Finn Partners has been named agency of record for Turkish Airlines in the Americas.
The account win follows a competitive global agency search.
With a fleet of more than 330 passenger and cargo aircraft, Turkish Airlines flies to more countries than any other airline in the world. Founded in 1933, it is partially owned by Turkey’s privatization administration.
FP will lead the strategic and creative communications for TA’s PR and content creation initiatives across North and South America, servicing its gateway markets in the U.S., Canada, Argentina and Brazil. The account will be led by Travel and Lifestyle VP Haldun Dinccetin in New York with global support from offices across the U.S. and in Toronto, Buenos Aires, Rio de Janeiro and Tel Aviv.
The TA account now gives Finn Partners one of the largest Turkish-based account portfolios of any agency its size. FP has been AOR for the Ministry of Culture and Tourism of Turkey since 2009, and also counts Turkish hotels Ciragan Palace Kempinski in Istanbul and Argos in Cappadocia as clients, as well as Turkish bakery chain Simit + Smith.