PR News & Commentary

Last Updated: Fri., Oct. 15, 2021 @ 3:18 pm

Category: DigitalReturn to Latest News

Inbound Marketing Drives Lead Generation, Conversion

Fri, Sep. 6, 2019

By Jon Gingerich

4 stages of the sales funnel – awareness, interest, decision, and actionMost businesses that have employed inbound marketing strategies to attract and retain customers have seen both leads and conversions increase, according to a recent report.

Consumers Remain Skeptical of AI

Thu, Aug. 15, 2019

By Jon Gingerich

AIAutomated communications technology has a long way to go in the course of winning over the hearts of American consumers, if findings from a recent survey are any indication.

GIFs: Social Media Fad or Universal Marketing Language?

Fri, Jul. 5, 2019

By Matthew Kaiserman

Matthew KaisermanThe rise of GIFs has taken the communications world by storm. Regardless of their sometimes juvenile nature, these clips are a viable communications tactic for helping brands connect and engage with consumers.

Consumers Still Prefer Print

Wed, Jun. 19, 2019

By Jon Gingerich

magazinesAn overwhelming majority of Americans cite print as the preferred medium for reading books, magazines and newspapers, and about a third now believe they’re suffering from “digital overload,” according to a recent survey.

Digitalization is PR’s Top Challenge

Mon, Apr. 1, 2019

By Jon Gingerich

IPRNProviding digital services remains one of PR’s greatest goals and challenges, according to a survey of member agencies by International Public Relations Network.

Changing Mindsets in the Year Ahead

Tue, Mar. 5, 2019

By Nikkia Adolphe

Nikkia Adolphe The practice of PR is shrinking as a result of digital media’s continued takeover, and industry professionals must adapt in terms of both mentality and skillsets if they want to remain relevant in our current digital climate.

Ogilvy Digital Alum Scott Joins Ketchum

Wed, Feb. 20, 2019

By Kevin McCauley

April ScottApril Scott, who was executive VP/managing director of Ogilvy’s digital offering, is now at Ketchum in the North America managing director of digital, social and analytics post.

Facebook’s Mullaney Shifts to Brunswick

Mon, Dec. 3, 2018

By Kevin McCauley

Craig MullaneyCraig Mullaney, a member of Obama for America’s national security team who most recently headed strategic partnerships at Facebook, has joined Brunswick Group as a partner in DC.

Facebook Recruits Justice Dept Antitrust Pro

Wed, Nov. 21, 2018

By Kevin McCauley

Kate PatchenFacebook has hired Kate Patchen, who headed the Justice Dept.’s antitrust office in San Francisco, as associate general counsel for litigation matters as pressure mounts on the social media giant.

Obama’s Digital Guru Joins Edelman

Thu, Oct. 25, 2018

By Kevin McCauley

Tom CochranTom Cochran, who ran for President Obama, will join Edelman Oct. 29 as general manager of its digital & integrated marketing team in DC.

Ogilvy’s Crampton Takes Edelman’s Digital Chair

Wed, Oct. 24, 2018

By Kevin McCauley

Thomas CramptonThomas Crampton, who leads Ogilvy Consulting’s market transformation practice in London, will join Edelman in January as digital practice chair in charge of its more than 700 staffers.

Digital Political Ads Seek Transparency

Tue, Sep. 18, 2018

By Steve Barnes

Political AdThe efforts of the Digital Advertising Alliance to increase transparency and accountability of digital political ads took a step forward.

BCW Scoops Up Digital Powerhouse HZ

Tue, Aug. 14, 2018

By Kevin McCauley

Karen ZuckermanBurson Cohn & Wolfe has acquired HZ, a leading digital shop, to take a 'major step toward becoming a global leader in integrated communications.'