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Prominent blacks are the focus of the first-ever Black PR History Month Feb. 10-March 8. National Black PR Society, Mike Paul and others have wondered why there are so few blacks in high PR posts.
SPMJ Comunicação, specializing in service to international brands in Brazil and Latin America, hopes to work with U.S. clients looking to do business in Brazil.
Hispanic marketing vet Alejandro Duplan has been tapped to head Elasticity’s new practice.
While the President has made a campaign pledge to build a wall between the U.S. and Mexico, brands in the U.S. that serve bicultural consumers have been successful in recent years doing the opposite.
Ken Tiratira has been tapped to manage day-to-day operations of public affairs, ethnic marketing and campaign shop Imprenta Communications.
20-year advertising veteran Rafael Ramirez, who began his career as a copywriter at Leo Burnett, takes on the role of chief creative officer at Newlink.
JeffreyGroup has been selected as PR agency of record for Marriott's 20 hotel brands across Latin America.
4RCE Initiatives, Benitez Strategies and Sound Speed PR have joined together to form the Latino Progressive Hub.
Millennials value the role diversity plays in the workplace, and place a higher priority on this factor when searching for prospective jobs, according to a report issued by Weber Shandwick and the Institute for PR.
Latin America specialist JeffreyGroup has named Diego Campal head of its team in Argentina.
With Hispanics over-indexing on digital channels and devices, marketers working in our increasingly digital world now must employ a broader depth and breadth of assets and media approaches to connect and communicate effectively with today’s Hispanic market.
Agencies wanting international reach need to hire people who speak other languages and have some knowledge of customs in other countries.
Increased buying power and consumer loyalty are a few reasons to target U.S. Hispanics, but understanding cultural nuances is essential for success.
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