Campal to Head JeffreyGroup in Argentina
Mon, Oct. 31, 2016
By Editorial Staff
Latin America specialist JeffreyGroup has named Diego Campal head of its team in Argentina.
| Category: Multicultural PR | Return to Latest News |
Latin America specialist JeffreyGroup has named Diego Campal head of its team in Argentina.
With Hispanics over-indexing on digital channels and devices, marketers working in our increasingly digital world now must employ a broader depth and breadth of assets and media approaches to connect and communicate effectively with today’s Hispanic market.
Agencies wanting international reach need to hire people who speak other languages and have some knowledge of customs in other countries.
Increased buying power and consumer loyalty are a few reasons to target U.S. Hispanics, but understanding cultural nuances is essential for success.
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