Amazon Controls 10% of U.S. Digital Ad Market
Tue, Apr. 13, 2021
By Jon Gingerich
Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
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Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
Online ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.
Embattled Huawei Technologies has hired WPP’s ADLAB LLC digital marketing shop for a one-year campaign to bolster its image in the US.
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Joe Scannell, who built and led a digital communications team at Edelman, has joined Prosek Partners as senior VP and head of digital communications.
U.S. adults last year spent an additional hour more per day on digital devices than they did in 2019, according to a recent eMarketer forecast.
Pam Scheideler, former chief digital officer at Deutsch advertising agency, has joined Edelman as US head of digital.
Edelman has hired Chris Gee, a veteran of Finsbury, Burson-Marsteller, RF|Binder and Teneo, as managing director of digital for its US corporate & advisory services group.
An audit commissioned by Facebook faults the social media platform for failing to recognize how its algorithms inadvertently fuel hate speech and voter suppression.
Congressional Democrats sent a letter to Facebook CEO Mark Zuckerberg today to express concern with the platform's practices on hate-speech and political disinformation.
Dallas Lawrence, a digital/crisis and public affairs veteran, has joined Roku streaming TV service as head of communications for its business platform.
Philippa Levenberg, a veteran of Story Partners, North Bridge Communications and Levick, has joined Qorvis Communications to lead its digital strategy.
Harley-Davidson is struggling with a sales slump in the United States, the result of a legacy company’s failure to shift investment into digital PR.
FTI Consulting has recruited Spencer Ante, who was Weber Shandwick’s digital content and editorial director, for the managing director slot in New York.
A growing number of consumers believe they’re suffering from “digital overload,” and many are beginning to wonder what potential negative effects their daily use of electronic devices is having on their lives.
Google’s share of the U.S. search ad market is expected to shrink in the coming years, while number-two search ad platform Amazon’s share is expected to grow, according to eMarketer ad spending figures.
Most businesses that have employed inbound marketing strategies to attract and retain customers have seen both leads and conversions increase, according to a recent report.
Automated communications technology has a long way to go in the course of winning over the hearts of American consumers, if findings from a recent survey are any indication.
The rise of GIFs has taken the communications world by storm. Regardless of their sometimes juvenile nature, these clips are a viable communications tactic for helping brands connect and engage with consumers.
An overwhelming majority of Americans cite print as the preferred medium for reading books, magazines and newspapers, and about a third now believe they’re suffering from “digital overload,” according to a recent survey.
Digital ad revenues in the U.S. surpassed $100 billion for the first time last year, according to an annual Interactive Advertising Bureau report.
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