Stagwell Recruits NBA Vet for Reach TV
Tue, Apr. 28, 2026
By Kevin McCauley
Stagwell has named Rachel Jacobson, who rose to the senior VP-business development post at the National Basketball Assn. during a 21-year run, CEO of Reach TV.
| Category: Influencer Marketing | Return to Latest News |
Stagwell has named Rachel Jacobson, who rose to the senior VP-business development post at the National Basketball Assn. during a 21-year run, CEO of Reach TV.
FINN Partners names Greg Swan head of futures and client transformation in the U.S... Haleon, a consumer health company, appoints Richard Manso as U.S. chief marketing officer... The Natural Diamond Council brings on Susie Dewey as CMO.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
When it comes to AI-generated search responses, many of the sources that produce significant visibility aren’t the traditional “top-tier” outlets PR teams prioritize. Instead, they’re blogs, community forums and smaller publications, highlighting the need for communicators to adapt their media visibility strategies.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Highwire launches Highwire Health, a unified healthcare marketing and communications practice... Red Fan Communications, an Austin, TX firm focused on strategic B2B communications, announces the launch of its Brand Authority Index—a diagnostic tool that quantifies how companies show up in AI-powered search... Dreamday introduces its influencer division, which formalizes a core capability within the agency’s integrated Performance PR model.
Sport Ireland is looking for a firm to promote its Her Moves campaign, which is designed to encourage girls to get involved in sports and physical actives.
Shore Fire Media, a creative communications firm and subsidiary of Dolphin, names Angela Barkan CEO. Barkan comes to the firm from BMG... Allied Global Marketing promotes chief strategy officerAdam Cunningham, to global chief executive officer, and ups chief of marketing operations Kelly Estrella to COO... Formation PR + Brand brings on Sarah Broberg as VP of strategic communications. Broberg comes to the agency from Carabiner Communications.
In today’s misinformation economy, the need for consumer brands to adopt an always-on communications strategy has never been greater.
New York Dept. of Health’s Bureau of Tobacco Control is seeking a firm to create a campaign that exposes the tobacco industry’s influence as a driving force behind the tobacco epidemic, highlighting its impact on health, communities, and the environment.
Sacramento County’s Dept. of Health Services has put its $3.6M three-year media services budget up for grabs.
Why France’s new wine law creates a narrative opportunity for wine brands as well as public relations teams.
 |
| In a recent PR’s Top Pros Talk podcast episode, Doug Simon, CEO of D S Simon Media, and Valerie Combs, Senior Vice President and Head of Communications at IAC, discuss how companies build and evolve brands in a rapidly changing digital environment. |
Food marketers working in today’s media landscape must meet consumers in the multidimensional platform environment that shapes brand relevance, authority and perception.
St. Johns County, Florida, is looking for an agency that can position the destination as a must-visit live music, arts and cultural destination.
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
| More » |
