Representatives of the travel industry have banded together to reverse the three-year decline in the number of overseas visitors to the US.
While the international travel market surged seven percent in 2017 to 1.3B visitors, the US and Turkey were the only nations among the top 25 destinations to post declines from 2015 to 2017.
The average overseas traveler spends $4,400 visiting the US.
The Commerce Dept. reported Jan. 10 that international traveler spending dipped three percent during the first 11 months of 2017, which translates into a loss of $4.6B in revenues and 40,000 jobs.
The Visit US Coalition wants to work with the Trump Administration to balance its push for travel bans and enhanced security with welcoming messages to entice prospective overseas visitors.
Its members, which include US Travel Assn., American Hotel & Lodging Assn., and National Restaurant Assn., have been meeting with State, Commerce and Transportation staffers to make it easier for foreigners to enter the US.