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Last Updated: Fri., Feb. 3, 2023 @ 5:15 pm

Category: Influencer MarketingReturn to Latest News

Ketchum Seeks Greater Influence†

Wed, Jan. 26, 2022

By Kevin McCauley

KetchumKetchum has hired Jenny Heinrich of Finn Partners and Heather Green of GroupM as executive VPs in its influencer marketing group.

Influencer Spending to Hit $3.7B in 2021

Wed, Aug. 11, 2021

By Jon Gingerich

influencerMarketers in the U.S. this year will spend an estimated $3.69 billion on influencers, according to a new eMarketer forecast.


Influencers Donít Influence Most Social Media Users

Tue, Apr. 13, 2021

By Jon Gingerich

influencerMost social media users follow very few influencers online and aren’t typically inclined to purchase a product simply because it was promoted by a celebrity brand advocate, according to a new survey.


FTC Puts Influencers on Notice Over Ad Disclosures

Tue, Mar. 10, 2020

By Jon Gingerich

cardiThe U.S. Federal Trade Commission slapped ten well-known Instagram influencers—including rapper Cardi B—with a warning for making “deceptive” endorsements on social media that failed to disclose their paid relationships with an advertiser.

Influencers Are Now Setting Up Paywalls

Mon, Mar. 2, 2020

By Ronn Torossian

Ronn TorossianTaking a cue from the New York Times or Washington Post, some social media influencers are now adopting paywalls for fans, which could affect future paid collaborations between influencers and brands.

FTC Cracking Down on Influencer Marketing

Mon, Feb. 17, 2020

By Ronn Torossian

Ronn TorossianThe Federal Trade Commission is calling for tougher penalties on businesses that seek to disguise advertising as authentic online platform reviews.

Influencer Marketing in 2020

Mon, Feb. 3, 2020

By Ronn Torossian

Ronn TorossianInstagram posts are expected to decline this year, according to a recent industry report, which could cause brands to reassess their influencer tactics in an effort to keep pace with evolving user habits.

Why Organic Influencer Marketing Beats Sponsored Content

Mon, Nov. 25, 2019

By William Comcowich

William ComcowichInfluencer marketing remains one of the most popular digital marketing strategies today, but sponsored content has grown over-saturated and its cost has risen dramatically, leading many PR and marketing experts to pursue authentic, natural brand advocates who are excited to work with their favorite brand.

Authenticity, Compliance Top Concerns for Micro-Influencers

Thu, Nov. 21, 2019

By Jon Gingerich

InfluencerThe prevalence and popularity of the fast-growing micro-influencer marketing segment will only continue to gain speed in 2020, according to a global study of micro-influencers conducted by

Influencer Marketing Mentions on the Decline

Thu, Nov. 14, 2019

By Jon Gingerich

Talkwalker/Hubspot Social Media Trends for 2020Conversations around influencer marketing have dropped markedly across social media channels in the last year, according to a Talkwalker/Hubspot report.

Executives Matter Most in Crowded Age of Influencers

Wed, May 8, 2019

By Arti Patel

Arti PatelDigitally-enabled media influencers and executive thought leadership, once novel approaches employed to engage with targeted audience, have become commonplace. What matters now is deciding which strategic option makes sense for you.

Influencers Unsure How to Show Marketing Value

Thu, Feb. 14, 2019

By Jon Gingerich

Allison+Partners Study of Marketers & InfluencersA recent study that highlighted several challenges facing influencer marketing programs revealed a fundamental divide that exists between the worlds of marketing and online influencers.