PR & Marketing Communications News

Last Updated: Tue., Apr. 13, 2021 @ 12:02 pm

Category: DigitalReturn to Latest News

Digital Ads Jumped 30% In Q4

Fri, Apr. 9, 2021

By Jon Gingerich

IABOnline ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.

Edelman's Scannell Shifts to Prosek Partners

Mon, Feb. 1, 2021

By Steve Barnes

Joe ScannellJoe Scannell, who built and led a digital communications team at Edelman, has joined Prosek Partners as senior VP and head of digital communications.

Edelman Recruits Digital Pro Gee

Wed, Sep. 30, 2020

By Kevin McCauley

Chris GeeEdelman has hired Chris Gee, a veteran of Finsbury, Burson-Marsteller, RF|Binder and Teneo, as managing director of digital for its US corporate & advisory services group.

Congress Targets Facebook's Micro-Targeting

Fri, Jun. 12, 2020

By Kevin McCauley

Mark ZuckerbergCongressional Democrats sent a letter to Facebook CEO Mark Zuckerberg today to express concern with the platform's practices on hate-speech and political disinformation.

Lawrence Tunes in Roku

Tue, May 19, 2020

By Kevin McCauley

Dallas LawrenceDallas Lawrence, a digital/crisis and public affairs veteran, has joined Roku streaming TV service as head of communications for its business platform.

Digital Pro Levenberg Joins Qorvis

Thu, Apr. 16, 2020

By Kevin McCauley

Philippa LevenbergPhilippa Levenberg, a veteran of Story Partners, North Bridge Communications and Levick, has joined Qorvis Communications to lead its digital strategy.

FTI Lures Weber Shandwick's Digital Content Guru

Mon, Dec. 16, 2019

By Kevin McCauley

Spencer AnteFTI Consulting has recruited Spencer Ante, who was Weber Shandwick’s digital content and editorial director, for the managing director slot in New York.

Consumers Worried About Digital Media’s Health Effects

Thu, Dec. 12, 2019

By Jon Gingerich

DigitalA growing number of consumers believe they’re suffering from “digital overload,” and many are beginning to wonder what potential negative effects their daily use of electronic devices is having on their lives.

Amazon Gains in U.S. Search Ad Revenues

Wed, Oct. 16, 2019

By Jon Gingerich

AmazonGoogle’s share of the U.S. search ad market is expected to shrink in the coming years, while number-two search ad platform Amazon’s share is expected to grow, according to eMarketer ad spending figures.

Inbound Marketing Drives Lead Generation, Conversion

Fri, Sep. 6, 2019

By Jon Gingerich

4 stages of the sales funnel – awareness, interest, decision, and actionMost businesses that have employed inbound marketing strategies to attract and retain customers have seen both leads and conversions increase, according to a recent report.

Consumers Remain Skeptical of AI

Thu, Aug. 15, 2019

By Jon Gingerich

AIAutomated communications technology has a long way to go in the course of winning over the hearts of American consumers, if findings from a recent survey are any indication.

GIFs: Social Media Fad or Universal Marketing Language?

Fri, Jul. 5, 2019

By Matthew Kaiserman

Matthew KaisermanThe rise of GIFs has taken the communications world by storm. Regardless of their sometimes juvenile nature, these clips are a viable communications tactic for helping brands connect and engage with consumers.

Consumers Still Prefer Print

Wed, Jun. 19, 2019

By Jon Gingerich

magazinesAn overwhelming majority of Americans cite print as the preferred medium for reading books, magazines and newspapers, and about a third now believe they’re suffering from “digital overload,” according to a recent survey.