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Thanks to artificial intelligence, nearly half of Americans said they no longer trust the information they encounter online. As a result, according to a survey, brands are increasingly becoming de facto sources of truth verification.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
What our industry needs now is an immediate reexamination of structure, upskilling of talent, and re-assessment of how work is designed, executed, and delivered to clients.
Kekst CNC handles Crestview Partners as its OneMagnify unit, a provider of AI-enabled marketing tools unit, acquires the performance marketing business of Optimal.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.
Communicators are often catalysts for workplace AI adoption, serving a vital role in translating this adoption between an organization's technical teams and its broader staff, according to IPR research.
Jeremy Guterl, a veteran of Ketchum Analytics and Edelman Berland, has joined Ruder Finn as senior VP-research and analytics.
In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns.
Measuring the success of an effective PR campaign isn’t just essential for marketing managers, but valuable for other departments within an organization as well. Here are three insightful PR metrics needed to easily track PR campaign success.
The COVID-19 pandemic isn't just affecting poll results—it's impacting the practice of survey research itself.
Clients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.
Add these seven digital metrics to your existing earned media coverage toolkit to capture better data and provide the insights that truly matter.
A list of some of best PR tools on the market today that can improve your remote work operations and help you thrive during the COVID-19 crisis.
A recent study analyzed the best days and times for public relations professionals to email story ideas to the press.
Dods Group is shelling out $2.2M for a 30 percent stake in Social360, social media monitoring and intelligence outfit with offices in London and New York.
Cision launches data-driven system to gauge business value of earned media and suite of investor relations services.
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