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Gen Z’s concern for environmental issues is a reflection of living in a world fraught with uncertainty, underscoring the importance for brands to craft messages that align with this generation’s values.
Effective sustainability messages can also kickstart a brand’s reach and relevance, according to new research from the NYU Stern Center for Sustainable Business and Edelman.
A Biden administration, and now a Democrat-controlled Senate and House, are set to fuel a boom in the cleantech / renewable energy / sustainability sectors. Communicators in those sectors need to prepare for takeoff.
Austin-based Treble offers pro bono PR services to greentech start-ups with financial backing.
Publicis Groupe has acquired London-based sustainability communications shop Salterbaxter with plans to align the firm under MSLGroup.
