Accounts in Transit

LaVoieHealthScience has been engaged by Life Sciences Corridor, a partnership among five Greater Boston cities—Boston, Braintree, Cambridge, Quincy and Somerville—to leverage content and optimize social media channels on its behalf. Launched by the mayors of those cities, the Corridor is meant to promote the robust life sciences sector in the area. With the goal of attracting business from outside the region as well as retaining businesses within the region, the Corridor also promotes cross collaboration among universities, institutions and businesses. "As contributors to the health and life science ecosystem in the Greater Boston Area, LHS welcomes the opportunity to work with an initiative whose mission includes helping companies understand the advantages and offerings of companies in the Corridor," said LaVoieHealthScience president and CEO Donna L. LaVoie.

Atlanta-based Dodge Communications closed out 2017 with seven new partnerships across the healthcare market: benefitexpress provides benefits administration software to employers and broker partners; Holston Medical Group is one of the largest multi-specialty providers in the Southeast; InformedDNA offers genetic counseling services and related benefits management; Magellan Health specializes in managing complex areas of health, including special populations and complete pharmacy benefits; NavCare is a provider of post-acute healthcare and senior living services; The Garage is a population health management company for ACOs and integrated delivery networks; and Worldwide Clinical Trials is a global contract research organization providing drug development services. “Our expanded client base with these market leaders and innovators speaks to the value of a partner entrenched in healthcare to help drive strategy and results across communications and marketing programs,” said Dodge Communications executive VP, account management Chowning Johnson.

McGrath/Power has been selected by Silver Creek Valley Country Club, a golf and country club in California’s Silicon Valley, to drive word-of-mouth marketing and grow brand awareness via a comprehensive social media program. While this is the third time that the Club has drawn upon McGrath/Power’s expertise to drive community communications efforts, it is the first time Silver Creek has enlisted the agency to provide external communications. “Our past experience with McGrath/Power showed us that the agency has strong roots in the Silicon Valley community and a clear understanding of what our target audiences are looking for in a golf and country club,” said Mike LaBarbera, chairman of the board at Silver Creek.