The Inside News of PR & Marketing Communications

Last Updated: Fri., Jul. 19, 2019 @ 5:13 pm


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Intel Installs Dixon as CCO

Mon., Jul. 8, 2019

By Kevin McCauley

Claire DixonIntel has named Claire Dixon, senior VP at VMware, VP & chief communications officer at the $70B semiconductor giant.

 

Passing the ‘Daily Mail Test’ – Lessons from a Leak

Mon., Jul. 8, 2019

By James Barbour

James BarbourThe leak of diplomatic material from the UK embassy in Washington, in which ambassador Kim Darroch called Donald Trump “insecure” and “incompetent” should strike a chord for PR professionals. The episode illustrates perfectly why trust and confidentiality are central to our ability to provide honest and valuable counsel. (1 reader comment)

Chartwell Charts Path for China's iFlytek

Mon., Jul. 8, 2019

By Kevin McCauley

iFlyTekChartwell Strategy Group represents China’s iFlytek, which has been linked to the police crackdown on the mostly Muslim Uighur community living in the western Xinjiang region of the country.

Why PR and Marketing Strategies Must Be Integrated

Mon., Jul. 8, 2019

By Tommy Morgan

Tommy MorganWith an increased focus on customer experience comes further blurring of the lines between traditional owned, earned, and paid media, which has elevated expectations of public relations campaigns to produce marketing outcomes.

Fake News a “Major” Problem in U.S.

Mon., Jul. 8, 2019

By Jon Gingerich

IPRMore than half of Americans think PR professionals are “very” responsible for the scourge of disinformation in the U.S., and fewer than a third believe that the sector is currently making a worthwhile effort to combat the fake news problem. (1 reader comment)

Taylor Swift’s Latest Feud

Mon., Jul. 8, 2019

By Ronn Torossian

Ronn TorossianThe recent falling out between Taylor Swift and her former record label boss presents major public relations implications for how her master recordings are handled. (1 reader comment)

GIFs: Social Media Fad or Universal Marketing Language?

Fri., Jul. 5, 2019

By Matthew Kaiserman

Matthew KaisermanThe rise of GIFs has taken the communications world by storm. Regardless of their sometimes juvenile nature, these clips are a viable communications tactic for helping brands connect and engage with consumers.

The Real Meaning of Independence Day

Wed., Jul. 3, 2019

By Robert Dilenschneider

Robert DilenschneiderTake a moment in these challenging times to reflect on the significance of Independence Day, since how we handle the period ahead as we move toward the 2020 election will define the long-term future so important to our nation.

CoGoBuzz Calls for PR Pitches

Wed., Jul. 3, 2019

By Jon Gingerich

CoGoBuzz Mobile marketing solutions platform CoGoBuzz is searching for a PR firm that can raise the company’s profile among restaurateurs, digital and social media professionals, restaurant franchise executives and their marketing staff.

Marketers Lack Confidence Measuring Content Impact

Wed., Jul. 3, 2019

By Jon Gingerich

Content Fitness ReportNearly 70 percent of marketers aren’t confident in their content measurement abilities, according to an annual study that analyzed the challenges and trends behind CMO’s content marketing efforts. (1 reader comment)

Twitter Is Major Source for Journalists

Wed., Jul. 3, 2019

By Steve Barnes

TwitterAs the importance of social media in the news gathering process continues to grow, Twitter rules the social media roost with most journalists, according to a new survey from Muck Rack. (1 reader comment)

Zucker Named President at KWT Global

Wed., Jul. 3, 2019

By Steve Barnes

Gabrielle ZuckerKWT Global has announced the promotion of agency co-founder Gabrielle Zucker to president, effective immediately.

Hotwire Makes Macdonald EVP

Wed., Jul. 3, 2019

By Jon Gingerich

Laura MacdonaldLaura Macdonald, who leads Hotwire’s North America consumer practice, has been promoted to executive vice president.

Brownsville, TX Flies Airport RFP

Tue., Jul. 2, 2019

By Jon Gingerich

BrownsvilleBrownsville, Texas has issued an RFP for agencies that can provide marketing and advertising services to raise awareness of the Brownsville/South Padre Island International Airport.

Squire Patton Boggs Bags $4.1M Angola Work

Tue., Jul. 2, 2019

By Kevin McCauley

AngolaSquire Patton Boggs works to bolster Angola's financial system and image in the US under an agreement carrying a $4.1M annual retainer.