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Powerhouse Communications has been engaged by WOLO WanderSnacks® to lead the brand’s public relations and influencer programs as well as support its retail growth strategy. WOLO is the creator of the WanderBar™, a protein bar designed with the needs of travelers in mind. Powerhouse will plan and execute creative communications campaigns directed toward consumers who are passionate about travel. “We’re excited to embark on this adventure with an agency that truly understands what WOLO is all about,” said WOLO senior brand manager Angela Bailey. “Besides being a great personality fit, we’re impressed with Powerhouse’s past results and creative approach to PR; and we’re confident they will play a key role in shaping the brand and taking WOLO to new heights.”
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Buffalo.Agency has been selected to manage public relations for Junior Players Golf Academy. Buffalo will place JPGA stories and student profiles in consumer and trade media covering golf, sports, news, education and related topics. Headquartered on Hilton Head Island, JPGA emphasizes individualized instruction, giving students access to five championship courses on the island for on-course instruction and playing. “We pride ourselves on creating well-rounded students who excel both on and off the course,” says Keith Bach, JPGA President. “Partnering with Buffalo allows us to increase JPGA’s profile and visibility.”
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Beach House PR has added Three Little Words, a Melbourne, Australia-based hair-care line, to its agency roster. Beach House will handle TLW’s public relations efforts. The multifunctional hair care line says its products are developed using only the best natural ingredients, are free of sulfates and parabens, and are never tested on animals. Beach House’s fashion and beauty clients also include Kiehl’s, clothing line Alice and Olivia, Tiffany & Co., Revlon and Alexander Wang.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
