The Loudest Voice in the Room is Losing the Argument
Wed, Aug. 5, 2026
By Evan Nierman
How to reach audiences who have stopped trusting the biggest names in media.
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How to reach audiences who have stopped trusting the biggest names in media.
Consumers are increasingly looking to GEO to give them answers about travel destinations. How do you make sure your brand comes up as one of those answers?
The North Dakota Lottery is looking for a firm to handle PR, marketing, advertising, media placement and social media strategies.
There is still reason to be skeptical of AI, and its overall use and accuracy.
Grand Prairie is looking for a firm to develop a strategic marketing campaign to promote its EpicCentral entertainment district, located in the Dallas-Fort Worth Metroplex.
AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten.
The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to a new study from Global Strategy Group.
Brands need to boost their PR to get noticed in today’s AI-oriented world, according to McKinsey & Co.’s “State of the Consumer 2026” report... Reevemark hits Chambers jackpot. All five of the founding partners of New York strategic communications firm were recognized in the prestigious Chambers and Partners rankings... SpaceX's $25B bond sale on the heels of $86B IPO signals that markets are entering “bubble territory.”
Real Chemistry integrates its Spring & Bond and Greater Than One units, along with its legacy media and omnichannel practice, into a single, unified Real Chemistry Media offering... SixSpeed, an independent full-service advertising agency, launches a PR practice... Scorpion, a Salt Lake City-based provider of digital marketing shop acquires Philadelphia's 1SEO Digital Agency.
Veteran tech writer and editor Meakin Armstrong is coming on board at San Francisco's Bospar, building upon the agency's proprietary generative engine optimization platform Audit*E.
The inaugural list maps the figures — most of whom are not in the PR profession — whose decisions now influence whether the work the profession produces gets surfaced when AI engines answer questions about a category.
The expertise-driven content that earns media coverage is increasingly shaping how AI search engines discover and recommend brands.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
The University of Akron is searching for a marketing shop to increase awareness of one of the top-ranked public colleges in in the Midwest throughout northeastern Ohio and beyond.
Communicators today face a challenge of ensuring that brands are discoverable in the zero-click digital ecosystem where consumers now find information.
The instinct behind every great pitch is the same needed to win the AI answer box.
The traditional press had already lost much of its status as a gatekeeper of information before AI came on the scene—and now its position is even more tenuous. In this brave new world, brands and communicators increasingly need to tell their own stories.
If the work that once built foundational skills—creating content—is automated, where does the next generation of communicators develop judgment about what effective content looks like?
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