PR & Marketing Communications News

Last Updated: Thu., Dec. 12, 2019 @ 1:06 pm

Category: Influencer MarketingReturn to Latest News

Why Organic Influencer Marketing Beats Sponsored Content

Mon, Nov. 25, 2019

By William Comcowich

William ComcowichInfluencer marketing remains one of the most popular digital marketing strategies today, but sponsored content has grown over-saturated and its cost has risen dramatically, leading many PR and marketing experts to pursue authentic, natural brand advocates who are excited to work with their favorite brand.

Authenticity, Compliance Top Concerns for Micro-Influencers

Thu, Nov. 21, 2019

By Jon Gingerich

InfluencerThe prevalence and popularity of the fast-growing micro-influencer marketing segment will only continue to gain speed in 2020, according to a global study of micro-influencers conducted by

Influencer Marketing Mentions on the Decline

Thu, Nov. 14, 2019

By Jon Gingerich

Talkwalker/Hubspot Social Media Trends for 2020Conversations around influencer marketing have dropped markedly across social media channels in the last year, according to a Talkwalker/Hubspot report.

Executives Matter Most in Crowded Age of Influencers

Wed, May 8, 2019

By Arti Patel

Arti PatelDigitally-enabled media influencers and executive thought leadership, once novel approaches employed to engage with targeted audience, have become commonplace. What matters now is deciding which strategic option makes sense for you.

Influencers Unsure How to Show Marketing Value

Thu, Feb. 14, 2019

By Jon Gingerich

Allison+Partners Study of Marketers & InfluencersA recent study that highlighted several challenges facing influencer marketing programs revealed a fundamental divide that exists between the worlds of marketing and online influencers.