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The role of social-issue advocacy has been more responsible for changing business leaders’ approaches to communications than any other factor in the last two years, according to a three-part research study conducted by Padilla.
The risks of corporate activism seem to be on the back burner these days, but here are a few reasons why companies entering that realm need to proceed with caution.
A climate of political divisiveness has PR strategists more focused than ever on the practice of communicating with purpose, according to USC Annenberg Center for Public Relations’ latest Global Communications Report.
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Organizations are increasingly expected to take a stand on social and political issues. Whatever the motivation, the fact remains that brands can make significant and positive contributions to society—as their actions and track record are in alignment.
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Caitrin O’Sullivan, who was director of global communications for corporate social responsibility initiatives at Prudential Financial, has moved to Citibank.
Graham McMillan has moved to FTI Consulting’s strategic communications arm as a senior advisor after a six-year stint at Teneo.
Americans want companies to practice empathy but remain skeptical of brands’ motives when they take a public stance on social or political issues, according to a recent survey.
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The Rockefeller Foundation has hired SKDKnickerbocker for a communications campaign to educate the public about the impact of the expanded Child Tax Credit that was part of president Joe Biden’s American Rescue Plan.
According to a study, consumers’ buying decisions are less influenced by a company’s mission and values and remain primarily driven by the product or service that company provides, suggesting that purpose, for all its perceived importance in marketing today, has its limits.
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Finn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.
Companies are now expected to go beyond social responsibility and into social activism, but a challenge arises surrounding when and how to communicate an organization’s values. (1 comment).
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Portland PR is working to raise the profile of France’s Agence Française de Developpement, which promotes sustainable development projects throughout the world, in the English-speaking media.
Eric Hollister Williams, managing principal at Precision Strategies, has joined Patagonia, the outdoor apparel company with a long record of social responsibility and environmental activism.
Edelman, Ogilvy, Current Global, MSL, Havas, and Flowers Communications Group are part of "By Chicago. For Chicago" campaign to donate one percent of staff hours to groups working to improve life in the Windy City.
Edelman to pitch Australia's Minderoo Foundation and its initiatives to highlight prevalence of modern slavery of women and girls and its effort to promote healthy oceans.
SKDKnickerbocker is handling the NAACP’s “Power of 5—Community Voter Outreach Program” to distribute informational materials on voting in areas with high concentrations of Black people.
"COVID-19 has prompted CEOs to meaningfully re-consider purpose as a key driver of corporate success, both today and in the future,” says Bill Thomas, global CEO of KPMG International.
BerlinRosen has recruited Kiara Pesante Haughton, communications director at the Civil Rights Corps, for the senior VP of issue advocacy slot.
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