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Last Updated: Mon., Jun. 17, 2024 @ 5:15 pm

Category: CSR - Corp. Social ResponsibilityReturn to Latest News

Consumers Care More About Issues Than Products

Mon, Aug. 19, 2019

By Jon Gingerich

Authenticity GapLess than half of global consumers’ perceptions of a company are shaped by the benefits of its products and services. According to a recent study, the majority of those perceptions are shaped by how management behaves and how that company impacts society.

Purpose Drives Emotional Connection to Brands

Mon, Jun. 10, 2019

By Jon Gingerich

biometrics studyA first-of-its-kind national study utilizing biometrics research technology discovered how communicating with purpose can build relationships and drive stronger emotional connections between consumers and brands.

Silence Best Policy for Brands on Social Issues

Wed, Apr. 3, 2019

By Jon Gingerich

CSRA recent study suggests that consumers are less likely to boycott companies that remain silent on social or political issues than they are to stop supporting companies that take a stance on issues with which they disagree.

CSR Influences Consumer Behavior More Than Price

Mon, Jan. 7, 2019

By Jon Gingerich

NikeFewer people now believe that price counts as a more important company attribute than environmentally-friendly practices, social responsibility or giving back to the community, according to a new report.

Omnicom Supports Disability Rights Group

Wed, Dec. 19, 2018

By Steve Barnes

ValuableOmnicom is teaming up with Virgin Media in a partnership with #valuable, a campaign working to ensure businesses recognize the value of the one billion people around the world living with a disability.

Employee Activism: A Rising Challenge for Big Brands

Fri, Nov. 2, 2018

By Amy Binder

Amy BinderThe high-profile walkout of Google employees is just a harbinger of an increased round of employee activism, according to the following blog that CEO Amy Binder posted on the RFBinder site.

Consumers Demand Corporate Stance on Issues

Fri, Oct. 5, 2018

By Jon Gingerich

TeaserNearly half of consumers are less likely to purchase from a company that behaves in a way that conflicts with their personal values, according to an October FleishmanHillard study.

Netflix Hires ‘Inclusion’ Exec After Racial Flap

Wed, Aug. 29, 2018

By Kevin McCauley

Verna MyersNetflix has hired Verna Myers for the new post of VP-inclusion strategy in the aftermath of the June firing of communications chief Jonathan Friedland due to his use of the N-word during meetings.

Institutional Investors Pressure New Chevron Chief

Wed, May 2, 2018

By Kevin McCauley

Michael WirthInstitutional investors seek meeting with new Chevron chief Michael Wirth to discuss risks connected to long-standing legal battle over pollution in Ecuador, human rights situation in Nigeria/Burma and climate change.

Ageism Bites - Both Workers and Businesses

Mon, Apr. 16, 2018

By Jane Genova

Jane GenovaAge discrimination hurts every aspect of business. Taking on ageism, by both employees and employers, could become as influential as #MeToo. The tipping point could be push-back by young workers as they see age bias sucking the soul out of their parents and superiors at work. No fools, they get it that they could be next.

Porter Novelli Shines Light on Refugee Crisis

Wed, Apr. 11, 2018

By Kevin McCauley

Displaced logoPorter Novelli is supporting the launch of the International Rescue Committee’s “Displaced” podcast series, which shines a light on the global refugee crisis.

Political Stance Drives Brand Engagement

Fri, Feb. 16, 2018

By Jon Gingerich

Brands

Americans love it when companies take stances on social or political issues, but brands that throw their hat into the political ring run as much of a risk alienating consumers as they do increasing engagement, according to a recent survey.

SKDKnick Scouts for Time’s Up Partners

Wed, Jan. 24, 2018

By Kevin McCauley

Times UpSKDKnickerbocker, which is working with the Time’s Up Legal Defense Fund to represent victims of sexual misconduct, including assault, harassment and abuse, is looking for a network of PR firm partners.