*** O'Dwyer's Annual PR Buyer's Guide -- Deadline: Fri., Dec. 3***
| Category: PR Measurement & Analytics | Return to Latest News |
Measuring the success of an effective PR campaign isn’t just essential for marketing managers, but valuable for other departments within an organization as well. Here are three insightful PR metrics needed to easily track PR campaign success.
The COVID-19 pandemic isn't just affecting poll results—it's impacting the practice of survey research itself.
Clients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.
Add these seven digital metrics to your existing earned media coverage toolkit to capture better data and provide the insights that truly matter.
A list of some of best PR tools on the market today that can improve your remote work operations and help you thrive during the COVID-19 crisis.
A recent study analyzed the best days and times for public relations professionals to email story ideas to the press.
Dods Group is shelling out $2.2M for a 30 percent stake in Social360, social media monitoring and intelligence outfit with offices in London and New York.
Cision launches data-driven system to gauge business value of earned media and suite of investor relations services.
Danish tech company Hypefactors offers new PR software designed to give earned media pros the tools to calculate the financial value of media coverage.
AirPR’s PRTech software empowers PR to refine content, extend reach, and prove value.
Defining success through the traditional interpretation of ROI is limiting and outdated. So why does management continue to rely on it?
Digital ad spends are expected to surpasses television next year for the first time, according to a new eMarketer quarterly ad spending forecast.
Cision has utilized social monitoring tools to predict the Super Tuesday races.
According to the study, roughly six in ten clients and suppliers said they will be doing research using mobile apps and/or mobile browsers two years from now, with suppliers more likely to say they are already doing it.
It's an opportune time to revisit the mobile-friendliness of sites belonging to the largest U.S. PR firms—as ranked by O'Dwyer's—to assess the industry's progress (or lack thereof) in this key area of communication.
With today’s proliferation of communication platforms and devices, information travels faster than ever. News breaks 24 hours a day, seven days a week. With so much information now available and being shared, measurement services, and tools that can track the impact a news release has on a company’s stock price, are more critical than ever.
Digitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.
Michelle Hinson, sales director, PR measurement, CyberAlert, Stratford, Conn., has been named chair of the PR Measurement Committee of IPR. She is coping with criticism of awards by Katie Paine.
Porter Novelli has tapped Phil Buehler, former chief strategy officer at Hudson Rouge, to spearhead its analytics push.
