 John F. Marino |
Marino has been named agency of record for McDonald’s New York Metro Region, representing almost 100 franchisees and nearly 600 restaurants throughout the Tri-State area. Marino has worked with the brand since 2013. The agency’s scope of work will now include driving awareness and offering positive messaging among key target audiences in the area, which includes McDonald’s restaurants in New York City, Long Island, Westchester and Rockland Counties, Connecticut and northern New Jersey. “After years of working with McDonald’s in this region, we are honored to now serve as the agency of record for franchisees and their hard-working staffs and crew,” said Marino COO and managing director John F. Marino. “We look forward to continuing our work as the agency on the ground in the region to help drive awareness, disseminate local news, and – ultimately – give New York area consumers new reasons to interact with McDonald’s.”
 Scott Signore |
Matter Communications has added several clients to its healthcare practice, including its selection as agency of record for DocuTAP, a leading provider of on-demand care software and services for electronic health records, patient engagement, practice management and revenue cycle management. The other additions include digital health company CarePort Health, which helps providers optimize post-acute outcomes and costs; Hudson Headwaters Health Network, a nonprofit system of 17 community health centers; Ixcela, a consumer product and service that promotes and facilitates improved gut health; Healthcare informatics company Recordation, which changes how anesthesiologists and clinicians report and access crucial patient information; Sterilis, a health tech company that has developed a patented technology to convert regulated medical waste into material that can be thrown out with regular trash; and ZappRx, a digital health company that simplifies the prior authorization process. “Our new client-partners are all excellent examples of the kinds of brands we want to work with. We recognize the growing need and remain deeply committed to this market,” said Matter Communications CEO Scott Signore.
 Brent Anderson |
MMGY Global has been selected agency of record for the Costa Rica Tourism Board. The agency will work to broaden Costa Rica’s integrated and experimental marketing presence, expand content and refine channel management. It will also be consulting on B2B strategies to support the opening of San Jose’s new National Congress and Convention Center. A core MMGY team recently joined ICT representatives in Costa Rica. "To create effective work that inspires people to travel, it's essential to get to know the people, the food, the places and the way of life in the country you're promoting," said Creative Director Brent Anderson.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
