The Evolving Landscape of Influencer Marketing
Thu, Jun. 20, 2024
By Ronn Torossian
The current influencer marketing landscape demands a nuanced approach that prioritizes transparency, authenticity and targeted engagement.
| Category: Influencer Marketing | Return to Latest News |
The current influencer marketing landscape demands a nuanced approach that prioritizes transparency, authenticity and targeted engagement.
Understanding the interconnected web of personalities, experts, organizations, executives and employees that add value to a brand and contribute to its success.
Does your PR firm have established and robust practices to ensure consumers can tell the difference on social media between commercial and editorial content?
Best practices for developing influencer marketing programs for chefs, restaurants and food and wine brands.
The online influencer marketing segment shows no signs of slowing down, according to research conducted by marketing company Open Influence.
TikTok has beaten out influencer mainstay Instagram to become the most popular social-media platform for influencer marketing, according to a new study.
Ketchum has hired Jenny Heinrich of Finn Partners and Heather Green of GroupM as executive VPs in its influencer marketing group.
Marketers in the U.S. this year will spend an estimated $3.69 billion on influencers, according to a new eMarketer forecast.
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Most social media users follow very few influencers online and aren’t typically inclined to purchase a product simply because it was promoted by a celebrity brand advocate, according to a new survey.
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Livestreaming technology allows influencers to continue being their authentic selves while making meaningful social connections from the safety of their homes.
Hollywood actors are joining forces with Dr. Anthony Fauci as part of an effort to call for a unified, global response to the COVID-19 pandemic.
The U.S. Federal Trade Commission slapped ten well-known Instagram influencers—including rapper Cardi B—with a warning for making “deceptive” endorsements on social media that failed to disclose their paid relationships with an advertiser.
Taking a cue from the New York Times or Washington Post, some social media influencers are now adopting paywalls for fans, which could affect future paid collaborations between influencers and brands.
The Federal Trade Commission is calling for tougher penalties on businesses that seek to disguise advertising as authentic online platform reviews.
Instagram posts are expected to decline this year, according to a recent industry report, which could cause brands to reassess their influencer tactics in an effort to keep pace with evolving user habits.
Exploring some of the biggest influencers on Instagram and why they’re successful.
Influencer marketing remains one of the most popular digital marketing strategies today, but sponsored content has grown over-saturated and its cost has risen dramatically, leading many PR and marketing experts to pursue authentic, natural brand advocates who are excited to work with their favorite brand.
The prevalence and popularity of the fast-growing micro-influencer marketing segment will only continue to gain speed in 2020, according to a global study of micro-influencers conducted by SocialPubli.com.
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