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PR News & Commentary

Last Updated: Tue., Feb. 7, 2023 @ 12:33 pm

Category: CSR - Corporate Social ResponsibilityReturn to Latest News

Issue Advocacy Response Critical Challenge for C-Suite

Tue, Sep. 13, 2022

By Jon Gingerich

Padilla's “The Changing Face of Leadership CommunicationsThe role of social-issue advocacy has been more responsible for changing business leaders’ approaches to communications than any other factor in the last two years, according to a three-part research study conducted by Padilla.

Corporate Activism: Look Before You Leap

Fri, Jun. 10, 2022

By Nick Kalm

Nick The risks of corporate activism seem to be on the back burner these days, but here are a few reasons why companies entering that realm need to proceed with caution.

PR Pros Brace for Continued Activism Challenges

Tue, Apr. 5, 2022

By Jon Gingerich

Future of Corporate ActivismA climate of political divisiveness has PR strategists more focused than ever on the practice of communicating with purpose, according to USC Annenberg Center for Public Relations’ latest Global Communications Report.


Should Brands Comment on Big Social Movements?

Mon, Jan. 17, 2022

By Kate Hartley

Kate HartleyOrganizations are increasingly expected to take a stand on social and political issues. Whatever the motivation, the fact remains that brands can make significant and positive contributions to society—as their actions and track record are in alignment.


Pruís OíSullivan Checks in at Citi

Wed, Jan. 12, 2022

By Kevin McCauley

Caitrin O'SullivanCaitrin O’Sullivan, who was director of global communications for corporate social responsibility initiatives at Prudential Financial, has moved to Citibank.

Teneoís McMillan Moves to FTI Consulting

Tue, Jan. 11, 2022

By Kevin McCauley

Graham McMillanGraham McMillan has moved to FTI Consulting’s strategic communications arm as a senior advisor after a six-year stint at Teneo.

Americans Skeptical of Socially Responsible Brands

Thu, Oct. 28, 2021

By Jon Gingerich

headerAmericans want companies to practice empathy but remain skeptical of brands’ motives when they take a public stance on social or political issues, according to a recent survey.


SKDK Highlights Impact of Child Tax Credit

Wed, Sep. 29, 2021

By Kevin McCauley

RockefellerThe Rockefeller Foundation has hired SKDKnickerbocker for a communications campaign to educate the public about the impact of the expanded Child Tax Credit that was part of president Joe Biden’s American Rescue Plan.

Consumers Prefer Quality Products Over Purpose

Mon, Sep. 20, 2021

By Jon Gingerich

contentAccording to a study, consumers’ buying decisions are less influenced by a company’s mission and values and remain primarily driven by the product or service that company provides, suggesting that purpose, for all its perceived importance in marketing today, has its limits.


Finn Partners Picks Up Body Shop

Tue, Jun. 15, 2021

By Kevin McCauley

Body ShopFinn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.

Communication in the Age of Corporate Activism

Tue, May 18, 2021

By Peter V. Stanton

Peter V. StantonCompanies are now expected to go beyond social responsibility and into social activism, but a challenge arises surrounding when and how to communicate an organization’s values. (1 comment).


Precision Strategies' Williams Moves to Patagonia

Mon, Feb. 1, 2021

By Kevin McCauley

Eric WilliamsEric Hollister Williams, managing principal at Precision Strategies, has joined Patagonia, the outdoor apparel company with a long record of social responsibility and environmental activism.

PR Firms Pledge to Boost LIfe in Chicago

Fri, Oct. 16, 2020

By Steve Barnes

ChicagoEdelman, Ogilvy, Current Global, MSL, Havas, and Flowers Communications Group are part of "By Chicago. For Chicago" campaign to donate one percent of staff hours to groups working to improve life in the Windy City.

Aussie Foundation Enlists Edelman

Tue, Oct. 6, 2020

By Kevin McCauley

MinderooEdelman to pitch Australia's Minderoo Foundation and its initiatives to highlight prevalence of modern slavery of women and girls and its effort to promote healthy oceans.

SKDKnick Powers NAACPís Voting Drive

Mon, Sep. 21, 2020

By Kevin McCauley

NAACPSKDKnickerbocker is handling the NAACP’s “Power of 5—Community Voter Outreach Program” to distribute informational materials on voting in areas with high concentrations of Black people.

COVID-19 Drives Purpose

Tue, Aug. 25, 2020

By Kevin McCauley

Bill Thomas"COVID-19 has prompted CEOs to meaningfully re-consider purpose as a key driver of corporate success, both today and in the future,” says Bill Thomas, global CEO of KPMG International.