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Last Updated: Fri., Jun. 24, 2022 @ 6:42 pm

Category: Multicultural PRReturn to Latest News

Tearing Down the Wall Between Brands, Bicultural Consumers

Wed, Feb. 1, 2017

By Maria Amor

Maria Amor While the President has made a campaign pledge to build a wall between the U.S. and Mexico, brands in the U.S. that serve bicultural consumers have been successful in recent years doing the opposite.

Newlink Gets Creative with Ramirez

Thu, Jan. 19, 2017

By Editorial Staff

Rafael Ramirez20-year advertising veteran Rafael Ramirez, who began his career as a copywriter at Leo Burnett, takes on the role of chief creative officer at Newlink.

Latino Progressive Hub Debuts

Thu, Jan. 12, 2017

By Editorial Staff

Latino Progressive Hub4RCE Initiatives, Benitez Strategies and Sound Speed PR have joined together to form the Latino Progressive Hub.

Pushing PR's Limits to Effectively Reach Hispanics

Mon, Jun. 13, 2016

By Jorge Ortega

jorge ortegaWith Hispanics over-indexing on digital channels and devices, marketers working in our increasingly digital world now must employ a broader depth and breadth of assets and media approaches to connect and communicate effectively with today’s Hispanic market.

The Globalization of Public Relations

Fri, May 27, 2016

By David Ritchey

David RitcheyAgencies wanting international reach need to hire people who speak other languages and have some knowledge of customs in other countries.