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Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Thu., May 14, 2026 @ 5:15 pm

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PR Firm News: Supreme Group Unveils Supreme Intelligence FDE+

Thu, May 14, 2026

By Steve Barnes

Supreme GroupSupreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.

AZ Univ. Wants to Brand Online Offerings

Mon, May 11, 2026

By Kevin McCauley

ArizonaThe University of Arizona wants proposals for the development and implementation of a branding campaign for its online educational offerings.

Infinite Acquires Dukas Linden Public Relations

Wed, May 6, 2026

By Steve Barnes

InfiniteInfinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.

How AI is Reshaping PR Firm Valuations

Tue, May 5, 2026

By Rick Gould

Rick GouldThe AI revolution has transformed how public relations agencies work and deliver value to clients. But it’s also changed how buyers value those firms, and understanding AI’s influence on valuation is essential for agency owners planning on selling in the future.

How AI Is Changing How Health Stories Are Found

Mon, Apr. 20, 2026

By Josh Moed

PR's Top Pros Talk: Campbell O’Connor, Group Director, Media & Engagement at Real ChemistryIn a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.

Hawaii Works to Lock Up PR Partner

Fri, Apr. 17, 2026

By Kevin McCauley

HawaiiHawaii’s Department of Corrections and Rehabilitation is looking for a firm to provide strategic communications and marketing services.

How AI Is Influencing TV News Coverage

Thu, Apr. 16, 2026

By Doug Simon

Doug SimonNewsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.

Why Brand Size No Longer Determines Visibility in AI Answers

Tue, Apr. 7, 2026

By Erik Carlson

Erik CarlsonFor decades, visibility has been a game the largest brands have won by default. Today, as AI search increasingly serves as the Internet’s front door, those rules of discovery are being rewritten, presenting a rare and significant opportunity for communications professionals.

What AI Visibility Audits Reveal About Media Authority

Wed, Apr. 1, 2026

By Katelyn Holbrook

Katelyn HolbrookWhen it comes to AI-generated search responses, many of the sources that produce significant visibility aren’t the traditional “top-tier” outlets PR teams prioritize. Instead, they’re blogs, community forums and smaller publications, highlighting the need for communicators to adapt their media visibility strategies.

How the Answer Engine Economy is Reshaping PR

Tue, Mar. 31, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Erik Karlson, Pres. & CEO, Notified
As AI platforms become a primary destination for information, PR professionals have an exciting opportunity to enhance how visibility is earned, measured, and sustained. In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Erik Carlson, President and CEO of Notified, explored what this shift means.

PR Firm News: Highwire Rolls Out Highwire Health

Tue, Mar. 31, 2026

By Steve Barnes

HIghwireHighwire launches Highwire Health, a unified healthcare marketing and communications practice... Red Fan Communications, an Austin, TX firm focused on strategic B2B communications, announces the launch of its Brand Authority Index—a diagnostic tool that quantifies how companies show up in AI-powered search... Dreamday introduces its influencer division, which formalizes a core capability within the agency’s integrated Performance PR model.

Lack of Trust and 'AI Slop' Could Slow Social Media Growth

Fri, Mar. 27, 2026

By Steve Barnes

SproutEven though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.

British Columbia Auto Insurer Seeks Crisis Support

Thu, Mar. 26, 2026

By Kevin McCauley

British ColumbiaThe Insurance Corporation of British Columbia is scouting for an off-site shop to provide crisis support in the event of an emergency. US-based firms need not apply.