 |
Hemsworth Communications has been named PR agency of record by Massanutten Resort, managing all aspects of the resort’s PR and media relations. Massanutten Resort, a 6,000-acre, all-season property located in Virginia’s Shenandoah Valley, offers outdoor and golfing, kayaking, zip-lining, hiking, and mountain biking. Hemsworth will position the resort as destination of choice for leisure and sports travelers, as well as families and the group market. “As we continue to evolve Massanutten as a top all-season destination, reinventing ourselves in new ways and offering new amenities and experiences, we are excited to have found a partner who will be a strong ally in increasing awareness in the minds of our target traveler,” said Sarah Elson, director of business relations at Massanutten Resort.
 |
CRC is now agency of record for Echo, a lifestyle brand with offerings that include fashion accessories, cold weather items, handbags, beachwear and home décor. Carried in over 1500 department and specialty stores, the brand has also created in-store concepts in partnership with several key retailers and has a direct-to-consumer online store. “We are excited to be working with CRC to create a voice that increases awareness for our brand by curating content that reaches millennials and our core consumers directly through collaborations with content creators, influencers and artists,” says Lynn Roberts, VP of Communications at Echo.
 |
5W Public Relations has been named PR agency of record by Ethique, which bills itself as the world’s first zero plastic, zero waste personal care brand. 5WPR will support Ethique’s U.S. launch with a public relations and social media program that spotlights the company’s environmental mission and impact. The campaign will also encourage consumers to decrease consumption of single-use plastic bottles. Company founder Brianne West notes that “more than 80 billion plastic bottles end up in landfills each year from shampoo and conditioner alone.” Founded in New Zealand, Ethique offers products for face, hair and body in the form of solid concentrates—eliminating the need for plastic bottles and packaging. “5WPR is proud to shine a light on the incredible change Ethique is bringing to the beauty industry," said Ronn Torossian, CEO of 5WPR.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
