| Category: Sustainability | Return to Latest News |
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
The Northern California Power Agency seeks proposals for electrification education and outreach services on behalf of its members.
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Erin Simon, VP and Head of Plastics and Business for World Wildlife Fund, and Jessica Berk Ross, Managing Partner of Global Public Affairs for FINN Partners, delve into the complexities of addressing plastic pollution and the communication strategies essential to driving change in a recent episode of PR's Top Pros Talk with host Doug Simon, CEO of D S Simon Media. |
Gen Z’s concern for environmental issues is a reflection of living in a world fraught with uncertainty, underscoring the importance for brands to craft messages that align with this generation’s values.
Effective sustainability messages can also kickstart a brand’s reach and relevance, according to new research from the NYU Stern Center for Sustainable Business and Edelman.
A Biden administration, and now a Democrat-controlled Senate and House, are set to fuel a boom in the cleantech / renewable energy / sustainability sectors. Communicators in those sectors need to prepare for takeoff.
Austin-based Treble offers pro bono PR services to greentech start-ups with financial backing.
Publicis Groupe has acquired London-based sustainability communications shop Salterbaxter with plans to align the firm under MSLGroup.
