The Inside News of PR & Marketing Communications

Last Updated: Fri., May 24, 2019 @ 5:11 pm

Category: DigitalReturn to Latest News
 

Digitalization is PR’s Top Challenge

Mon, Apr. 1, 2019

By Jon Gingerich

IPRNProviding digital services remains one of PR’s greatest goals and challenges, according to a survey of member agencies by International Public Relations Network.

BCW's Digital Guru Kerley Joins Subject Matter

Wed, Mar. 20, 2019

By Steve Barnes

Patrick KerleyPatrick Kerley, who was executive VP for online strategy & digital communications at WPP's BCW unit, has joined Subject Matter in DC. (1 reader comment)

Changing Mindsets in the Year Ahead

Tue, Mar. 5, 2019

By Nikkia Adolphe

Nikkia Adolphe The practice of PR is shrinking as a result of digital media’s continued takeover, and industry professionals must adapt in terms of both mentality and skillsets if they want to remain relevant in our current digital climate. (1 reader comment)

Ogilvy Digital Alum Scott Joins Ketchum

Wed, Feb. 20, 2019

By Kevin McCauley

April ScottApril Scott, who was executive VP/managing director of Ogilvy’s digital offering, is now at Ketchum in the North America managing director of digital, social and analytics post.

Facebook’s Mullaney Shifts to Brunswick

Mon, Dec. 3, 2018

By Kevin McCauley

Craig MullaneyCraig Mullaney, a member of Obama for America’s national security team who most recently headed strategic partnerships at Facebook, has joined Brunswick Group as a partner in DC. (1 reader comment)

Facebook Recruits Justice Dept Antitrust Pro

Wed, Nov. 21, 2018

By Kevin McCauley

Kate PatchenFacebook has hired Kate Patchen, who headed the Justice Dept.’s antitrust office in San Francisco, as associate general counsel for litigation matters as pressure mounts on the social media giant. (1 reader comment)

Obama’s Digital Guru Joins Edelman

Thu, Oct. 25, 2018

By Kevin McCauley

Tom CochranTom Cochran, who ran WhiteHouse.gov for President Obama, will join Edelman Oct. 29 as general manager of its digital & integrated marketing team in DC.

Ogilvy’s Crampton Takes Edelman’s Digital Chair

Wed, Oct. 24, 2018

By Kevin McCauley

Thomas CramptonThomas Crampton, who leads Ogilvy Consulting’s market transformation practice in London, will join Edelman in January as digital practice chair in charge of its more than 700 staffers.

Digital Political Ads Seek Transparency

Tue, Sep. 18, 2018

By Steve Barnes

Political AdThe efforts of the Digital Advertising Alliance to increase transparency and accountability of digital political ads took a step forward.

BCW Scoops Up Digital Powerhouse HZ

Tue, Aug. 14, 2018

By Kevin McCauley

Karen ZuckermanBurson Cohn & Wolfe has acquired HZ, a leading digital shop, to take a 'major step toward becoming a global leader in integrated communications.'