The Inside News of PR & Marketing Communications

Last Updated: Tue., Mar. 19, 2019 @ 6:12 pm


Return to Latest News

MSL's Dente Takes Creative Reins at BCW

Tue., Mar. 12, 2019

By Kevin McCauley

Vincent DenteVincent Dente, who has more than 25 years of communications experience, has joined BCW as North America chief creative officer of the WPP unit.

Commentary

BP Engages in Greenwashing

Tue., Mar. 12, 2019

By Kevin McCauley

Bob DudleyBP engages in some good old-fashioned "greenwashing" as its CEO Bob Dudley tonight calls for the oil & gas business to respond to the public's demands for action on the global warming front, while the British energy giant fights tooth and nail against US regulations to curb methane emissions.

What's Next for the FDA?

Tue., Mar. 12, 2019

By David Bowen

David BowenDeparting FDA commissioner Scott Gottlieb adopted sound policies in a range of matters ranging from e-cigarettes to opioids to real world evidence. What's next for the FDA? (1 reader comment)

Media Maneuvers: New York Mag Fires 16, Cuts 16 Freelancers; Yankees, Amazon Sinclair Say YES; Facebook Taps Buzzfeed, Complex, Conde Nast for Video

Tue., Mar. 12, 2019

By Steve Barnes

Pamela WassersteinNew York Media, parent of New York magazine, fires 16 staffers and drops 16 freelancers to "effectively organize our resources around our business strategy," says CEO Pamela Wasserstein... Yankees, Amazon, Sinclair buy Yes Network from Disney for $3.5B... Facebook likes Buzzfeed, Complex Networks and Conde Nast for video on-demand deal.

Brunswick Handles Nvidia's $6.9B Deal

Tue., Mar. 12, 2019

By Kevin McCauley

NvidiaBrunswick Group is handling semiconductor company Nvidia's $6.9B acquisition of networking powerhouse Mellanox to strengthen its position in the data center business.

Embracing Tech in the Food and Beverage World

Tue., Mar. 12, 2019

By Maggie O'Neill

Maggie O’NeillTechnology plays a big role in today’s food and beverage landscape, and with an ever-growing lineup of tech items on the menu, brands must adopt and adapt for the sake of their consumers.

New Jersey Issues Branding RFP

Mon., Mar. 11, 2019

By Jon Gingerich

NJEDAThe New Jersey Economic Development Authority is seeking proposals from agencies specializing in economic development marketing to develop a new brand and comprehensive business marketing campaign for the state.

Maryland to Enroll Firm for College Savings Push

Mon., Mar. 11, 2019

By Kevin McCauley

State of MarylandMaryland has issued an RFP for PR and marketing support for its 529 college savings programs. Three-year contract includes three consecutive one-year renewal options.

Burgeson Lands at Delta Air Lines

Mon., Mar. 11, 2019

By Kevin McCauley

Eric BurgesonEric Burgeson, who was chief of staff to Rep. Bill Schuster, ex-chair of the House Transportation & Infrastructure Committee, lands at Delta Air Lines as managing director of government affairs.

Public Relations Provides Startup Value

Mon., Mar. 11, 2019

By Ronn Torossian

Ronn TorossianA PR team might be one of the last items on a startup’s to-do list, but here are few reasons why they’re a must-have. (1 reader comment)

Study Shines Light on Ad Measurement Shortcomings

Fri., Mar. 8, 2019

By Jon Gingerich

measurementThe methods frequently used for measuring digital ads don’t take into account a litany of important factors, and could be inadequate for yielding accurate, reliable estimates of a campaign’s impact, according to a recent study.

Ex-Fox President Shine Joins Team Trump

Fri., Mar. 8, 2019

By Steve Barnes

Bill ShineWhite House deputy chief of staff for communications Bill Shine has resigned. The former Fox News co-president will join Trump’s re-election campaign as a senior advisor. (2 reader comments)

Stagwell's Penn Eyes MDC

Fri., Mar. 8, 2019

By Kevin McCauley

Mark PennStagwell Group chief Mark Penn is negotiating to assume the helm of MDC Partners and take an investment stake in the troubled ad/PR firm.

Invisible Children Group Seeks Visibility

Fri., Mar. 8, 2019

By Kevin McCauley

Invisible ChildrenInvisible Children, the DC-based nonprofit that seeks to end violence and exploitation facing communities in countries of central Africa, is looking for a PR firm to raise awareness of its work. (1 reader comment)

Citizen Relations Pedals Huffy's PR

Fri., Mar. 8, 2019

By Kevin McCauley

HuffyCitizen Relations has earned brand communications duties for Huffy Bicycles, the iconic 125-year-old bike maker based in Dayton.

Zimbabwe Hands $1M Pact to Trump-Tied Ballard

Thu., Mar. 7, 2019

By Kevin McCauley

Emmerson MnangagwaZimbabwe, which is reeling from economic sanctions imposed by the US and its allies, has turned to Ballard Partners for strategic consulting and DC advocacy work.

Facebooks Steinfeld Deposits PR Savvy at Softbank

Thu., Mar. 7, 2019

By Kevin McCauley

Matt SteinfeldMatt Steinfeld, who was director of policy communications at Facebook, is joining Japanese telecommunications giant Softbank Group as corporate communications director on April 1. (1 reader comment)

Commentary

Democratic National Committee Blows It

Thu., Mar. 7, 2019

By Kevin McCauley

Trump on FoxDonald Trump will not debate his Democratic challenger for president in response to the party's decision to bar Fox News from hosting/televising its primary debates. The Democratic National Committee blew it. (1 reader comment)