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Jeff LambertLambert, Edwards & Associates has been named agency of record for the North American International Auto Show and 2018 North American Car, Utility and Truck of the Year awards. LE&A will support the show’s media relations efforts, including the more than 5,000 media in attendance, as well as providing script writing and content creation services. The agency will also manage all NAIAS social media properties for the show and work with sponsors and exhibitors to promote their products and technologies debuting at the show. “Our team is excited to be working with two power-house brands of the automotive industry during such an exciting time of the year,” said LE&A Founder Jeff Lambert. “We have long-standing relationships with both NAIAS and officers of the NACTOY awards, and are looking forward to driving these global partnerships forward.”
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5W Public Relations has been named PR agency of record for Selby Jennings, a global recruitment organization that focuses on identifying and recruiting high-performing talent in mid-to-senior leadership roles within the banking and finance industry. Selby Jennings is one of five micro-specialist recruitment brands that operates as part of Phaidon International’s portfolio of companies. “5W has a reputation for delivering results for high growth businesses and has done phenomenal work in the financial services industry,” said Phaidon International global marketing director Gareth Saunders. “We know that with the strategy and execution of the 5W team, people will know us as the premier destination for recruiting the highest levels of talent in the financial sector.”
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Bratskeir & Company has been named PR and social communications agency for body and home brand RITUALS USA, handling all public relations and social media for the company. The brand, which is sold at Macy’s, ULTA and Amazon, as well as on RITUALS.com and at almost 600 stores run by the company, offers products ranging from body care to scented candles, teas and home fragrances. Inspired by the traditions of Eastern cultures, RITUALS encourages consumers to “slow down,” a theme that will be amplified by Bratskeir’s work for the brand. The firm plans to build off its existing influencer and media relationships to spread the brand’s message.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
