Climate Change Becomes Top Issue Facing Corporate Brands
Fri, Jan. 24, 2020
By Jon Gingerich
Climate change now leads as the single greatest issue facing corporate brands today, according to an annual analysis by strategy firm High Lantern Group.
| Category: CSR - Corporate Social Responsibility | Return to Latest News |
Climate change now leads as the single greatest issue facing corporate brands today, according to an annual analysis by strategy firm High Lantern Group.
A growing percentage of consumers today are paying attention to companies’ stances on social, environmental and political issues, according to a new report.
Citibank today unveiled a $150M fund to invest in "double bottom line" companies commited to issues such as workforce development and sustainabilty. The Citi Impact Fund is the largest such fund launched by a bank using its own money. (1 reader comment)
Nearly one in five black professionals feel that someone of their race/ethnicity would never achieve a top job at their companies, according to a study conducted by the Center for Talent Innovation. (2 reader comments)
Scott Beaudoin, a veteran of global brand building and purpose-led communications, is the head of Brodeur Partners’ new global social purpose & sustainability practice.
Teneo has teamed with Global Citizen to plan a 10-hour global media event slated for Sept. 26, 2020, to raise money to end extreme poverty and put the world on track to tackle climate change. (1 reader comment)
Business Roundtable today revised its “statement of purpose” to say companies exist to benefit customers, employees, suppliers and communities, not just stockholders.
Less than half of global consumers’ perceptions of a company are shaped by the benefits of its products and services. According to a recent study, the majority of those perceptions are shaped by how management behaves and how that company impacts society. (1 reader comment)
A first-of-its-kind national study utilizing biometrics research technology discovered how communicating with purpose can build relationships and drive stronger emotional connections between consumers and brands.
A recent study suggests that consumers are less likely to boycott companies that remain silent on social or political issues than they are to stop supporting companies that take a stance on issues with which they disagree.
Qorvis Communications is working with nonprofit Food Rescue Hero on its push to distribute surplus food in cities where people are hungry.
Fewer people now believe that price counts as a more important company attribute than environmentally-friendly practices, social responsibility or giving back to the community, according to a new report.
Omnicom is teaming up with Virgin Media in a partnership with #valuable, a campaign working to ensure businesses recognize the value of the one billion people around the world living with a disability.
The high-profile walkout of Google employees is just a harbinger of an increased round of employee activism, according to the following blog that CEO Amy Binder posted on the RFBinder site. (1 reader comment)
Nearly half of consumers are less likely to purchase from a company that behaves in a way that conflicts with their personal values, according to an October FleishmanHillard study.
Netflix has hired Verna Myers for the new post of VP-inclusion strategy in the aftermath of the June firing of communications chief Jonathan Friedland due to his use of the N-word during meetings.
Examples of social campaigns that offered big PR benefits to brands that supported a cause.
CSR initiatives forge deeper bonds with consumers and can markedly impact a company's bottom line, according to a recent study.
Institutional investors seek meeting with new Chevron chief Michael Wirth to discuss risks connected to long-standing legal battle over pollution in Ecuador, human rights situation in Nigeria/Burma and climate change. (5 reader comments)
Age discrimination hurts every aspect of business. Taking on ageism, by both employees and employers, could become as influential as #MeToo. The tipping point could be push-back by young workers as they see age bias sucking the soul out of their parents and superiors at work. No fools, they get it that they could be next. (2 reader comments)
Porter Novelli is supporting the launch of the International Rescue Committee’s “Displaced” podcast series, which shines a light on the global refugee crisis.
Americans love it when companies take stances on social or political issues, but brands that throw their hat into the political ring run as much of a risk alienating consumers as they do increasing engagement, according to a recent survey. (1 reader comment)
A new report from APCO Worldwide suggests that companies and c-suite leaders should rethink their current approach to corporate advocacy.
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