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PR News & Commentary

Last Updated: Fri., May 20, 2022 @ 5:15 pm

Category: DigitalReturn to Latest News

Digital Ad Spends Soar 35%

Wed, Apr. 13, 2022

By Jon Gingerich

laptopDigital advertising revenue in the U.S. climbed 35 percent in 2021, accounting for the largest gains in digital ad spends in 16 years, according to a new Interactive Advertising Bureau / PricewaterhouseCoopers report.

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Congress Targets Russian Disinformation

Thu, Mar. 10, 2022

By Kevin McCauley

Don BeyerCongressman Don Beyer has introduced a bill to support online literacy and educate Americans on how to spot disinformation and misinformation.

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Mobile To Account for 70% of Digital Ads by 2026

Wed, Mar. 2, 2022

By Jon Gingerich

phoneAdvertising targeting consumers using mobile phones and devices are expected to account for 70 percent of all digital ad spends within the next four years, according to a StockApps.com report.

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Digital Guru Crick Moves to BCW

Thu, Feb. 17, 2022

By Kevin McCauley

Josh CrickJosh Crick, who once headed Leo Burnett’s 300-person digital and content team, has joined BCW as chief digital officer for North America.

Vox Media to Merge with Group Nine

Mon, Dec. 13, 2021

By Kevin McCauley

Vox MediaVox Media is in advanced talks to merge with Group Nine, a deal that would unite two of the biggest players in digital media.

Edelman Names Reid Chief Experience Officer

Mon, Sep. 27, 2021

By Kevin McCauley

Taj ReidEdelman has appointed Taj Reid its first-ever global chief experience officer to drive creative technology prototyping and innovative design across the network of the No. 1 independent PR firm.

Will Social Audio Replace Podcasting?

Thu, Aug. 5, 2021

By Chris Gasiewski

Chris GasiewskiWhile social media and podcasts are each unique, both can elevate your brand. Here are some ways to make them work for you.

Backlinks: the Best-Kept Secret Weapon in Digital PR

Tue, Jul. 20, 2021

By Aoife McIlraith

Aoife McIlraithPR pros need to be more proficient with tools that once were a part of only digital marketers’ toolkit. Establishing relevant hyperlinks from third-party sites is one such powerful means of enhancing your online visibility and protecting your online reputation.

Digital Ads Jumped 30% In Q4

Fri, Apr. 9, 2021

By Jon Gingerich

IABOnline ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.

Edelman's Scannell Shifts to Prosek Partners

Mon, Feb. 1, 2021

By Steve Barnes

Joe ScannellJoe Scannell, who built and led a digital communications team at Edelman, has joined Prosek Partners as senior VP and head of digital communications.

Edelman Recruits Digital Pro Gee

Wed, Sep. 30, 2020

By Kevin McCauley

Chris GeeEdelman has hired Chris Gee, a veteran of Finsbury, Burson-Marsteller, RF|Binder and Teneo, as managing director of digital for its US corporate & advisory services group.