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Last Updated: Wed., Jun. 29, 2022 @ 12:12 pm

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PR School: Branding Video

Wed, Apr. 24, 2013

By Fraser Seitel

Christy FerrerVideo is the star of the social media scene as PR firms forge branded content or native advertising to "friendly" media outlets.

Vid: Obama's Jedi Mind Meld - A PR Case Study

Fri, Apr. 19, 2013

By Greg Hazley

jediDavid Erickson of the e-Strategy Blog breaks down how the White House turned President Obama's gaffe about Star Wars and Star Trek into a PR opportunity...

Video: PR Perspective on Obama's Trip to Israel

Wed, Mar. 27, 2013

By Greg Hazley

Obama IsraelQorvis VP Will Dempster breaks down the complicated perceptions of President Obama's trip to Israel and American policy toward the Middle East democracy...

Video: PR Pundits on the Carnival Cruise Crisis

Fri, Feb. 15, 2013

By Greg Hazley

Nightmare, disaster, debacle and terrible situation are among the descriptions sticking to the week-long Carnival Triumph crisis, which has ticked up the news cycle for nearly a week.

PR author, consultant and O'Dwyer's columnist Fraser Seitel offered a prescription for the embattled cruise line on Fox News, while Sydney Finkelstein of the Tuck School of Business Management at Dartmouth University, said in assessing the situation on CNBC, "You couldn't have a much bigger PR disaster than this."