Edelman Taps Scheideler for US Digital Post
Wed, Nov. 18, 2020
By Kevin McCauley
Pam Scheideler, former chief digital officer at Deutsch advertising agency, has joined Edelman as US head of digital.
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Pam Scheideler, former chief digital officer at Deutsch advertising agency, has joined Edelman as US head of digital.
Edelman has hired Chris Gee, a veteran of Finsbury, Burson-Marsteller, RF|Binder and Teneo, as managing director of digital for its US corporate & advisory services group.
An audit commissioned by Facebook faults the social media platform for failing to recognize how its algorithms inadvertently fuel hate speech and voter suppression. (1 reader comment)
Congressional Democrats sent a letter to Facebook CEO Mark Zuckerberg today to express concern with the platform's practices on hate-speech and political disinformation.
Dallas Lawrence, a digital/crisis and public affairs veteran, has joined Roku streaming TV service as head of communications for its business platform.
Philippa Levenberg, a veteran of Story Partners, North Bridge Communications and Levick, has joined Qorvis Communications to lead its digital strategy.
Harley-Davidson is struggling with a sales slump in the United States, the result of a legacy company’s failure to shift investment into digital PR.
FTI Consulting has recruited Spencer Ante, who was Weber Shandwick’s digital content and editorial director, for the managing director slot in New York.
A growing number of consumers believe they’re suffering from “digital overload,” and many are beginning to wonder what potential negative effects their daily use of electronic devices is having on their lives.
Google’s share of the U.S. search ad market is expected to shrink in the coming years, while number-two search ad platform Amazon’s share is expected to grow, according to eMarketer ad spending figures.
Most businesses that have employed inbound marketing strategies to attract and retain customers have seen both leads and conversions increase, according to a recent report.
Automated communications technology has a long way to go in the course of winning over the hearts of American consumers, if findings from a recent survey are any indication.
The rise of GIFs has taken the communications world by storm. Regardless of their sometimes juvenile nature, these clips are a viable communications tactic for helping brands connect and engage with consumers.
An overwhelming majority of Americans cite print as the preferred medium for reading books, magazines and newspapers, and about a third now believe they’re suffering from “digital overload,” according to a recent survey. (2 reader comments)
Digital ad revenues in the U.S. surpassed $100 billion for the first time last year, according to an annual Interactive Advertising Bureau report.
Providing digital services remains one of PR’s greatest goals and challenges, according to a survey of member agencies by International Public Relations Network.
Patrick Kerley, who was executive VP for online strategy & digital communications at WPP's BCW unit, has joined Subject Matter in DC. (1 reader comment)
The practice of PR is shrinking as a result of digital media’s continued takeover, and industry professionals must adapt in terms of both mentality and skillsets if they want to remain relevant in our current digital climate. (1 reader comment)
Digital ad spending will eclipse traditional ad buys in the U.S. for the first time this year, according to eMarketer’s latest ad spending forecast.
April Scott, who was executive VP/managing director of Ogilvy’s digital offering, is now at Ketchum in the North America managing director of digital, social and analytics post.
A continuing drop in users, along with an expected hike in operating expenses, put a damper on Twitter's generally upbeat fourth-quarter earnings report.
Technological advances are making it necessary for companies to rethink and improve the way they communicate with their staffs.
Adding live-streaming video to your communications strategy can boost the reach, interaction and value of marketing and PR campaigns.
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