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Hemsworth Communications has been named PR agency of record by Massanutten Resort, managing all aspects of the resort’s PR and media relations. Massanutten Resort, a 6,000-acre, all-season property located in Virginia’s Shenandoah Valley, offers outdoor and golfing, kayaking, zip-lining, hiking, and mountain biking. Hemsworth will position the resort as destination of choice for leisure and sports travelers, as well as families and the group market. “As we continue to evolve Massanutten as a top all-season destination, reinventing ourselves in new ways and offering new amenities and experiences, we are excited to have found a partner who will be a strong ally in increasing awareness in the minds of our target traveler,” said Sarah Elson, director of business relations at Massanutten Resort.
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CRC is now agency of record for Echo, a lifestyle brand with offerings that include fashion accessories, cold weather items, handbags, beachwear and home décor. Carried in over 1500 department and specialty stores, the brand has also created in-store concepts in partnership with several key retailers and has a direct-to-consumer online store. “We are excited to be working with CRC to create a voice that increases awareness for our brand by curating content that reaches millennials and our core consumers directly through collaborations with content creators, influencers and artists,” says Lynn Roberts, VP of Communications at Echo.
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5W Public Relations has been named PR agency of record by Ethique, which bills itself as the world’s first zero plastic, zero waste personal care brand. 5WPR will support Ethique’s U.S. launch with a public relations and social media program that spotlights the company’s environmental mission and impact. The campaign will also encourage consumers to decrease consumption of single-use plastic bottles. Company founder Brianne West notes that “more than 80 billion plastic bottles end up in landfills each year from shampoo and conditioner alone.” Founded in New Zealand, Ethique offers products for face, hair and body in the form of solid concentrates—eliminating the need for plastic bottles and packaging. “5WPR is proud to shine a light on the incredible change Ethique is bringing to the beauty industry," said Ronn Torossian, CEO of 5WPR.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
