 John F. Marino |
Marino has been named agency of record for McDonald’s New York Metro Region, representing almost 100 franchisees and nearly 600 restaurants throughout the Tri-State area. Marino has worked with the brand since 2013. The agency’s scope of work will now include driving awareness and offering positive messaging among key target audiences in the area, which includes McDonald’s restaurants in New York City, Long Island, Westchester and Rockland Counties, Connecticut and northern New Jersey. “After years of working with McDonald’s in this region, we are honored to now serve as the agency of record for franchisees and their hard-working staffs and crew,” said Marino COO and managing director John F. Marino. “We look forward to continuing our work as the agency on the ground in the region to help drive awareness, disseminate local news, and – ultimately – give New York area consumers new reasons to interact with McDonald’s.”
 Scott Signore |
Matter Communications has added several clients to its healthcare practice, including its selection as agency of record for DocuTAP, a leading provider of on-demand care software and services for electronic health records, patient engagement, practice management and revenue cycle management. The other additions include digital health company CarePort Health, which helps providers optimize post-acute outcomes and costs; Hudson Headwaters Health Network, a nonprofit system of 17 community health centers; Ixcela, a consumer product and service that promotes and facilitates improved gut health; Healthcare informatics company Recordation, which changes how anesthesiologists and clinicians report and access crucial patient information; Sterilis, a health tech company that has developed a patented technology to convert regulated medical waste into material that can be thrown out with regular trash; and ZappRx, a digital health company that simplifies the prior authorization process. “Our new client-partners are all excellent examples of the kinds of brands we want to work with. We recognize the growing need and remain deeply committed to this market,” said Matter Communications CEO Scott Signore.
 Brent Anderson |
MMGY Global has been selected agency of record for the Costa Rica Tourism Board. The agency will work to broaden Costa Rica’s integrated and experimental marketing presence, expand content and refine channel management. It will also be consulting on B2B strategies to support the opening of San Jose’s new National Congress and Convention Center. A core MMGY team recently joined ICT representatives in Costa Rica. "To create effective work that inspires people to travel, it's essential to get to know the people, the food, the places and the way of life in the country you're promoting," said Creative Director Brent Anderson.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
