*** O'Dwyer's Annual PR Buyer's Guide -- Deadline: Fri., Dec. 3***
| Category: PR Videos | Return to Latest News |
Critics have blasted local TV stations for running Amazon video PR packages as "news." If PR people must do VNRs, we should clearly credit images, quotes and video. We must offer stations relevant, authentic, compelling stories that resonate for the right reasons.
Online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank.
Twitter has tapped Goodby Silverstein & Partners for a video to encourage users to use the microblogging service during the World Cup soccer championship.
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.
PR people and editors “really need each other” and it will be a sad day if Twitter, Facebook, etc., completely replace face-to-face and voice-to-voice, said PRSA director Susan Walton.
Miles Nadal, chairman and CEO of advertising and PR conglomerate MDC Partners, previewed the “3 Amigos Summit” this week in an appearance on Bloomberg TV and, brushing aside foreign oil and environmental concerns, said the controversial Keystone XL pipeline should get approved:
Entertainment PR guru Peggy Siegel explained to HuffPost Live how she works the Oscar season for clients and how the rules have changed.
Infographics on the distribution of wealth in America...
PR counselor Fraser Seitel appeared on Fox News Channel's "America's Newsroom" to weigh in on Toronto Mayor Rob Ford's bizarre press conference:
Crisis PR expert Eric Dezenhall appeared on CNBC to discuss the Obamacare website rollout and its "public relations, political and operational" problems:
Bill Wohl, corporate PR veteran of H-P, SAP and DuPont, told Bloomberg TV this week that Carnival Cruise Lines has taken a "number of positive steps" since the embattled company installed a new CEO last month, but its recent ad campaign is off base.
Greg Packer, the master of getting his name in print so often he has been banned by some news outlets, talks to the New Yorker about his unique talent.
As Israeli and Palestinian negotiators resume talks, 5W Public Relations arranged a private briefing for clients with Danny Danon, deputy defense minister and member of Israel's Knesset.
New York PR counselor Mike Paul said embattled mayoral candidate Anthony Weiner is "far from dead" and has found a PR star in his wife, Huma.
Hennes Paynter Communications, the Cleveland PR firm representing the three victims in that city's high profile kidnapping and rescue since May, produced and released a video of the women July 9, each thanking the public for support in recovering their lives.
Bloomberg deserves "major props" for its crisis response so far in the spying scandal that broke late last week, but it has a lot more damage control work to do, said Kwittken + Company CEO Aaron Kwittken in a CNBC appearance this morning:
University of North Dakota VP of PR Susan Walton tackles the sometimes "unharmonious" relationships between PR pros and journalists with her new book, "Making It Work: Improving the Relationship between Public Relations Spokespeople & Journalists," written with colleague Joel Campbell.
In an inaugural vidcast, Peppercomm's Matt Purdue, Steve Cody and Ted Birkhahn discuss whether the media and Twitter lost credibility during the Boston Bombings...
Video is the star of the social media scene as PR firms forge branded content or native advertising to "friendly" media outlets.
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