PR News & Commentary

Last Updated: Tue., Sep. 21, 2021 @ 5:02 pm

Category: CSR - Corporate Social ResponsibilityReturn to Latest News

Consumers Prefer Quality Products Over Purpose

Mon, Sep. 20, 2021

By Jon Gingerich

contentAccording to a study, consumers’ buying decisions are less influenced by a company’s mission and values and remain primarily driven by the product or service that company provides, suggesting that purpose, for all its perceived importance in marketing today, has its limits.

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Finn Partners Picks Up Body Shop

Tue, Jun. 15, 2021

By Kevin McCauley

Body ShopFinn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.

Communication in the Age of Corporate Activism

Tue, May 18, 2021

By Peter V. Stanton

Peter V. StantonCompanies are now expected to go beyond social responsibility and into social activism, but a challenge arises surrounding when and how to communicate an organization’s values. (1 comment).

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Precision Strategies' Williams Moves to Patagonia

Mon, Feb. 1, 2021

By Kevin McCauley

Eric WilliamsEric Hollister Williams, managing principal at Precision Strategies, has joined Patagonia, the outdoor apparel company with a long record of social responsibility and environmental activism.

PR Firms Pledge to Boost LIfe in Chicago

Fri, Oct. 16, 2020

By Steve Barnes

ChicagoEdelman, Ogilvy, Current Global, MSL, Havas, and Flowers Communications Group are part of "By Chicago. For Chicago" campaign to donate one percent of staff hours to groups working to improve life in the Windy City.

Aussie Foundation Enlists Edelman

Tue, Oct. 6, 2020

By Kevin McCauley

MinderooEdelman to pitch Australia's Minderoo Foundation and its initiatives to highlight prevalence of modern slavery of women and girls and its effort to promote healthy oceans.

SKDKnick Powers NAACPís Voting Drive

Mon, Sep. 21, 2020

By Kevin McCauley

NAACPSKDKnickerbocker is handling the NAACP’s “Power of 5—Community Voter Outreach Program” to distribute informational materials on voting in areas with high concentrations of Black people.

COVID-19 Drives Purpose

Tue, Aug. 25, 2020

By Kevin McCauley

Bill Thomas"COVID-19 has prompted CEOs to meaningfully re-consider purpose as a key driver of corporate success, both today and in the future,” says Bill Thomas, global CEO of KPMG International.

Verizon Jumps on Stakeholder Capitalism Bandwagon

Wed, Jul. 15, 2020

By Kevin McCauley

VerizonVerizon has jumped on the stakeholder capitalism bandwagon via its "Citizen Verizon" responsible business plan based on the tenets of climate protection, human prosperity and digital inclusion.

Environmentalists Score Lobbying Victory at Chevron

Thu, May 28, 2020

By Kevin McCauley

ChevronEnvironmentalists scored a major victory at Chevron's annual meeting as shareholders supported a resolution to determine if the oil company's lobbying aligns with the Paris Climate Agreement's goal of reducing greenhouse gas emissions to combat global warming.

Wells Fargo Banks on Hurst for CSR

Mon, May 18, 2020

By Kevin McCauley

Nate HurstHP's Nate Hurst will join Wells Fargo & Co. on June 1 to direct its newly combined corporate responsibility, philanthropy, community relations and sustainability organization.

Communicators Grapple with Activismís Growing Influence

Tue, Apr. 21, 2020

By Jon Gingerich

teaserA majority of public relations professionals think activists are becoming more influential every year, but relatively few believe their organizations are especially prepared to respond to an activist attack.

Consumers Support Cause-Driven Companies

Thu, Jan. 23, 2020

By Jon Gingerich

DiversityA growing percentage of consumers today are paying attention to companies’ stances on social, environmental and political issues, according to a new report.

Citibank Finds Purpose

Fri, Jan. 17, 2020

By Kevin McCauley

CitiCitibank today unveiled a $150M fund to invest in "double bottom line" companies commited to issues such as workforce development and sustainabilty. The Citi Impact Fund is the largest such fund launched by a bank using its own money.

Black Professionals Say Bias Limits Advancement

Thu, Dec. 19, 2019

By Steve Barnes

CTINearly one in five black professionals feel that someone of their race/ethnicity would never achieve a top job at their companies, according to a study conducted by the Center for Talent Innovation.

Brodeur Hires Beaudoin for Purpose Push

Thu, Nov. 7, 2019

By Kevin McCauley

Scott BeaudoinScott Beaudoin, a veteran of global brand building and purpose-led communications, is the head of Brodeur Partners’ new global social purpose & sustainability practice.

Teneo Readies Live Aid II

Fri, Sep. 20, 2019

By Kevin McCauley

Global CitizenTeneo has teamed with Global Citizen to plan a 10-hour global media event slated for Sept. 26, 2020, to raise money to end extreme poverty and put the world on track to tackle climate change.