| Category: CSR - Corporate Social Responsibility | Return to Latest News |
Netflix has hired Verna Myers for the new post of VP-inclusion strategy in the aftermath of the June firing of communications chief Jonathan Friedland due to his use of the N-word during meetings.
Examples of social campaigns that offered big PR benefits to brands that supported a cause.
CSR initiatives forge deeper bonds with consumers and can markedly impact a company's bottom line, according to a recent study.
Institutional investors seek meeting with new Chevron chief Michael Wirth to discuss risks connected to long-standing legal battle over pollution in Ecuador, human rights situation in Nigeria/Burma and climate change. (5 reader comments)
Age discrimination hurts every aspect of business. Taking on ageism, by both employees and employers, could become as influential as #MeToo. The tipping point could be push-back by young workers as they see age bias sucking the soul out of their parents and superiors at work. No fools, they get it that they could be next. (2 reader comments)
Porter Novelli is supporting the launch of the International Rescue Committee’s “Displaced” podcast series, which shines a light on the global refugee crisis.
Americans love it when companies take stances on social or political issues, but brands that throw their hat into the political ring run as much of a risk alienating consumers as they do increasing engagement, according to a recent survey. (1 reader comment)
A new report from APCO Worldwide suggests that companies and c-suite leaders should rethink their current approach to corporate advocacy.
A trio of communications strategists from political consulting firm GMMB have launched a new venture, a social impact agency titled Mighty Good.
SKDKnickerbocker, which is working with the Time’s Up Legal Defense Fund to represent victims of sexual misconduct, including assault, harassment and abuse, is looking for a network of PR firm partners.
Global Strategy Group has opened a Seattle office under the leadership of Josh Chaitin to hub its corporate social responsibility operations.
Progressive PR shop Fenton has launched a new corporate and brand practice titled ACTIO.
A recent study shows that cause-related campaigns featuring online influencers are more likely to inspire people to dedicate their time and resources to the cause being promoted. (1 reader comment)
Consumers are divided on whether companies that develop CSR programs do so because they believe it’s the right thing to do, or if they’re interested only in boosting stakeholder value. (1 reader comment)
G&S Business Communications is sponsoring the “Global Street Fight” conference June 12 to explore the rapid changes in traditional media and best ways companies can incorporate fiscal and social responsibility disciplines into their business practices.
Hill+Knowlton Stategies received the 2017 Work-Life Seal of Distinction for offering programs that enable work-life balance for employees, specifically its paid parental leave policy.
Founder Joseph Benjamin believes a focus on social causes and sustainability is key to reaching out to millennials.
DKC PR has created a new division dedicated to providing pro bono PR and digital support to non-profit, charitable, humanitarian and educational groups.
Reed Public Relations has launched a new division dedicated to cause marketing.
Millennials and Gen Z, the two generations that will constitute the majority of your employees, customers and investors, care about charitable giving, the environment and corporate citizenship.
W. Allen Shapard, expert in helping clients increase global awareness, joins APCO to expand corporate responsibility and social impact services.
Henk Campher, a sustainability and CSR pro, has left an executive VP slot at Allison+Partners to be a managing director at Fenton in San Francisco.
FleishmanHillard has made a commitment to offer $5 million in pro bono services in celebration of its 70th anniversary this year.
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