Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., Jun. 21, 2024 @ 5:11 pm

Category: CSR - Corp. Social ResponsibilityReturn to Latest News

CSR Issues Must Impact Bottom Line

Fri, Feb. 16, 2024

By Steve Barnes

Mission NorthConsumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North

Activists Score Victory at Dollar General

Fri, Jun. 2, 2023

By Kevin McCauley

Dollar GeneralDollar General investors voted in support of a shareholder resolution at its May 31 annual meeting for an independent third party audit of “worker safety and well-being.”

Philanthropic Ventures Take Center Stage

Tue, May 16, 2023

By Amy Terpeluk

Amy TerpelukNonprofits and philanthropists have a unique opportunity to take ownership of conversations surrounding pressing social issues.

Consumers Apathetic but Still Want Woke Brands

Fri, Apr. 14, 2023

By Jon Gingerich

protestApathy has increased among American consumers, yet they still expect brands to communicate with empathy and to engage publicly with key social issues, according to a recent report.

Issue Advocacy Response Critical Challenge for C-Suite

Tue, Sep. 13, 2022

By Jon Gingerich

Padilla's “The Changing Face of Leadership CommunicationsThe role of social-issue advocacy has been more responsible for changing business leaders’ approaches to communications than any other factor in the last two years, according to a three-part research study conducted by Padilla.

Corporate Activism: Look Before You Leap

Fri, Jun. 10, 2022

By Nick Kalm

Nick The risks of corporate activism seem to be on the back burner these days, but here are a few reasons why companies entering that realm need to proceed with caution.

PR Pros Brace for Continued Activism Challenges

Tue, Apr. 5, 2022

By Jon Gingerich

Future of Corporate ActivismA climate of political divisiveness has PR strategists more focused than ever on the practice of communicating with purpose, according to USC Annenberg Center for Public Relations’ latest Global Communications Report.

2

Should Brands Comment on Big Social Movements?

Mon, Jan. 17, 2022

By Kate Hartley

Kate HartleyOrganizations are increasingly expected to take a stand on social and political issues. Whatever the motivation, the fact remains that brands can make significant and positive contributions to society—as their actions and track record are in alignment.

1

Pruís OíSullivan Checks in at Citi

Wed, Jan. 12, 2022

By Kevin McCauley

Caitrin O'SullivanCaitrin O’Sullivan, who was director of global communications for corporate social responsibility initiatives at Prudential Financial, has moved to Citibank.

Teneoís McMillan Moves to FTI Consulting

Tue, Jan. 11, 2022

By Kevin McCauley

Graham McMillanGraham McMillan has moved to FTI Consulting’s strategic communications arm as a senior advisor after a six-year stint at Teneo.

Americans Skeptical of Socially Responsible Brands

Thu, Oct. 28, 2021

By Jon Gingerich

headerAmericans want companies to practice empathy but remain skeptical of brands’ motives when they take a public stance on social or political issues, according to a recent survey.

1

SKDK Highlights Impact of Child Tax Credit

Wed, Sep. 29, 2021

By Kevin McCauley

RockefellerThe Rockefeller Foundation has hired SKDKnickerbocker for a communications campaign to educate the public about the impact of the expanded Child Tax Credit that was part of president Joe Biden’s American Rescue Plan.

Consumers Prefer Quality Products Over Purpose

Mon, Sep. 20, 2021

By Jon Gingerich

contentAccording to a study, consumers’ buying decisions are less influenced by a company’s mission and values and remain primarily driven by the product or service that company provides, suggesting that purpose, for all its perceived importance in marketing today, has its limits.

1

Finn Partners Picks Up Body Shop

Tue, Jun. 15, 2021

By Kevin McCauley

Body ShopFinn Partners has landed US AOR duties for The Body Shop, marketer of sustainable skincare, haircare and make-up products.

Communication in the Age of Corporate Activism

Tue, May 18, 2021

By Peter V. Stanton

Peter V. StantonCompanies are now expected to go beyond social responsibility and into social activism, but a challenge arises surrounding when and how to communicate an organization’s values. (1 comment).

2