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Last Updated: Fri., Jul. 19, 2024 @ 5:10 pm

Category: PR Measurement & AnalyticsReturn to Latest News

Measure of PR Success Goes Beyond the Numbers

Wed, Mar. 31, 2021

By Jamie Kightley

Jamie KightleyMeasuring the success of an effective PR campaign isn’t just essential for marketing managers, but valuable for other departments within an organization as well. Here are three insightful PR metrics needed to easily track PR campaign success.

Value vs. Vanity: Metrics that Matter for Earned Media

Wed, Aug. 19, 2020

By D.J. Jordan, Dustin Siggins

D.J. Jordan and Dustin SigginsClients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.

Earned Media Measurement Essentials

Thu, Jun. 11, 2020

By Michele Frost

Michele FrostAdd these seven digital metrics to your existing earned media coverage toolkit to capture better data and provide the insights that truly matter.

Dods Acquires 30% Stake in Social360

Thu, Nov. 16, 2017

By Kevin McCauley

Social 360 logoDods Group is shelling out $2.2M for a 30 percent stake in Social360, social media monitoring and intelligence outfit with offices in London and New York.

ROI in Today’s Communications Landscape

Tue, Sep. 6, 2016

By Nicole Moreo

Nicole Moreo Defining success through the traditional interpretation of ROI is limiting and outdated. So why does management continue to rely on it?

Digital Ad Spends to Outpace TV in 2017

Tue, Mar. 8, 2016

By Jon Gingerich

eMarketer quarterly ad spending forecastDigital ad spends are expected to surpasses television next year for the first time, according to a new eMarketer quarterly ad spending forecast.

Online Activity's Impact on Company Stock Price

Wed, Aug. 5, 2015

By Serena Ehrlich

Serena EhrlichWith today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week. With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.

How Digital Changed Communications Measurement

Fri, May 22, 2015

By Erika Kauffman

Erika KauffmanDigitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.