Accounts in Transit

Hemsworth Communications has been named PR agency of record by Massanutten Resort, managing all aspects of the resort’s PR and media relations. Massanutten Resort, a 6,000-acre, all-season property located in Virginia’s Shenandoah Valley, offers outdoor and golfing, kayaking, zip-lining, hiking, and mountain biking. Hemsworth will position the resort as destination of choice for leisure and sports travelers, as well as families and the group market. “As we continue to evolve Massanutten as a top all-season destination, reinventing ourselves in new ways and offering new amenities and experiences, we are excited to have found a partner who will be a strong ally in increasing awareness in the minds of our target traveler,” said Sarah Elson, director of business relations at Massanutten Resort.

CRC is now agency of record for Echo, a lifestyle brand with offerings that include fashion accessories, cold weather items, handbags, beachwear and home décor. Carried in over 1500 department and specialty stores, the brand has also created in-store concepts in partnership with several key retailers and has a direct-to-consumer online store. “We are excited to be working with CRC to create a voice that increases awareness for our brand by curating content that reaches millennials and our core consumers directly through collaborations with content creators, influencers and artists,” says Lynn Roberts, VP of Communications at Echo.

5W Public Relations has been named PR agency of record by Ethique, which bills itself as the world’s first zero plastic, zero waste personal care brand. 5WPR will support Ethique’s U.S. launch with a public relations and social media program that spotlights the company’s environmental mission and impact. The campaign will also encourage consumers to decrease consumption of single-use plastic bottles. Company founder Brianne West notes that “more than 80 billion plastic bottles end up in landfills each year from shampoo and conditioner alone.” Founded in New Zealand, Ethique offers products for face, hair and body in the form of solid concentrates—eliminating the need for plastic bottles and packaging. “5WPR is proud to shine a light on the incredible change Ethique is bringing to the beauty industry," said Ronn Torossian, CEO of 5WPR.