Representatives of the travel industry have banded together to reverse the three-year decline in the number of overseas visitors to the US.
While the international travel market surged seven percent in 2017 to 1.3B visitors, the US and Turkey were the only nations among the top 25 destinations to post declines from 2015 to 2017.
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The average overseas traveler spends $4,400 visiting the US.
The Commerce Dept. reported Jan. 10 that international traveler spending dipped three percent during the first 11 months of 2017, which translates into a loss of $4.6B in revenues and 40,000 jobs.
The Visit US Coalition wants to work with the Trump Administration to balance its push for travel bans and enhanced security with welcoming messages to entice prospective overseas visitors.
Its members, which include US Travel Assn., American Hotel & Lodging Assn., and National Restaurant Assn., have been meeting with State, Commerce and Transportation staffers to make it easier for foreigners to enter the US.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.
