ROI in Today’s Communications Landscape
Tue, Sep. 6, 2016
By Nicole Moreo
Defining success through the traditional interpretation of ROI is limiting and outdated. So why does management continue to rely on it?
| Category: PR Measurement & Analytics | Return to Latest News |
Defining success through the traditional interpretation of ROI is limiting and outdated. So why does management continue to rely on it?
Digital ad spends are expected to surpasses television next year for the first time, according to a new eMarketer quarterly ad spending forecast.
Cision has utilized social monitoring tools to predict the Super Tuesday races.
According to the study, roughly six in ten clients and suppliers said they will be doing research using mobile apps and/or mobile browsers two years from now, with suppliers more likely to say they are already doing it.
It's an opportune time to revisit the mobile-friendliness of sites belonging to the largest U.S. PR firms—as ranked by O'Dwyer's—to assess the industry's progress (or lack thereof) in this key area of communication.
With today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week. With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.
Digitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.
Michelle Hinson, sales director, PR measurement, CyberAlert, Stratford, Conn., has been named chair of the PR Measurement Committee of IPR. She is coping with criticism of awards by Katie Paine.
Porter Novelli has tapped Phil Buehler, former chief strategy officer at Hudson Rouge, to spearhead its analytics push.
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