liberal-leaning Brookings Institution.
Brian Lesser, North American CEO of WPP's GroupM media buying shop, is joining AT&T to lead a new advertising and analytics unit.
Netflix, which has spent heavily for its own programming, has hired Glover Park Group to build awareness of its original content on Capitol Hill.
Echo chambers crimp creative inspiration, according to research released by Ketchum to generate buzz at the Cannes Lions International Festival of Creativity.
Many firms are discovering that the law of diminishing returns is beginning to apply to their traditional marketing activities. Social media marketing agencies will tell you that it’s time for a new approach: content marketing.
While Americans ages 18-29 are more likely to employ ad blockers than any other age group, a study shows that more members of this demographic also understand the effect this technology has on content creators.
Most online media have left the responsibility of FTC compliance regarding native advertising on the shoulders of brands, according to a new survey of online media professionals.
Weber Shandwick has expanded brand-publishing platform Mediaco in a bid to evolve its approach and operating model in today's media environment.
Ruder Finn has unveiled Bloom Tech, a new specialist integrated communications offering that's being billed as one of the PR industry’s first “transmedia" agencies.
Google has unveiled a plan to make ads, graphics and content run faster on the mobile web, with the introduction of a new open source initiative.
WPP is launching a native advertising shop called Truffle Pig in conjunction with venture partners Snapchat and the Daily Mail.
For a PR speechwriter, not only are worn-out expressions like “the greatest thing since sliced bread” or “dumb as dirt” or “pleased as punch” verboten, but so, too, should be all the more mundane phrases that are displeasing to the ear.
Though many businesses will continue to rely on outside support for content creation, the ability to combine earned and paid media will become a key differentiator among agencies. The time for PR agencies to evolve is now.
Think you can use that TV news clip in your video, or just a few seconds of that web footage? Think you can use that stock image? Better think again.
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