PR & Marketing Communications News

Last Updated: Fri., Jul. 10, 2020 @ 5:30 pm

Category: CSR - Corporate Social ResponsibilityReturn to Latest News

Environmentalists Score Lobbying Victory at Chevron

Thu, May 28, 2020

By Kevin McCauley

ChevronEnvironmentalists scored a major victory at Chevron's annual meeting as shareholders supported a resolution to determine if the oil company's lobbying aligns with the Paris Climate Agreement's goal of reducing greenhouse gas emissions to combat global warming.

Wells Fargo Banks on Hurst for CSR

Mon, May 18, 2020

By Kevin McCauley

Nate HurstHP's Nate Hurst will join Wells Fargo & Co. on June 1 to direct its newly combined corporate responsibility, philanthropy, community relations and sustainability organization.

Communicators Grapple with Activism’s Growing Influence

Tue, Apr. 21, 2020

By Jon Gingerich

teaserA majority of public relations professionals think activists are becoming more influential every year, but relatively few believe their organizations are especially prepared to respond to an activist attack.

Consumers Support Cause-Driven Companies

Thu, Jan. 23, 2020

By Jon Gingerich

DiversityA growing percentage of consumers today are paying attention to companies’ stances on social, environmental and political issues, according to a new report.

Citibank Finds Purpose

Fri, Jan. 17, 2020

By Kevin McCauley

CitiCitibank today unveiled a $150M fund to invest in "double bottom line" companies commited to issues such as workforce development and sustainabilty. The Citi Impact Fund is the largest such fund launched by a bank using its own money. (1 reader comment)

Black Professionals Say Bias Limits Advancement

Thu, Dec. 19, 2019

By Steve Barnes

CTINearly one in five black professionals feel that someone of their race/ethnicity would never achieve a top job at their companies, according to a study conducted by the Center for Talent Innovation. (2 reader comments)

Brodeur Hires Beaudoin for Purpose Push

Thu, Nov. 7, 2019

By Kevin McCauley

Scott BeaudoinScott Beaudoin, a veteran of global brand building and purpose-led communications, is the head of Brodeur Partners’ new global social purpose & sustainability practice.

Teneo Readies Live Aid II

Fri, Sep. 20, 2019

By Kevin McCauley

Global CitizenTeneo has teamed with Global Citizen to plan a 10-hour global media event slated for Sept. 26, 2020, to raise money to end extreme poverty and put the world on track to tackle climate change. (1 reader comment)

Business Roundtable Goes All-In on CSR

Mon, Aug. 19, 2019

By Kevin McCauley

Jamie DimonBusiness Roundtable today revised its “statement of purpose” to say companies exist to benefit customers, employees, suppliers and communities, not just stockholders.

Consumers Care More About Issues Than Products

Mon, Aug. 19, 2019

By Jon Gingerich

Authenticity GapLess than half of global consumers’ perceptions of a company are shaped by the benefits of its products and services. According to a recent study, the majority of those perceptions are shaped by how management behaves and how that company impacts society. (1 reader comment)

Purpose Drives Emotional Connection to Brands

Mon, Jun. 10, 2019

By Jon Gingerich

biometrics studyA first-of-its-kind national study utilizing biometrics research technology discovered how communicating with purpose can build relationships and drive stronger emotional connections between consumers and brands.

Silence Best Policy for Brands on Social Issues

Wed, Apr. 3, 2019

By Jon Gingerich

CSRA recent study suggests that consumers are less likely to boycott companies that remain silent on social or political issues than they are to stop supporting companies that take a stance on issues with which they disagree.

CSR Influences Consumer Behavior More Than Price

Mon, Jan. 7, 2019

By Jon Gingerich

NikeFewer people now believe that price counts as a more important company attribute than environmentally-friendly practices, social responsibility or giving back to the community, according to a new report.

Omnicom Supports Disability Rights Group

Wed, Dec. 19, 2018

By Steve Barnes

ValuableOmnicom is teaming up with Virgin Media in a partnership with #valuable, a campaign working to ensure businesses recognize the value of the one billion people around the world living with a disability.

Employee Activism: A Rising Challenge for Big Brands

Fri, Nov. 2, 2018

By Amy Binder

Amy BinderThe high-profile walkout of Google employees is just a harbinger of an increased round of employee activism, according to the following blog that CEO Amy Binder posted on the RFBinder site. (1 reader comment)

Consumers Demand Corporate Stance on Issues

Fri, Oct. 5, 2018

By Jon Gingerich

TeaserNearly half of consumers are less likely to purchase from a company that behaves in a way that conflicts with their personal values, according to an October FleishmanHillard study.

Netflix Hires ‘Inclusion’ Exec After Racial Flap

Wed, Aug. 29, 2018

By Kevin McCauley

Verna MyersNetflix has hired Verna Myers for the new post of VP-inclusion strategy in the aftermath of the June firing of communications chief Jonathan Friedland due to his use of the N-word during meetings.

Institutional Investors Pressure New Chevron Chief

Wed, May 2, 2018

By Kevin McCauley

Michael WirthInstitutional investors seek meeting with new Chevron chief Michael Wirth to discuss risks connected to long-standing legal battle over pollution in Ecuador, human rights situation in Nigeria/Burma and climate change. (5 reader comments)

Ageism Bites - Both Workers and Businesses

Mon, Apr. 16, 2018

By Jane Genova

Jane GenovaAge discrimination hurts every aspect of business. Taking on ageism, by both employees and employers, could become as influential as #MeToo. The tipping point could be push-back by young workers as they see age bias sucking the soul out of their parents and superiors at work. No fools, they get it that they could be next. (2 reader comments)