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Digital advertising revenue in the U.S. climbed 35 percent in 2021, accounting for the largest gains in digital ad spends in 16 years, according to a new Interactive Advertising Bureau / PricewaterhouseCoopers report.
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Congressman Don Beyer has introduced a bill to support online literacy and educate Americans on how to spot disinformation and misinformation.
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Advertising targeting consumers using mobile phones and devices are expected to account for 70 percent of all digital ad spends within the next four years, according to a StockApps.com report.
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Josh Crick, who once headed Leo Burnett’s 300-person digital and content team, has joined BCW as chief digital officer for North America.
Vox Media is in advanced talks to merge with Group Nine, a deal that would unite two of the biggest players in digital media.
Edelman has appointed Taj Reid its first-ever global chief experience officer to drive creative technology prototyping and innovative design across the network of the No. 1 independent PR firm.
Accenture Interactive has named Dave Droga, founder of advertising powerhouse Droga5, CEO & creative chairman, effective Sept. 1.
While social media and podcasts are each unique, both can elevate your brand. Here are some ways to make them work for you.
PR pros need to be more proficient with tools that once were a part of only digital marketers’ toolkit. Establishing relevant hyperlinks from third-party sites is one such powerful means of enhancing your online visibility and protecting your online reputation.
Invariant has added Rebecca Christopher as the DC-based lobbying firm builds out its communications and PA capabilities.
Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
Online ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.
Embattled Huawei Technologies has hired WPP’s ADLAB LLC digital marketing shop for a one-year campaign to bolster its image in the US.
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Joe Scannell, who built and led a digital communications team at Edelman, has joined Prosek Partners as senior VP and head of digital communications.
U.S. adults last year spent an additional hour more per day on digital devices than they did in 2019, according to a recent eMarketer forecast.
Pam Scheideler, former chief digital officer at Deutsch advertising agency, has joined Edelman as US head of digital.
Edelman has hired Chris Gee, a veteran of Finsbury, Burson-Marsteller, RF|Binder and Teneo, as managing director of digital for its US corporate & advisory services group.
An audit commissioned by Facebook faults the social media platform for failing to recognize how its algorithms inadvertently fuel hate speech and voter suppression.
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