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Influencer marketing remains one of the most popular digital marketing strategies today, but sponsored content has grown over-saturated and its cost has risen dramatically, leading many PR and marketing experts to pursue authentic, natural brand advocates who are excited to work with their favorite brand.
The prevalence and popularity of the fast-growing micro-influencer marketing segment will only continue to gain speed in 2020, according to a global study of micro-influencers conducted by SocialPubli.com.
Conversations around influencer marketing have dropped markedly across social media channels in the last year, according to a Talkwalker/Hubspot report.
Digitally-enabled media influencers and executive thought leadership, once novel approaches employed to engage with targeted audience, have become commonplace. What matters now is deciding which strategic option makes sense for you.
A majority of marketers working in digital spaces now believe that influencer content outperforms brand-created content.
A recent study that highlighted several challenges facing influencer marketing programs revealed a fundamental divide that exists between the worlds of marketing and online influencers.