LGBTQ Outreach Impacts Purchasing Decisions
Mon, Jul. 13, 2020
By Jon Gingerich
An overwhelming majority of LGBTQ consumers believe supporting brands that make an effort to reach out and support the LGBTQ community is now more important than ever.
| Category: LGBT+ | Return to Latest News |
An overwhelming majority of LGBTQ consumers believe supporting brands that make an effort to reach out and support the LGBTQ community is now more important than ever.
It’s vital that organizations show their support not only during Pride month but year-round. Guaranteeing an individual that they won’t be fired isn’t enough. Here are a few tips for continually celebrating Pride in the workplace.
The Human Rights Campaign, the LGBTQ advocacy group, has hired Jennifer Fiore as senior VP of communications and marketing.
The Church of Jesus Christ of Latter-day Saints has hired APCO Worldwide to advocate on behalf of the "Fairness for All Act" introduced by Utah Republican Congressman Chris Stewart. ACLU criticizes measure as a green light to discriminate against LGBTQ people.
Olivia Alair Dalton, who was senior VP for communications & marketing at the Human Rights Campaign, has opened Dalton Strategies in DC.
PRIDE still matters 50 years after the Stonewall Uprising. The PR industry's unique capability to influence and inspire profound social change can drive the message that being out and proud, at home and in the office, will always matter.
The LGBTQ community has made tremendous progress since the Stonewall uprising 50 years ago, but we must remain vigilant as anti-choice forces gain strength, infringe upon women's rights and potentially threaten marriage equality.
Being gay and being a business owner used to be two extremely separate aspects of my life. I used to think that being openly gay was irrelevant to the successes or failures of my business. Now I know better.
While June is LGBTQ Pride month, the true test of an organization’s commitment to diversity, equity and inclusion is what it does the other 11 months out of the year.
As the nation prepares to celebrate Pride Month, BCW global president Jim Joseph, who created the first consumer print ad targeted at the gay market, charts how companies have evolved to embrace the entire LGBT+ spectrum.
