PR News & Commentary

Last Updated: Wed., Dec. 8, 2021 @ 3:44 pm

Category: DigitalReturn to Latest News

Edelman Names Reid Chief Experience Officer

Mon, Sep. 27, 2021

By Kevin McCauley

Taj ReidEdelman has appointed Taj Reid its first-ever global chief experience officer to drive creative technology prototyping and innovative design across the network of the No. 1 independent PR firm.

Will Social Audio Replace Podcasting?

Thu, Aug. 5, 2021

By Chris Gasiewski

Chris GasiewskiWhile social media and podcasts are each unique, both can elevate your brand. Here are some ways to make them work for you.

Backlinks: the Best-Kept Secret Weapon in Digital PR

Tue, Jul. 20, 2021

By Aoife McIlraith

Aoife McIlraithPR pros need to be more proficient with tools that once were a part of only digital marketers’ toolkit. Establishing relevant hyperlinks from third-party sites is one such powerful means of enhancing your online visibility and protecting your online reputation.

Digital Ads Jumped 30% In Q4

Fri, Apr. 9, 2021

By Jon Gingerich

IABOnline ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.

Edelman's Scannell Shifts to Prosek Partners

Mon, Feb. 1, 2021

By Steve Barnes

Joe ScannellJoe Scannell, who built and led a digital communications team at Edelman, has joined Prosek Partners as senior VP and head of digital communications.

Edelman Recruits Digital Pro Gee

Wed, Sep. 30, 2020

By Kevin McCauley

Chris GeeEdelman has hired Chris Gee, a veteran of Finsbury, Burson-Marsteller, RF|Binder and Teneo, as managing director of digital for its US corporate & advisory services group.

Congress Targets Facebook's Micro-Targeting

Fri, Jun. 12, 2020

By Kevin McCauley

Mark ZuckerbergCongressional Democrats sent a letter to Facebook CEO Mark Zuckerberg today to express concern with the platform's practices on hate-speech and political disinformation.

Lawrence Tunes in Roku

Tue, May 19, 2020

By Kevin McCauley

Dallas LawrenceDallas Lawrence, a digital/crisis and public affairs veteran, has joined Roku streaming TV service as head of communications for its business platform.

Digital Pro Levenberg Joins Qorvis

Thu, Apr. 16, 2020

By Kevin McCauley

Philippa LevenbergPhilippa Levenberg, a veteran of Story Partners, North Bridge Communications and Levick, has joined Qorvis Communications to lead its digital strategy.

FTI Lures Weber Shandwick's Digital Content Guru

Mon, Dec. 16, 2019

By Kevin McCauley

Spencer AnteFTI Consulting has recruited Spencer Ante, who was Weber Shandwick’s digital content and editorial director, for the managing director slot in New York.

Consumers Worried About Digital Media’s Health Effects

Thu, Dec. 12, 2019

By Jon Gingerich

DigitalA growing number of consumers believe they’re suffering from “digital overload,” and many are beginning to wonder what potential negative effects their daily use of electronic devices is having on their lives.

Amazon Gains in U.S. Search Ad Revenues

Wed, Oct. 16, 2019

By Jon Gingerich

AmazonGoogle’s share of the U.S. search ad market is expected to shrink in the coming years, while number-two search ad platform Amazon’s share is expected to grow, according to eMarketer ad spending figures.