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A growing number of consumers believe they’re suffering from “digital overload,” and many are beginning to wonder what potential negative effects their daily use of electronic devices is having on their lives.
Google’s share of the U.S. search ad market is expected to shrink in the coming years, while number-two search ad platform Amazon’s share is expected to grow, according to eMarketer ad spending figures.
Most businesses that have employed inbound marketing strategies to attract and retain customers have seen both leads and conversions increase, according to a recent report.
Automated communications technology has a long way to go in the course of winning over the hearts of American consumers, if findings from a recent survey are any indication.
The rise of GIFs has taken the communications world by storm. Regardless of their sometimes juvenile nature, these clips are a viable communications tactic for helping brands connect and engage with consumers.
An overwhelming majority of Americans cite print as the preferred medium for reading books, magazines and newspapers, and about a third now believe they’re suffering from “digital overload,” according to a recent survey. (2 reader comments)
Digital ad revenues in the U.S. surpassed $100 billion for the first time last year, according to an annual Interactive Advertising Bureau report.
Providing digital services remains one of PR’s greatest goals and challenges, according to a survey of member agencies by International Public Relations Network.
Patrick Kerley, who was executive VP for online strategy & digital communications at WPP's BCW unit, has joined Subject Matter in DC. (1 reader comment)
The practice of PR is shrinking as a result of digital media’s continued takeover, and industry professionals must adapt in terms of both mentality and skillsets if they want to remain relevant in our current digital climate. (1 reader comment)
Digital ad spending will eclipse traditional ad buys in the U.S. for the first time this year, according to eMarketer’s latest ad spending forecast.
April Scott, who was executive VP/managing director of Ogilvy’s digital offering, is now at Ketchum in the North America managing director of digital, social and analytics post.
A continuing drop in users, along with an expected hike in operating expenses, put a damper on Twitter's generally upbeat fourth-quarter earnings report.
Technological advances are making it necessary for companies to rethink and improve the way they communicate with their staffs.
Adding live-streaming video to your communications strategy can boost the reach, interaction and value of marketing and PR campaigns.
Craig Mullaney, a member of Obama for America’s national security team who most recently headed strategic partnerships at Facebook, has joined Brunswick Group as a partner in DC. (1 reader comment)
Facebook has hired Kate Patchen, who headed the Justice Dept.’s antitrust office in San Francisco, as associate general counsel for litigation matters as pressure mounts on the social media giant. (1 reader comment)
Tom Cochran, who ran WhiteHouse.gov for President Obama, will join Edelman Oct. 29 as general manager of its digital & integrated marketing team in DC.
Thomas Crampton, who leads Ogilvy Consulting’s market transformation practice in London, will join Edelman in January as digital practice chair in charge of its more than 700 staffers.
The efforts of the Digital Advertising Alliance to increase transparency and accountability of digital political ads took a step forward.
Burson Cohn & Wolfe has acquired HZ, a leading digital shop, to take a 'major step toward becoming a global leader in integrated communications.'
Health Unlimited has hired Per Hedman in London as director of digital engagement.