| Category: CSR - Corporate Social Responsibility | Return to Latest News |
Edelman, Ogilvy, Current Global, MSL, Havas, and Flowers Communications Group are part of "By Chicago. For Chicago" campaign to donate one percent of staff hours to groups working to improve life in the Windy City. (2 reader comments)
Edelman to pitch Australia's Minderoo Foundation and its initiatives to highlight prevalence of modern slavery of women and girls and its effort to promote healthy oceans.
SKDKnickerbocker is handling the NAACP’s “Power of 5—Community Voter Outreach Program” to distribute informational materials on voting in areas with high concentrations of Black people.
"COVID-19 has prompted CEOs to meaningfully re-consider purpose as a key driver of corporate success, both today and in the future,” says Bill Thomas, global CEO of KPMG International.
BerlinRosen has recruited Kiara Pesante Haughton, communications director at the Civil Rights Corps, for the senior VP of issue advocacy slot.
Verizon has jumped on the stakeholder capitalism bandwagon via its "Citizen Verizon" responsible business plan based on the tenets of climate protection, human prosperity and digital inclusion.
Environmentalists scored a major victory at Chevron's annual meeting as shareholders supported a resolution to determine if the oil company's lobbying aligns with the Paris Climate Agreement's goal of reducing greenhouse gas emissions to combat global warming.
HP's Nate Hurst will join Wells Fargo & Co. on June 1 to direct its newly combined corporate responsibility, philanthropy, community relations and sustainability organization.
A majority of public relations professionals think activists are becoming more influential every year, but relatively few believe their organizations are especially prepared to respond to an activist attack.
Climate change now leads as the single greatest issue facing corporate brands today, according to an annual analysis by strategy firm High Lantern Group.
A growing percentage of consumers today are paying attention to companies’ stances on social, environmental and political issues, according to a new report.
Citibank today unveiled a $150M fund to invest in "double bottom line" companies commited to issues such as workforce development and sustainabilty. The Citi Impact Fund is the largest such fund launched by a bank using its own money. (1 reader comment)
Nearly one in five black professionals feel that someone of their race/ethnicity would never achieve a top job at their companies, according to a study conducted by the Center for Talent Innovation. (2 reader comments)
Scott Beaudoin, a veteran of global brand building and purpose-led communications, is the head of Brodeur Partners’ new global social purpose & sustainability practice.
Teneo has teamed with Global Citizen to plan a 10-hour global media event slated for Sept. 26, 2020, to raise money to end extreme poverty and put the world on track to tackle climate change. (1 reader comment)
Business Roundtable today revised its “statement of purpose” to say companies exist to benefit customers, employees, suppliers and communities, not just stockholders.
Less than half of global consumers’ perceptions of a company are shaped by the benefits of its products and services. According to a recent study, the majority of those perceptions are shaped by how management behaves and how that company impacts society. (1 reader comment)
A first-of-its-kind national study utilizing biometrics research technology discovered how communicating with purpose can build relationships and drive stronger emotional connections between consumers and brands.
A recent study suggests that consumers are less likely to boycott companies that remain silent on social or political issues than they are to stop supporting companies that take a stance on issues with which they disagree.
Qorvis Communications is working with nonprofit Food Rescue Hero on its push to distribute surplus food in cities where people are hungry.
Fewer people now believe that price counts as a more important company attribute than environmentally-friendly practices, social responsibility or giving back to the community, according to a new report.
Omnicom is teaming up with Virgin Media in a partnership with #valuable, a campaign working to ensure businesses recognize the value of the one billion people around the world living with a disability.
The high-profile walkout of Google employees is just a harbinger of an increased round of employee activism, according to the following blog that CEO Amy Binder posted on the RFBinder site. (1 reader comment)
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