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| Category: Digital | Return to Latest News |
TikTok CEO Shou Zi Chew has agreed to appear before the House Energy and Commerce Committee on March 23 to testify on the company’s consumer privacy and data security practices, as well as its ties with China's government.
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Josh Canter, who handled messaging and get-out-the-vote activities as a campaign consultant to Israel’s now prime minister Benjamin Netanyahu, has joined McGuire Woods Consulting as VP of strategic digital communications based in Los Angeles.
Finn Partners has teamed with Galen Growth, a data-driven market intelligence company, to identify trends and growth opportunities in the fragmented and fast-paced health market.
Current Global has named Weber Shandwick's Charlie Hart executive VP-integrated media to help drive its influencer marketing efforts.
The Stagwell Media Network has rebranded itself as the Brand Performance Network to better reflect the connected media, creative and commerce solutions that it delivers for clients.
Digital advertising revenue in the U.S. climbed 35 percent in 2021, accounting for the largest gains in digital ad spends in 16 years, according to a new Interactive Advertising Bureau / PricewaterhouseCoopers report.
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Congressman Don Beyer has introduced a bill to support online literacy and educate Americans on how to spot disinformation and misinformation.
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Advertising targeting consumers using mobile phones and devices are expected to account for 70 percent of all digital ad spends within the next four years, according to a StockApps.com report.
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Josh Crick, who once headed Leo Burnett’s 300-person digital and content team, has joined BCW as chief digital officer for North America.
Vox Media is in advanced talks to merge with Group Nine, a deal that would unite two of the biggest players in digital media.
Edelman has appointed Taj Reid its first-ever global chief experience officer to drive creative technology prototyping and innovative design across the network of the No. 1 independent PR firm.
Accenture Interactive has named Dave Droga, founder of advertising powerhouse Droga5, CEO & creative chairman, effective Sept. 1.
While social media and podcasts are each unique, both can elevate your brand. Here are some ways to make them work for you.
PR pros need to be more proficient with tools that once were a part of only digital marketers’ toolkit. Establishing relevant hyperlinks from third-party sites is one such powerful means of enhancing your online visibility and protecting your online reputation.
Invariant has added Rebecca Christopher as the DC-based lobbying firm builds out its communications and PA capabilities.
Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
Online ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.
Embattled Huawei Technologies has hired WPP’s ADLAB LLC digital marketing shop for a one-year campaign to bolster its image in the US.
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