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Gender and ethnic diversity may be lacking at the top levels of the marketing business, but it is a far greater presence at the rank-and-file level of the industry, according to a survey conducted by the Association of National Advertisers.
A recent study released by the Culture Marketing Council highlights many of the unique online engagement trends salient among U.S. Hispanic audiences today.
Far too often in the workplace, diversity and inclusivity are treated as an afterthought, a periodic commitment companies apply to hiring practices and training sessions. Actual diversity and
inclusion initiatives, however, take into account the workplace’s daily practices and culture.
Articles hit topics such as the political and economic changes facing global PR networks, how to encourage workplace diversity, and confronting anti-globalization challenges.
Latin America communications specialist JeffreyGroup has added Debora Pratali and Thiago Massari as group directors in its São Paulo office.
The first “Black PR History Month,” extending to March 8, was launched last night at the penthouse conference room of Edelman with more than 150 present.
America is growing more diverse every day, and companies must embrace the evolution of the American consumer and communicate with audiences in ways that demonstrates a sincere understanding of its many different cultures.
Martin Bidegaray, expert in data-driven methodologies, has been promoted to director of JeffreyGroup’s insights and analysis practice.
Prominent blacks are the focus of the first-ever Black PR History Month Feb. 10-March 8. National Black PR Society, Mike Paul and others have wondered why there are so few blacks in high PR posts.
SPMJ Comunicação, specializing in service to international brands in Brazil and Latin America, hopes to work with U.S. clients looking to do business in Brazil.
Hispanic marketing vet Alejandro Duplan has been tapped to head Elasticity’s new practice.
While the President has made a campaign pledge to build a wall between the U.S. and Mexico, brands in the U.S. that serve bicultural consumers have been successful in recent years doing the opposite.
Ken Tiratira has been tapped to manage day-to-day operations of public affairs, ethnic marketing and campaign shop Imprenta Communications.
20-year advertising veteran Rafael Ramirez, who began his career as a copywriter at Leo Burnett, takes on the role of chief creative officer at Newlink.
JeffreyGroup has been selected as PR agency of record for Marriott's 20 hotel brands across Latin America.
4RCE Initiatives, Benitez Strategies and Sound Speed PR have joined together to form the Latino Progressive Hub.
Millennials value the role diversity plays in the workplace, and place a higher priority on this factor when searching for prospective jobs, according to a report issued by Weber Shandwick and the Institute for PR.
Latin America specialist JeffreyGroup has named Diego Campal head of its team in Argentina.
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